While smartphones have turned us all into amateur photographers, there’s still plenty of demand for professional services. You only have to look at the popularity of Getty Images and Shutterstock to realize just how lucrative premium images can be. And if stock graphics don’t meet the brief, companies will regularly hire a photographer to obtain…

There are many good reasons why WordPress has evolved into the world’s most popular content management system. Inspired by a long-forgotten weblog tool known as B2/cafelog, WordPress has grown into a near-universal solution for website design and maintenance. This streamlined package offers huge numbers of customizable pre-designed templates, with over 56,000 standalone plugins handling a…

Considering the fact that it was launched in 2003 as a standalone program, the subsequent diversity of WordPress plugins is quite breathtaking. There are now over 55,600 separate plugins, which augment the basic WordPress framework. Some of these are frivolous, while others could best be described as being of niche appeal. However, many have been…

Meta tags are little snippets of information that live inside of your HTML code. They help search engines understand your content. When Google or Bing sends crawlers over a page, meta tags help them understand what the content of the page is about through the use of meta tags. Meta tags are typically used in…

Website owners spend a great deal of time making small changes to their websites, aiming for increased functionality, traffic and conversions. However, you may want to take a moment to evaluate the big picture. Oftentimes we get stuck in the minutiae, avoiding the bigger and more serious problems in design and navigation. To avoid this…

When sitting down at your computer to produce eye-catching, jaw-dropping website content, you may find yourself staring at an empty screen wondering where to start. Even if you have an engaging, well-researched topic, your content may still fall short. Many writers begin by envisioning their readers by picturing someone who sits and reads every word…

Website analysis often focuses on headline traffic volumes, yet the behavior of individual site visitors is just as important. Search engines don’t just analyze how many people view a site over a certain time period, they also monitor how much time visitors spend on individual subpages. Even significant visitor numbers won’t count for much if…

To understand the importance of search engine optimization, you need to consider just two facts. First, click-through rates on the first results page of a Google or Bing search fall from 30% (position one) to less than 2% (position ten). Secondly, only one in twenty searches leads to the second page of results. It’s immediately…

It’s safe to say 2017 wasn’t a good year for cybersecurity. From high-profile hacks at Verizon and Equifax to spying accusations and cryptocurrency theft, public confidence in the privacy and sanctity of online information took a battering. Tor for the Win Our growing distrust of online service providers did, however, benefit the Tor browser, whose…

If a picture tells a thousand words, effective website photography clearly provides a powerful way to make a point or tell a story. Modern audiences have limited attention spans and little enthusiasm for long slabs of text. Well-chosen graphics don’t just break up web pages by adding color and character, they also speak volumes about…