The Midphase Blog

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Zebras are the new Unicorns

A Unicorn Upgrade: Enter the Zebra

Posted by Guest Blogger

For quite some time in Silicon Valley, the highest aspiration a startup could hope to reach was attaining “unicorn status”. This is essentially a company that has a valuation of $1 billion or more. Or,…
May 5, 2017
How to create a SEO mobile friendly website

How to Create a Mobile SEO Friendly Website

Posted by Neil Cumins

Type “mobile SEO website” into Google, and almost six million results will be returned. That’s indicative of how significant not just search engine optimization has become in recent years, but mobile-specific SEO. Achieving the coveted…
May 2, 2017
What to do if your business goes viral?

What to Do if You Go Viral?

Posted by Guest Blogger

If there is a phrase to sum up popularity in the digital age, it has to be “going viral”. Indeed, the way certain content spreads like wildfire on the internet, reaches all different kinds of…
April 28, 2017
Top tips for optimal web design

10 Tips for Optimal Web Design

Posted by Neil Cumins

Launching a new website is an exciting event, but it’s easy to lose focus during the design and construction process. Larger companies may have different departments arguing over functionality and key priorities, while entrepreneurs often…
April 25, 2017
How long will Snapchatification last?

Snapchatification: How Long Will it Last?

Posted by Guest Blogger

The “Snapchatification” of just about every social media network has reached almost comical levels. Instagram, Facebook, and WhatsApp have all implemented a version of “stories”, leaving many to wonder how Snapchat will fare now that…
April 21, 2017
social media management

The Dos and Don’ts of Social Media Management

Posted by Neil Cumins

If you thought social media marketing was easy, think again. This multi-billion dollar industry remains one of the fastest-moving and challenging aspects of corporate self-promotion. While we’re all comfortable uploading photos to personal pages or…
April 18, 2017
The power of social media on brands

Saving Face: Brands Are You Ready to Backtrack Fast?

Posted by Guest Blogger

As a consumer, it’s easy to feel sometimes that corporations are indifferent to the desires of their customers. Rather, it seems that all companies really care about are the interests of shareholders. That’s why taking…
April 14, 2017

How to Create a WhatsApp Marketing Strategy for Your Brand

Posted by Neil Cumins

Earlier this month, Facebook announced that its WhatsApp messaging service was trialing a new system whereby companies could communicate directly with private users. Since WhatsApp’s client base now covers a billion people, this represents a…
April 11, 2017
IG Pod and Instagram algorithm

Will the IG Pod Outsmart the Instagram Algorithm?

Posted by Guest Blogger

Last year, the photo-sharing network Instagram made a game-changing alteration to the way that users interact with their feeds. Instead of showing every photo chronologically as it is posted, the network adjusted to an algorithmic…
April 7, 2017
choosing the right domain name for your blog

Choosing the Right Domain Name for Your Blog

Posted by Neil Cumins

Choosing the right blog domain name isn’t a decision to be taken lightly. A non-corporate blog is a very personal thing, with a potential to develop in ways that are unforeseen at the outset. From…
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