While social influencers have recently gotten something of a bad rap, keeping up with major industry influencers is still a big part of digital marketing and ecommerce.
If you own an online retail business, you know that the landscape is constantly changing, as trends, software, and users fluctuate every day. It’s important to know what is happening, and more importantly, who is doing what.
To stay on top of your ecommerce game, be sure to follow these ecommerce influencers on Twitter:
Neil Patel (@neilpatel)
BIO: Co-founder of Neil Patel Digital. New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
Patel is a co-founder of KISSmetrics and Quicksprout and is considered to be a content marketing guru. His Twitter feed is full of great articles, webinars, and videos designed to help you market your business better.
Steve Chou (@mywifequit)
BIO: Started an online store at http://bumblebeelinens.com that made over 100K in its first year of business. Now I teach others how to replicate my success.
Chou runs an adorable blog about how he became an ecommerce success so that his wife could be home with their children. He explains the tools and tactics he used to become a success at https://mywifequitherjob.com/.
Rand Fishkin (@randfish)
BIO: Founder @SparkToro, husband to @everywhereist, feminist, he/him, author of Lost & Founder. Formerly @Moz. I tweet ~40X/wk on marketing, tech, & startups.
As the CEO and co-founder of SEOmoz, Fishkin can help you increase organic traffic and optimize your websites. His Twitter feed is full of valuable information, heart-warming charitable causes, and personal posts to help you remember that entrepreneurs are people too! (When they have time, that is).
Tobias Lütke (@tobi)
BIO: @Shopify CEO by day, Dad in the evening, hacker at night. – Rails Core alumni; Author of ActiveMerchant, Liquid. Comprehensivist
Lütke is the founder and CEO of super ecommerce platform Shopify. As a promoter of open source and all things online retail, his Twitter feed is full of helpful podcasts, up and coming influencers, and ecommerce tips.
Jeff Bullas (@jeffbullas)
BIO: #1 Content Marketing Influencer, Social Media Marketing Strategist & Speaker, Forbes Top 10 Social Media Influencer,#1 Global Business Blog.
While Bullas’ Twitter mostly promotes his ecommerce blog and various ebooks, he also includes helpful ecommerce tips to nudge your marketing strategies to the next level. From startup strategy to social media secrets, Jeff Bullas is definitely worth a follow.
BIO: #Mpowered to succeed online. Domain names, web hosting, cloud, and dedicated servers. Tech help at @MPHelp.
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