Author Archive

Fitting Room of the Future

Posted on May 19th, 2017 by Guest Blogger

One of the sectors to be truly overhauled by the digital age is clothing retail. E-commerce is a big hit with shoppers, with the availability of services like Asos which make browsing, returns, and payment easy and seamless online. Furthermore, subscription services like Trunk Club have tapped into habitual shopping According to figures in the…

When a Great Idea Goes Virally Bad: Juicero

Posted on May 12th, 2017 by Guest Blogger

If you’ve heard of the startup Juicero, chances are it wasn’t because it was billed as the next big thing in juicing. More likely is that you became aware of it when an article about the startup published in Bloomberg in April went viral. The article pointed out in rather plain facts that the $400-dollar…

A Unicorn Upgrade: Enter the Zebra

Posted on May 5th, 2017 by Guest Blogger

For quite some time in Silicon Valley, the highest aspiration a startup could hope to reach was attaining “unicorn status”. This is essentially a company that has a valuation of $1 billion or more. Or, as Mashable more bluntly put it: “A startup that is a very tangible, concrete evidence of just how much money…

What to Do if You Go Viral?

Posted on April 28th, 2017 by Guest Blogger

If there is a phrase to sum up popularity in the digital age, it has to be “going viral”. Indeed, the way certain content spreads like wildfire on the internet, reaches all different kinds of people, morphs in meaning, and takes on new dimensions is as unpredictable as it is stunning. Generally it is very…

Snapchatification: How Long Will it Last?

Posted on April 21st, 2017 by Guest Blogger

The “Snapchatification” of just about every social media network has reached almost comical levels. Instagram, Facebook, and WhatsApp have all implemented a version of “stories”, leaving many to wonder how Snapchat will fare now that its unique selling point is not so unique. While everyone else is busy copying Snapchat, the original ephemeral social network…

Saving Face: Brands Are You Ready to Backtrack Fast?

Posted on April 14th, 2017 by Guest Blogger

As a consumer, it’s easy to feel sometimes that corporations are indifferent to the desires of their customers. Rather, it seems that all companies really care about are the interests of shareholders. That’s why taking creative risks or doing things to appeal directly to consumer goodwill only happens if shareholders agree or it’s good for…

Will the IG Pod Outsmart the Instagram Algorithm?

Posted on April 7th, 2017 by Guest Blogger

Last year, the photo-sharing network Instagram made a game-changing alteration to the way that users interact with their feeds. Instead of showing every photo chronologically as it is posted, the network adjusted to an algorithmic format, wherein users see photos that the network says are “ordered to show the moments we believe you will care…

Email Hacks and Apps

Posted on March 31st, 2017 by Guest Blogger

Ask anyone what change they wish they could make to their digital life, and they are likely to respond with the following gripe: “I get way too much email—I’d love to receive less of it.” As one of the hallmarks of the connected era, while allowing us to communicate seamlessly and instantaneously, email has also…

Is the Age of the Online Freebee Over?

Posted on March 24th, 2017 by Guest Blogger

It’s been a long-held tenet of the digital era that people—especially digital natives and millennials—are not willing to pay for things online that they can otherwise get for free. Online, this has affected everything from newspapers and music to films and television shows. These things cost money to make, and creative content industries have been…

Get Your Lean Startup PR Right!

Posted on March 17th, 2017 by Guest Blogger

One of the beautiful things about the startup era is that the amount of overhead once required to start a company is no longer as prohibitive. Where once you might have needed an office space, human resources professionals, and a budget to outfit your employees with tech equipment, today you can simply hire your team…

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