Creating a business plan is an exciting part of establishing a new company, or changing the direction of an existing one. Yet it’s also one of the most fluid and misdirected documents a company will ever produce. Ask any established entrepreneur, and they’ll tell you that their business has expanded in ways they could hardly…

Did you know that it has been estimated that spam accounts for 14 billion emails every single day? That’s a lot of unwanted, inappropriate or irrelevant emails sent in 24 hours. With so many fraudulent emails floating around the globe, it is important that you recognize spam when you see it and know what to…

Fake reviews can affect everyone. Whether you’re an online entrepreneur looking to launch an ecommerce business, or a consumer searching for a nice restaurant, deceptive and deceitful appraisals muddy the waters. And although fraudulent comments have been around since time immemorial, the internet amplifies them in real time to a global audience. Spotting false reviews…

How do you know if you are using keywords effectively? Does your keyword strategy reinforce your brand? Keywords should not be chosen at random. Nor should keywords stray from the brand you are supporting. In this post, we cover why keywords are important to your brand, and how creating a keyword strategy can help boost…

It’s a well-known cliché that we can’t buy time or add more hours into the day. However, if you’re the sort of time-poor executive who’s already thinking about skipping to the end of this article, it might be worth sticking with us and reading on… Time management is one of the biggest challenges faced by modern…

If you are a small brick and mortar business operating in a small community, you may not realize that you have the ability to market beyond the customary word of mouth system. Many small businesses rely on local promotions, the phone book and coupons to keep business running from day to day. Others may have…

Imagine sitting down at your computer one morning, and finding two emails in your inbox from rival companies. Both contain identical discounts for something you’ve wanted to buy for ages. However, one email was sent specifically to you through a branded address, while the other has blank To and CC fields and came from a…

Reliability isn’t a sexy subject. It’s rarely the top priority when looking for a new car, and it’s unlikely to affect which way you swipe on a dating app. Yet unreliability can be a deal-breaker for all sorts of things. It may even lead to the death of an online business if that company relies…

In the final quarter of 2017, $119 billion was spent in ecommerce stores across the States. And although that’s only 9% of total retail sales over the same period, online shopping is clearly here to stay. Crowded Marketplace Unfortunately, so are your competitors. They have a head start over you, with established customer bases and…

Until a few years ago, working on a project with colleagues required endless update meetings and round-robin email chains. Thankfully those days are now behind us. The arrival of cloud computing has seen a variety of project management tools being launched. These platforms are ideal for remote-working teams to collaborate, providing real-time updates on individual…