5 Tips For Getting The Most Out Of Google AdWords

Helping hands for adwords

Jason Stevens looks at 5 ways you can maximize the effectiveness of Google AdWords…

If you have just launched a new website it will take a few months before organic traffic from search engines picks up in line with your content marketing efforts. However, Google AdWords provides a short-term route to quickly generating more traffic and leads for your site.

The service can be daunting for beginners. It’s estimated that Google can make up to 20 new feature changes per week to its advertising platform, which illustrates how much there is to learn.

However, there are a few key areas worth focusing on, which may help you get most out of the platform without becoming too overwhelmed.


6 Tips For Work-From-Home Moms Of Young Kids


Emilie DeCoursey gives her tips on juggling a home business and a tot.

As a work-from-home mom of a young, active and very curious little girl I’ve definitely been challenged beyond what I could’ve ever expected in trying to juggle it all. Though I’m by no means an expert at keeping it all together, I have learned some things along the way that have made it easier to manage, without completely losing my mind in the process. Every working mom will have her tips and advice, and for what it’s worth, here are mine…


Around the World in 6 Twitter Trends – March 2014


Got twitter block? Get the 140-character juices flowing again by finding out what the rest of the world is tweeting about…


It’ll come as no surprise that #marchmadness is all over the American twittershpere. But it may interest you to find out that San Diego, St Louis and Memphis locals are tweeting the loudest.


March Madness and The Coding Crystal Ball


Want to know who will win the NCAA Men’s Basketball Tournament? The 2014 Bracket Calculator could tell you…

During the 2010 World Cup, an octopus called Paul correctly predicted the outcome of every football game. Sadly, Paul now swims with the fishes. But there’s a new sporty fortune teller on the block. The 2014 Bracket Calculator has been created by Midphase techie Cody Erekson to predict the winners of the NCAA Men’s Basketball Tournament.


Five Ways To Improve Website Usability

easy way

You could write a thesis on user experience or UX, but these 5 short-cuts should help if you’ve not got time…

Every year, millions of dollars are spent on testing how people navigate websites,  in the hope of making home pages more user-friendly and relevant.  Search giants like Google, for example, will tell you that, on average, users scroll down 6 times as often as they scroll up. This suggests that once page content is scrolled past it’s regularly lost.

While this subject is vast and complex, there are five easy tips that you can follow, which should make your site a hit with your visitors.


We bet your business card is boring compared to these!

Boring business

By Emilie DeCoursey

Promoting your business these days can include any number of online efforts for pushing your product and getting your name out there. But what about the tried and true methods for spreading the news? Millions of professionals have been relying on the good ‘ol business card for decades to connect with potential partners and customers, so why not mix the best of both worlds and use these updated, modern business cards for inspiration…


5 Foods That Can Boost Your Business Brain

Brain food

An army marches on its stomach, and a business blooms on brain food. 

by Emilie DeCoursey

Any entrepreneur can tell you they have about a million things on their mind at any given moment. It can be a real challenge juggling bills, new hires, customer service reviews, marketing efforts, investments, website issues, and so on. Managing so many aspects of a growing business requires fuel and focus, which is why we wanted to tell you about some of the best brain foods for building that business like a champ!


How To Create The Perfect Home Office


by Emilie DeCoursey

Just because running your own business from home might mean you won’t regularly have customers filtering in and out, doesn’t mean you shouldn’t make an effort toward creating an appealing and inviting office. In fact, taking the time to establish a distinct home office can not only help you feel more professional and purposeful, having such an area can boost your mood and help you feel ready to take on the challenges you’ll face throughout your day. So how can you create such a space, particularly on a budget? Your options are endless, but let’s look at a few basics to keep in mind when getting started…


Welcome to Googleville?


First it was the internet, and then it was glasses, now Google wants to ‘Honey I’m Home’ its way into your house.

Ever since the term “The Internet of Things” was coined, industry players have been waiting for the day that small sensors attached to the Internet would change the way humans live and communicate with the world around them.

That day seems to have got closer, recently, following news that Google has acquired Nest Labs for more than $3 billion, representing a dramatic foray into sensor technology including thermostat and smoke detection devices.


Can a gal ever have enough .shoes?

shoes-infographic (3)


Today, the new web address ending .shoes goes on sale, as an alternative to .com and .us. To celebrate, Midphase has created this concise history of shoes infographic. 

At Midphase, we subscribe to the philosophy ‘if the .shoe fits, get the website.’ Get your own www.yourname.shoes from the Midphase homepage.