Archive for the “Web Design” Category

How To Keep Visitors On Your Site Longer

Posted on July 10th, 2018 by Neil Cumins

Website analysis often focuses on headline traffic volumes, yet the behavior of individual site visitors is just as important. Search engines don’t just analyze how many people view a site over a certain time period, they also monitor how much time visitors spend on individual subpages. Even significant visitor numbers won’t count for much if…

13 Steps To Boost Your Website SEO With One Easy Tool: SEO Guru

Posted on March 9th, 2018 by Neil Cumins

To understand the importance of search engine optimization, you need to consider just two facts. First, click-through rates on the first results page of a Google or Bing search fall from 30% (position one) to less than 2% (position ten). Secondly, only one in twenty searches leads to the second page of results. It’s immediately…

Designing Websites For The Tor Browser

Posted on February 16th, 2018 by Neil Cumins

It’s safe to say 2017 wasn’t a good year for cybersecurity. From high-profile hacks at Verizon and Equifax to spying accusations and cryptocurrency theft, public confidence in the privacy and sanctity of online information took a battering. Tor for the Win Our growing distrust of online service providers did, however, benefit the Tor browser, whose…

How To Source Copyright-Free Photographs

Posted on February 9th, 2018 by Neil Cumins

If a picture tells a thousand words, effective website photography clearly provides a powerful way to make a point or tell a story. Modern audiences have limited attention spans and little enthusiasm for long slabs of text. Well-chosen graphics don’t just break up web pages by adding color and character, they also speak volumes about…

Everything You Need To Know About Fonts

Posted on December 5th, 2017 by Neil Cumins

Fonts have been a crucial component of written communications since the 15th century. Many Microsoft Word and Google Docs typefaces were historically used by printing presses, before being reinterpreted in digital form for today’s word processing packages. Throughout the generations we have come to associate fonts with certain characteristics. From gender and personality to tone…

An Introduction To Schema

Posted on October 3rd, 2017 by Neil Cumins

Unless your career involves database development or human psychology, you may not have heard of schema. However, schema markups can be of real value for corporate websites, so it’s worth getting to grips with this intriguing (if technical) concept… What does schema mean? In computing terms, schema describes a representation of a plan or theory….

How To Tell If Your Website Needs Replacing

Posted on September 12th, 2017 by Neil Cumins

Technology dates faster than fashion, and websites are no exception to this. That slick new portal you commissioned back in 2010 may seem as outdated today as the iPhone 4 or Windows 7 – both launched as this decade began. And any brand whose site hasn’t been revised since the 2000s has to accept its…

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If Your Site Contains these Features, Remove Them – Immediately

Posted on July 25th, 2017 by Neil Cumins

Web design and programming has come a long way in a relatively short space of time. However, the rapid pace of development means that older websites are increasingly being rendered obsolete – if they’re rendered at all. From Flash to interstitials, these are the design and coding elements that should be removed immediately if they’re…

How to Create a Mobile SEO Friendly Website

Posted on May 2nd, 2017 by Neil Cumins

Type “mobile SEO website” into Google, and almost six million results will be returned. That’s indicative of how significant not just search engine optimization has become in recent years, but mobile-specific SEO. Achieving the coveted first-page results position is the dream of every marketing manager and web developer, despite the enduring mystery surrounding the algorithms…

10 Tips for Optimal Web Design

Posted on April 25th, 2017 by Neil Cumins

Launching a new website is an exciting event, but it’s easy to lose focus during the design and construction process. Larger companies may have different departments arguing over functionality and key priorities, while entrepreneurs often get swept away by irrelevant or superfluous ideas put forward by design agencies and well-meaning associates. To achieve the best…

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