When good ideas go virally bad: Juicero

When a Great Idea Goes Virally Bad: Juicero

Posted by Guest Blogger

If you’ve heard of the startup Juicero, chances are it wasn’t because it was billed as the next big thing in juicing. More likely is that you became aware of it when an article about…
May 12, 2017
Colour psychology in digital marketing

How to Use Color Psychology within Your Digital Marketing

Posted by Neil Cumins

It’s remarkable how heavily humans are influenced by color. Certain shades and tones can affect everything from our blood pressure and appetite to our emotional responses and buying intentions. And this subconscious reaction to color…
May 9, 2017
Zebras are the new Unicorns

A Unicorn Upgrade: Enter the Zebra

Posted by Guest Blogger

For quite some time in Silicon Valley, the highest aspiration a startup could hope to reach was attaining “unicorn status”. This is essentially a company that has a valuation of $1 billion or more. Or,…
May 5, 2017
How to create a SEO mobile friendly website

How to Create a Mobile SEO Friendly Website

Posted by Neil Cumins

Type “mobile SEO website” into Google, and almost six million results will be returned. That’s indicative of how significant not just search engine optimization has become in recent years, but mobile-specific SEO. Achieving the coveted…
May 2, 2017
What to do if your business goes viral?

What to Do if You Go Viral?

Posted by Guest Blogger

If there is a phrase to sum up popularity in the digital age, it has to be “going viral”. Indeed, the way certain content spreads like wildfire on the internet, reaches all different kinds of…
April 28, 2017
Top tips for optimal web design

10 Tips for Optimal Web Design

Posted by Neil Cumins

Launching a new website is an exciting event, but it’s easy to lose focus during the design and construction process. Larger companies may have different departments arguing over functionality and key priorities, while entrepreneurs often…
April 25, 2017
How long will Snapchatification last?

Snapchatification: How Long Will it Last?

Posted by Guest Blogger

The “Snapchatification” of just about every social media network has reached almost comical levels. Instagram, Facebook, and WhatsApp have all implemented a version of “stories”, leaving many to wonder how Snapchat will fare now that…
April 21, 2017
social media management

The Dos and Don’ts of Social Media Management

Posted by Neil Cumins

If you thought social media marketing was easy, think again. This multi-billion dollar industry remains one of the fastest-moving and challenging aspects of corporate self-promotion. While we’re all comfortable uploading photos to personal pages or…
April 18, 2017
The power of social media on brands

Saving Face: Brands Are You Ready to Backtrack Fast?

Posted by Guest Blogger

As a consumer, it’s easy to feel sometimes that corporations are indifferent to the desires of their customers. Rather, it seems that all companies really care about are the interests of shareholders. That’s why taking…
April 14, 2017

How to Create a WhatsApp Marketing Strategy for Your Brand

Posted by Neil Cumins

Earlier this month, Facebook announced that its WhatsApp messaging service was trialing a new system whereby companies could communicate directly with private users. Since WhatsApp’s client base now covers a billion people, this represents a…
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