Archive for the “Business” Category

Ready To Up Your HR Game?

Posted on August 4th, 2017 by Guest Blogger

Attracting and retaining high-level talent is a crucial component of any startup or mid-sized business’s success. However, that is, in many ways, much easier said than done. Now that jobs are posted online and applicants can apply for a job with a click of a mouse rather than traipse to the post office to send…

Can a CEO Make or Break All?

Posted on July 14th, 2017 by Guest Blogger

After months of scandals and bad PR, it wasn’t particularly surprising when Uber’s CEO Travis Kalanick stepped down from his post indefinitely in June. The move came at the demand of five of the company’s investors, all of whom insisted the CEO—who also helped found the company—was not helping revive the company’s tarnished image, but…

Work Smarter, Not Harder!

Posted on July 7th, 2017 by Guest Blogger

In the 20th century, productivity meant something entirely different from what it means today. Working from nine to five, within the constraints of office hours and non-digital forms of communication, meant that you could only move as fast as the fax machine and phone lines would allow. Now, with the idea of the “work week”…

How Much Does it Cost to Create a Video for My Business?

Posted on July 4th, 2017 by Neil Cumins

As broadband speeds increase and websites become increasingly sophisticated, video marketing is really taking off. Venture capital firm KPCB estimate that almost three quarters of internet traffic distributed during 2017 will be video content, though this does include streaming media services. Nevertheless, the concept of watching videos online has become the norm rather than the…

Burnout for Business Owners?

Posted on June 30th, 2017 by Guest Blogger

One could easily argue that there has never been a more exciting time to be a business owner. Whether your business is small- or medium-sized, there are more tools, opportunities, and potential for growth in the digital business world than ever before. Indeed, all it takes to start up is resolve, hard work, and a…

Strategies for Retaining Your Online Customers

Posted on June 27th, 2017 by Neil Cumins

What every online business owner should know… It takes a great deal of effort to attract customers to your website. Effective search engine optimization can achieve a superior position in ranking results, while skilled advertising promotes your brand to new audiences. Everything from business cards to company vehicles should display a company’s website address while…

Can Giphy Make the Business Model Transition?

Posted on June 23rd, 2017 by Guest Blogger

Gifs are as standard in the internet culture today as Tweets and hashtags. The short, auto-looping videos can be used to express virtually any emotion, and add a nuanced sense of humour, shock, or outrage to everything from current events to pop culture memes. The ubiquity of gifs these days has come thanks in large…

The Creatives’ Age of Innovation

Posted on June 16th, 2017 by Guest Blogger

If the new millennium has been anything, it’s been the “age of innovation”. Powered by the new tools of the internet, the pace of change for business and entrepreneurship of the past two decades has been unprecedented. And there is no sign of it slowing down yet. Founders and entrepreneurs who want to remain competitive…

How to Avoid the Pitfalls of Remote Companies!

Posted on June 9th, 2017 by Guest Blogger

One of the main ways that the internet has changed the art of running your own business is the opportunity to hire a remote based workforce. With widespread connectivity, multiple project management and team collaboration platforms, and seamless video conferencing tools, there is little reason to take on the overhead of an office if your…

When a Great Idea Goes Virally Bad: Juicero

Posted on May 12th, 2017 by Guest Blogger

If you’ve heard of the startup Juicero, chances are it wasn’t because it was billed as the next big thing in juicing. More likely is that you became aware of it when an article about the startup published in Bloomberg in April went viral. The article pointed out in rather plain facts that the $400-dollar…

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