Website owners spend a great deal of time making small changes to their websites, aiming for increased functionality, traffic and conversions. However, you may want to take a moment to evaluate the big picture. Oftentimes we get stuck in the minutiae, avoiding the bigger and more serious problems in design and navigation. To avoid this…

When sitting down at your computer to produce eye-catching, jaw-dropping website content, you may find yourself staring at an empty screen wondering where to start. Even if you have an engaging, well-researched topic, your content may still fall short. Many writers begin by envisioning their readers by picturing someone who sits and reads every word…

Website analysis often focuses on headline traffic volumes, yet the behavior of individual site visitors is just as important. Search engines don’t just analyze how many people view a site over a certain time period, they also monitor how much time visitors spend on individual subpages. Even significant visitor numbers won’t count for much if…

To understand the importance of search engine optimization, you need to consider just two facts. First, click-through rates on the first results page of a Google or Bing search fall from 30% (position one) to less than 2% (position ten). Secondly, only one in twenty searches leads to the second page of results. It’s immediately…

It’s safe to say 2017 wasn’t a good year for cybersecurity. From high-profile hacks at Verizon and Equifax to spying accusations and cryptocurrency theft, public confidence in the privacy and sanctity of online information took a battering. Tor for the Win Our growing distrust of online service providers did, however, benefit the Tor browser, whose…

If a picture tells a thousand words, effective website photography clearly provides a powerful way to make a point or tell a story. Modern audiences have limited attention spans and little enthusiasm for long slabs of text. Well-chosen graphics don’t just break up web pages by adding color and character, they also speak volumes about…

Fonts have been a crucial component of written communications since the 15th century. Many Microsoft Word and Google Docs typefaces were historically used by printing presses, before being reinterpreted in digital form for today’s word processing packages. Throughout the generations we have come to associate fonts with certain characteristics. From gender and personality to tone…

Unless your career involves database development or human psychology, you may not have heard of schema. However, schema markups can be of real value for corporate websites, so it’s worth getting to grips with this intriguing (if technical) concept… What does schema mean? In computing terms, schema describes a representation of a plan or theory….

Technology dates faster than fashion, and websites are no exception to this. That slick new portal you commissioned back in 2010 may seem as outdated today as the iPhone 4 or Windows 7 – both launched as this decade began. And any brand whose site hasn’t been revised since the 2000s has to accept its…

Web design and programming has come a long way in a relatively short space of time. However, the rapid pace of development means that older websites are increasingly being rendered obsolete – if they’re rendered at all. From Flash to interstitials, these are the design and coding elements that should be removed immediately if they’re…