Archive for the “Business” Category

A Unicorn Upgrade: Enter the Zebra

Posted on May 5th, 2017 by Guest Blogger

For quite some time in Silicon Valley, the highest aspiration a startup could hope to reach was attaining “unicorn status”. This is essentially a company that has a valuation of $1 billion or more. Or, as Mashable more bluntly put it: “A startup that is a very tangible, concrete evidence of just how much money…

What to Do if You Go Viral?

Posted on April 28th, 2017 by Guest Blogger

If there is a phrase to sum up popularity in the digital age, it has to be “going viral”. Indeed, the way certain content spreads like wildfire on the internet, reaches all different kinds of people, morphs in meaning, and takes on new dimensions is as unpredictable as it is stunning. Generally it is very…

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Is the Age of the Online Freebee Over?

Posted on March 24th, 2017 by Guest Blogger

It’s been a long-held tenet of the digital era that people—especially digital natives and millennials—are not willing to pay for things online that they can otherwise get for free. Online, this has affected everything from newspapers and music to films and television shows. These things cost money to make, and creative content industries have been…

Get Your Lean Startup PR Right!

Posted on March 17th, 2017 by Guest Blogger

One of the beautiful things about the startup era is that the amount of overhead once required to start a company is no longer as prohibitive. Where once you might have needed an office space, human resources professionals, and a budget to outfit your employees with tech equipment, today you can simply hire your team…

How To Improve Your Position On Google Local Business

Posted on December 5th, 2016 by Madeleine Bruce

Google’s local business search results are hugely important if your business relies on people in your vicinity being able to locate you and find out more about you. If you own a beauty salon or a family-run restaurant, you are likely to rely on word of mouth from loyal customers and from new customers in…

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5 Ways To Keep Your Virtual Customers Happy

Posted on November 15th, 2016 by Madeleine Bruce

Online business has many advantages, but the distance it can create between your company and your customers is a real downside. Nowadays many businesses never actually physically meet their customers, so it’s difficult to create personal relationships with them and culture their loyalty to the brand. However, there are ways in which your business can…

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Why Having A Website Is Key For Your Small Business

Posted on November 3rd, 2016 by Madeleine Bruce

Small businesses are exciting and creative ventures which still have a sense of personality about them. Starting your own small business is often a way to realize your vision, but at the same time it can be quite a daunting task. Not only are you starting from scratch, but you also want your small business…

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5 Business Mistakes You Shouldn’t Be Making In 2016

Posted on November 1st, 2016 by Madeleine Bruce

In 2016 there’s some stiff competition in the business world. Even the most niche of companies are likely to face several competitors when vying for the attention – and the hard earned cash – of your customers. For this reason there’s not much room for error in today’s business climate; the smallest of mistakes can…

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How To Create A Killer Crowdfunding Campaign

Posted on October 4th, 2016 by Madeleine Bruce

Crowdfunding is slowly creeping into the mainstream. Building on the blocks of our nascent super-connected society, people have begun to take asking for money to the masses. And why not? Your birthday comes but once a year – you know Grandma Edith is not taking inflation into consideration and $5 doesn’t get you too far…

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5 Important Reasons Why Your Business Needs A Website

Posted on June 22nd, 2016 by Madeleine Bruce

It’s been said that every business needs a website, and this becomes more and more true each day. Running a small business can be tough, but a well-designed business website can help take some of the load. Many owners or managers of brick-and-mortar stores don’t see the benefit of having an accompanying website for their…

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