Author Archive

Google AMP Pages Controversy

Posted on July 21st, 2017 by Guest Blogger

From the user’s point of view, anything that makes navigating the internet a faster and more seamless experience is a win. Such is the rational basis for AMP pages—or the accelerated mobile pages – offered in Google search results, which are commonly used to display news articles from other publishers. However, what’s good for the…

Can a CEO Make or Break All?

Posted on July 14th, 2017 by Guest Blogger

After months of scandals and bad PR, it wasn’t particularly surprising when Uber’s CEO Travis Kalanick stepped down from his post indefinitely in June. The move came at the demand of five of the company’s investors, all of whom insisted the CEO—who also helped found the company—was not helping revive the company’s tarnished image, but…

Work Smarter, Not Harder!

Posted on July 7th, 2017 by Guest Blogger

In the 20th century, productivity meant something entirely different from what it means today. Working from nine to five, within the constraints of office hours and non-digital forms of communication, meant that you could only move as fast as the fax machine and phone lines would allow. Now, with the idea of the “work week”…

Burnout for Business Owners?

Posted on June 30th, 2017 by Guest Blogger

One could easily argue that there has never been a more exciting time to be a business owner. Whether your business is small- or medium-sized, there are more tools, opportunities, and potential for growth in the digital business world than ever before. Indeed, all it takes to start up is resolve, hard work, and a…

Can Giphy Make the Business Model Transition?

Posted on June 23rd, 2017 by Guest Blogger

Gifs are as standard in the internet culture today as Tweets and hashtags. The short, auto-looping videos can be used to express virtually any emotion, and add a nuanced sense of humour, shock, or outrage to everything from current events to pop culture memes. The ubiquity of gifs these days has come thanks in large…

The Creatives’ Age of Innovation

Posted on June 16th, 2017 by Guest Blogger

If the new millennium has been anything, it’s been the “age of innovation”. Powered by the new tools of the internet, the pace of change for business and entrepreneurship of the past two decades has been unprecedented. And there is no sign of it slowing down yet. Founders and entrepreneurs who want to remain competitive…

How to Avoid the Pitfalls of Remote Companies!

Posted on June 9th, 2017 by Guest Blogger

One of the main ways that the internet has changed the art of running your own business is the opportunity to hire a remote based workforce. With widespread connectivity, multiple project management and team collaboration platforms, and seamless video conferencing tools, there is little reason to take on the overhead of an office if your…

Is Blogging Dead?

Posted on June 2nd, 2017 by Guest Blogger

For roughly a decade now, blogging has been one of the primary methods people have used to build an audience and craft a brand online. Blogging has gone from something people do in their free time after a day at  work to a full-time job that often spawns book deals, lifestyle brands, products, and more….

The Art of Experiential Marketing

Posted on May 26th, 2017 by Guest Blogger

Marketing used to be about selling products. If you had a pair of shoes to hawk, you’d place a magazine ad, or pay for a primetime TV commercial to highlight the shoes’ unique features. But that kind of advertising is officially outdated; in the internet era, everything is about experience. Study after study shows that…

Fitting Room of the Future

Posted on May 19th, 2017 by Guest Blogger

One of the sectors to be truly overhauled by the digital age is clothing retail. E-commerce is a big hit with shoppers, with the availability of services like Asos which make browsing, returns, and payment easy and seamless online. Furthermore, subscription services like Trunk Club have tapped into habitual shopping According to figures in the…

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