Will Your Website Content Measure Up In 2016?

This upcoming year has been tipped as the year for visual content. Therefore, it’s time to re-evaluate your website content to be sure that 2016 is a productive year.
A new year is the perfect time to take a long hard look at your website with an objective view. With a few small changes a website can transform from underperforming to online superstardom. Website trends change in the same way as fashion and technology, so it is important to keep up with what’s new on the web to avoid having a website like this.  
To avoid putting your site visitors off with scrolling messages, jarring lights and other age-old trends, we suggest keeping up with what’s new and what viewers are wanting to see. For 2016, make a complete assessment of your visual content to make sure that you are offering the best to those who visit your website.
2015 marked as a big year for visual content, but many experts have predicted that 2016 will be the biggest year yet for the aesthetic web. It has been estimated that 80% of all internet content will be video and that total web content will surpass the Zettabyte threshold. A Zettabyte is 1,000 Exabytes, or 1,000,000,000,000 Gigabytes. So we would be right in saying that the internet is growing.
How does a small business compete with all that information floating around the web? With a few tips from Midphase of course! Below are some recommendations to keep your website in prime condition:
 

• Make branded video content a part of your marketing strategy.

 
Many small businesses have gotten the hang of publishing written content regularly, but are still behind in visual and video content. As the web makes adjustments to favor video this year, be sure that your business is addressing content as a well-rounded project including images, written content and video.
 

• Don’t be afraid to include video on your homepage and product descriptions.

 
In recent years homepages have been designed to be simple and fast loading, but with time speeds have increased allowing video to become an important part of any successful website – including the homepage. Embrace the changing website and use it as an opportunity to explore the benefits that video can add to your home and landing pages. If your web hosting solution is up to scratch you won’t have to worry about slow loading times when you deliver video content to your visitors.
 

• Include videos and GIFs on social media to get more attention.

 
Twitter and Facebook are constantly adapting to the growing changes of the internet, and in the last few years both these major social media platforms decided to introduce the use of videos and GIFs. This means that most of your competitors will be making use of these changes, and 2016 means that you should too.  
 

• Showcase major events in real-time.

 
Technology has struck again and live streaming in real time is now taking the web by force. Apps like Facebook and Periscope offer live streaming for individuals and businesses alike. Real-time communication creates loyalty and intimacy that traditional video doesn’t offer, letting your viewers into your world. Be sure to consider real-time videos as part of developing your brand reputation, but be careful to ensure it is live and there are no edits or deletes.
 

• Keep up with SEO and optimization recommendations.

 
These two website elements are crucial to your success in the upcoming year. Search engine optimization, or SEO, helps search engines find your website when potential visitors are looking for your website. If the search engines can’t find you or think that your website is spam, you will not have their help leading visitors to your website. Midphase now offers a Website SEO Guru to help you be sure that your site is looked upon kindly by Google, Bing, Yahoo and other search engines to increase your traffic and conversion rates.
Website optimization allows your site to look good on any size screen and is also a large part of SEO. A major portion of internet users are now accessing the web from their mobile phones and tablets, and optimization automatically resizes your content to look great no matter what devices are used to access your website. Our Website Builder enables you to create a beautiful and functioning website with ease that is automatically optimized without any additional input from you.
With these few tips you can make the most of visual content in 2016 and create a website that will out perform others in your industry all year long.

Midphase makes being a website owner easy. Learn more today at Midphase.com