Archive for the “Business” Category

Can Giphy Make the Business Model Transition?

Posted on June 23rd, 2017 by Guest Blogger

Gifs are as standard in the internet culture today as Tweets and hashtags. The short, auto-looping videos can be used to express virtually any emotion, and add a nuanced sense of humour, shock, or outrage to everything from current events to pop culture memes. The ubiquity of gifs these days has come thanks in large…

The Creatives’ Age of Innovation

Posted on June 16th, 2017 by Guest Blogger

If the new millennium has been anything, it’s been the “age of innovation”. Powered by the new tools of the internet, the pace of change for business and entrepreneurship of the past two decades has been unprecedented. And there is no sign of it slowing down yet. Founders and entrepreneurs who want to remain competitive…

How to Avoid the Pitfalls of Remote Companies!

Posted on June 9th, 2017 by Guest Blogger

One of the main ways that the internet has changed the art of running your own business is the opportunity to hire a remote based workforce. With widespread connectivity, multiple project management and team collaboration platforms, and seamless video conferencing tools, there is little reason to take on the overhead of an office if your…

When a Great Idea Goes Virally Bad: Juicero

Posted on May 12th, 2017 by Guest Blogger

If you’ve heard of the startup Juicero, chances are it wasn’t because it was billed as the next big thing in juicing. More likely is that you became aware of it when an article about the startup published in Bloomberg in April went viral. The article pointed out in rather plain facts that the $400-dollar…

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A Unicorn Upgrade: Enter the Zebra

Posted on May 5th, 2017 by Guest Blogger

For quite some time in Silicon Valley, the highest aspiration a startup could hope to reach was attaining “unicorn status”. This is essentially a company that has a valuation of $1 billion or more. Or, as Mashable more bluntly put it: “A startup that is a very tangible, concrete evidence of just how much money…

What to Do if You Go Viral?

Posted on April 28th, 2017 by Guest Blogger

If there is a phrase to sum up popularity in the digital age, it has to be “going viral”. Indeed, the way certain content spreads like wildfire on the internet, reaches all different kinds of people, morphs in meaning, and takes on new dimensions is as unpredictable as it is stunning. Generally it is very…

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Is the Age of the Online Freebee Over?

Posted on March 24th, 2017 by Guest Blogger

It’s been a long-held tenet of the digital era that people—especially digital natives and millennials—are not willing to pay for things online that they can otherwise get for free. Online, this has affected everything from newspapers and music to films and television shows. These things cost money to make, and creative content industries have been…

Get Your Lean Startup PR Right!

Posted on March 17th, 2017 by Guest Blogger

One of the beautiful things about the startup era is that the amount of overhead once required to start a company is no longer as prohibitive. Where once you might have needed an office space, human resources professionals, and a budget to outfit your employees with tech equipment, today you can simply hire your team…

How To Improve Your Position On Google Local Business

Posted on December 5th, 2016 by Madeleine Bruce

Google’s local business search results are hugely important if your business relies on people in your vicinity being able to locate you and find out more about you. If you own a beauty salon or a family-run restaurant, you are likely to rely on word of mouth from loyal customers and from new customers in…

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5 Ways To Keep Your Virtual Customers Happy

Posted on November 15th, 2016 by Madeleine Bruce

Online business has many advantages, but the distance it can create between your company and your customers is a real downside. Nowadays many businesses never actually physically meet their customers, so it’s difficult to create personal relationships with them and culture their loyalty to the brand. However, there are ways in which your business can…

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