The Midphase Blog

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Search Engine Myths And Legends

Search Engine Myths And Legends

Posted by Neil Cumins

Like many elements of the internet, search engine optimization has experienced growing pains. As Google and Bing refined their algorithms for scanning and ranking websites, the fledgling process of optimizing a website’s appeal evolved into…
May 22, 2018
WordPress Plugins That Will Improve Your Website

WordPress Plugins That Will Improve Your Website

Posted by Neil Cumins

As well as powering a quarter of the world’s websites, WordPress is blessed with an abundance of plugins. The WordPress.org portal currently hosts over 55,000 separate programs, each designed to perform a specific role. Many…
May 18, 2018
Do You Need To Hire A Search Engine Optimization Company?

Do You Need To Hire A Search Engine Optimization Company?

Posted by Neil Cumins

It’s no coincidence that search engine optimization companies are easy to find through Google and Bing. These firms have flourished as small businesses, and entrepreneurs seek shortcuts to propel their websites towards the top of…
May 15, 2018
Why You NEED SiteLock Protecting Your Website

Why You NEED SiteLock Protecting Your Website

Posted by Neil Cumins

Online security is an ongoing battle, and SiteLock represents the ultimate weapon for large and small businesses alike. Launched a decade ago as TrueShield, this former garage enterprise has evolved into a leading website protection…
May 11, 2018
5 Easy Ways To Improve Search Engine Optimization

5 Easy Ways To Improve Search Engine Optimization

Posted by Neil Cumins

While it may often seem strange and unintuitive to industry newcomers, SEO is actually relatively straightforward. Despite constant revisions to the search engine algorithms used to rank websites, optimizing a site can still be achieved…
May 8, 2018
10 Ways To Be Sure Your Emails Are Read

10 Ways To Be Sure Your Emails Are Read

Posted by Neil Cumins

The statistics about our use of email are quite startling. There are 269 billion messages sent every day from an estimated 3.7 billion active accounts, with traffic volumes growing at an average annual rate of…
May 2, 2018
How To Set Goals In Google Analytics

How To Set Goals In Google Analytics

Posted by Neil Cumins

Google Analytics is a hugely powerful piece of software, and one of its greatest attributes is the ability to set and monitor goals. After all, web analytics serves no purpose if its findings aren’t acted…
April 27, 2018
Steps For Building A Money-Making Email Campaign

Steps For Building A Money-Making Email Campaign

Posted by Neil Cumins

Email remains a crucial tool for promoting a business online, and a successful email campaign can deliver tangible benefits to a company’s bottom line. Open rates for B2C messages stand at around 15%, meaning one…
April 20, 2018
Is The .com Domain Finally Out Of Fashion?

Is The .com Domain Finally Out Of Fashion?

Posted by Neil Cumins

In the beginning, there was .com. And it was good. The first domain names ever registered were all .com addresses, at a time when .com domain registrations were seen as the only top level domain…
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