It’s easy to overlook the differences between website browsers. There are hundreds of browser platforms and versions currently in use around the world, catering for divergent devices and innumerable operating systems. Some browsers have specific attributes intended to distinguish them from competitors, while others are open source. That means that anyone can modify core browser…

As internet connection speeds improve and companies look for new ways to distinguish their online presence, parallax scrolling has become increasingly popular. Parallax scrolling is a process where differentiated foreground and background content moves at different speeds and is traditionally associated with homepage animations. Media organizations were among the first to employ vertical parallax scrolling,…

Although not the most obvious element of website design, fonts play a crucial role in the internet’s appearance. With thousands of different character sets in existence, choosing the right website fonts has become an increasingly challenging – and personal – decision. From lead to pixels Fonts have evolved over six hundred years, starting out as…

While smartphones have turned us all into amateur photographers, there’s still plenty of demand for professional services. You only have to look at the popularity of Getty Images and Shutterstock to realize just how lucrative premium images can be. And if stock graphics don’t meet the brief, companies will regularly hire a photographer to obtain…

There are many good reasons why WordPress has evolved into the world’s most popular content management system. Inspired by a long-forgotten weblog tool known as B2/cafelog, WordPress has grown into a near-universal solution for website design and maintenance. This streamlined package offers huge numbers of customizable pre-designed templates, with over 56,000 standalone plugins handling a…

Considering the fact that it was launched in 2003 as a standalone program, the subsequent diversity of WordPress plugins is quite breathtaking. There are now over 55,600 separate plugins, which augment the basic WordPress framework. Some of these are frivolous, while others could best be described as being of niche appeal. However, many have been…

Meta tags are little snippets of information that live inside of your HTML code. They help search engines understand your content. When Google or Bing sends crawlers over a page, meta tags help them understand what the content of the page is about through the use of meta tags. Meta tags are typically used in…

Website owners spend a great deal of time making small changes to their websites, aiming for increased functionality, traffic and conversions. However, you may want to take a moment to evaluate the big picture. Oftentimes we get stuck in the minutiae, avoiding the bigger and more serious problems in design and navigation. To avoid this…

When sitting down at your computer to produce eye-catching, jaw-dropping website content, you may find yourself staring at an empty screen wondering where to start. Even if you have an engaging, well-researched topic, your content may still fall short. Many writers begin by envisioning their readers by picturing someone who sits and reads every word…

Website analysis often focuses on headline traffic volumes, yet the behavior of individual site visitors is just as important. Search engines don’t just analyze how many people view a site over a certain time period, they also monitor how much time visitors spend on individual subpages. Even significant visitor numbers won’t count for much if…