3 Ecommerce Must-Haves For Increased Sales
Creating an ecommerce website is easy, but selling products from your online store might take a little more effort. These 3 ecommerce must-haves can increase sales and lead to retail success.
Once your ecommerce website is set up and you are ready for business, there might be a slow period before sales really take off. This is a common occurrence as it can take some time to get your brand name established. Building a reputation can be difficult and time-consuming, but there are a few simple tools that can create the buzz you need to get your product flying off the shelves.
Hiring a marketing team is expensive. If your small startup is short on cash there are a few elements that you can do yourself with some planning and a little know-how. In our experience the more resources that you can invest in your initial marketing strategy the better. Below are some inexpensive marketing tools to get your new ecommerce website recognized.
If you aren’t familiar with the various social media platforms, getting started can be a bit intimidating. Facebook, Twitter, LinkedIn, Pinterest and Instagram are the major players and each offer their own specific perks. Which one is right for your business? We recommend starting out with Twitter and Facebook just to get started, and as your marketing efforts expand so can your social media platforms.
Social media creates a direct line to your customers both established and potential. By creating a unique voice and brand personality to connect with your audience. Create a social media routine and be sure to respond quickly to anyone who interacts with your pages. Facebook offers Insights as a tool specifically for businesses, and Twitter’s Personas can help you discover exactly who is viewing your content. You can then target your primary viewers to increase traffic to your site and – hopefully – overall sales.
Successful websites all have one thing in common: relevant content and lots of it. It has long been said that content is king and this sentiment is especially true for small startup businesses. Google and other search engines use your website content to decide how trustworthy your online store is to rank your site in search results. Adding a blog to your website creates a space specifically for content while also ensuring that you are appearing on Google’s radar.
When writing blog posts for your website you will want to be sure that you are providing relevant and interesting content for your specific business. This also creates a space to let your website visitors know about the great things your brand is doing and what is valued within your business. Add a comments section to your blog so that you can encourage readers to directly interact with you. This is also a great way to develop relationships with your website visitors.
Don’t attempt to stuff keywords within your content or try to trick the search engines in any way; providing regularly posted, informative content will be enough. Link any blog content directly to your social media pages. Hopefully your content will be shared and readers will return to you eager to buy from your ecommerce website!
Search Engine Optimization
We mentioned SEO in the blogging section, but search engine optimization extends beyond keywords and content. Google, Bing, Yahoo and other search engines will start keeping an eye on your website from the second you push the publish button. There are many helpful tools available to help you make the most of your search engine ranking.
To get started on your way to SEO success our Website SEO Guru can scan your website for free and point out any missing values that could affect your SEO. Once you know how your website is performing our SEO tool will give you valuable information to push your ecommerce website to the top of search engine pages.
Get started on your way to ecommerce success today. See how your site measures up with the help of our Website SEO Guru for free at Midphase.com