Archive for the “Business” Category

Is Tesla About To Lead The Charge In A New Micro-Industry?

Posted on December 8th, 2017 by Guest Blogger

Tesla, the American company leading the charge (forgive the pun) in automobile and electrical innovation, announced a new line of semi trucks at a launch event on November 16 in Hawthorne California. The launch wasn’t just one of CEO Elon Musk’s highly orchestrated events (though it was, as always, that too). Rather, Musk used the…

Medium’s Many Pivots

Posted on November 11th, 2017 by Guest Blogger

The startup world has always been enamored with the idea of “the pivot”—or recognizing a previously unseen business opportunity and adapting your company’s offering to serve that, rather than stick to your original mission. It’s easy to see why this concept has gained traction in the Valley. Startups pride themselves on being nimble and agile,…

How To Attract International Customers

Posted on September 26th, 2017 by Neil Cumins

There are 195 countries in the world, and chances are your business is currently only targeting one of them at the moment. With Americans only comprising around 4% of the world’s population, it’s easy to see potential markets being missed south of the Rio Grande and north of the International Boundary. Risk-averse (or apathetic) entrepreneurs…

The Ultimate Guide to Managing Customer Complaints

Posted on August 8th, 2017 by Neil Cumins

Regardless of how effectively you run your business, customer complaints are unfortunately inevitable. From IT gremlins to intermediaries letting you down, a 100 percent satisfaction rating is unsustainable as a business grows. And while most customers will quietly drift away to competitors, roughly five per cent will provide you with a second chance by registering…

Ready To Up Your HR Game?

Posted on August 4th, 2017 by Guest Blogger

Attracting and retaining high-level talent is a crucial component of any startup or mid-sized business’s success. However, that is, in many ways, much easier said than done. Now that jobs are posted online and applicants can apply for a job with a click of a mouse rather than traipse to the post office to send…

Can a CEO Make or Break All?

Posted on July 14th, 2017 by Guest Blogger

After months of scandals and bad PR, it wasn’t particularly surprising when Uber’s CEO Travis Kalanick stepped down from his post indefinitely in June. The move came at the demand of five of the company’s investors, all of whom insisted the CEO—who also helped found the company—was not helping revive the company’s tarnished image, but…

Work Smarter, Not Harder!

Posted on July 7th, 2017 by Guest Blogger

In the 20th century, productivity meant something entirely different from what it means today. Working from nine to five, within the constraints of office hours and non-digital forms of communication, meant that you could only move as fast as the fax machine and phone lines would allow. Now, with the idea of the “work week”…

How Much Does it Cost to Create a Video for My Business?

Posted on July 4th, 2017 by Neil Cumins

As broadband speeds increase and websites become increasingly sophisticated, video marketing is really taking off. Venture capital firm KPCB estimate that almost three quarters of internet traffic distributed during 2017 will be video content, though this does include streaming media services. Nevertheless, the concept of watching videos online has become the norm rather than the…

Burnout for Business Owners?

Posted on June 30th, 2017 by Guest Blogger

One could easily argue that there has never been a more exciting time to be a business owner. Whether your business is small- or medium-sized, there are more tools, opportunities, and potential for growth in the digital business world than ever before. Indeed, all it takes to start up is resolve, hard work, and a…

Strategies for Retaining Your Online Customers

Posted on June 27th, 2017 by Neil Cumins

What every online business owner should know… It takes a great deal of effort to attract customers to your website. Effective search engine optimization can achieve a superior position in ranking results, while skilled advertising promotes your brand to new audiences. Everything from business cards to company vehicles should display a company’s website address while…

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