If you are a small brick and mortar business operating in a small community, you may not realize that you have the ability to market beyond the customary word-of-mouth or local phone book listing. Many small businesses rely on local promotions, the referrals, and coupons to keep business running day-to-day. Others may have branched out to social media and believe that Facebook or Twitter is enough to keep business booming. However, this is not the best way to market your business. There is much more that can be done to get your brand out in front of people, and you can do so in a very short time without spending a fortune. Building a website is the first and foremost. But! Before you think of a dozen reasons why you don’t want to build a website, let us explain a few reasons why you should.
Below are the top five excuses we often hear from small businesses on why they don’t want to create a website, along with the evidence that the perfect time to build a website is right now:
#1. Websites are too expensive.
If you have yet to own and operate your own website, it may seem like an expensive endeavor. However, owning a website is most likely cheaper than you think. Domains can be registered for less than $10 a year, and web hosting starts from as little as a few dollars a month. You can be the proud owner of a basic website for less than $100 per year.
#2. I don’t want to hire a team to design a website.
Great news! Easy-to-use applications such as our Website Builder allow you to design a website with no technical experience necessary. Odds are that if you have navigated to this blog post, you have the skills and tools you need to create a website complete with images and contact information. You can add menus, portfolios, blogs, and contact us pages with just a few clicks. Simply drag and drop the content you want to appear on your screen, preview your creation, and press ‘Publish’. It really is that easy. If you prefer, our WordPress hosting is great for creating fully functional, aesthetically pleasing websites with the WordPress platform.
#3. Websites take up too much time.
Now, don’t get us wrong. Some websites can take a lot of time to create and maintain, but as a general rule, they don’t have to. The magic of websites is that they can be as complex or as simple as you would like. For example, our new StarterSite comes free with every registered domain and helps you create a simple landing page in just 5 minutes. Yes, 5 minutes! However, if you are looking to build a multi-faceted website with multiple pages and functions, you can build that too!
#4. I don’t know anything about websites.
For those who are not technically inclined, building a website can seem like a daunting task. However, advancing technologies have created simple tools that help beginners create beautiful websites without pain or frustration. At Midphase, we have a team of technical experts available day and night to help you with your toughest questions. Also, our knowledge base features articles on everything from domains to email to help you learn as you go.
#5. My business is fine. I don’t need a website.
In today’s digital world, your business needs an online representation of your brand. There’s really no way to avoid the internet any longer. Whether your customers are looking for a price, address, or phone number, they will go to the internet to find it. Not only do you need a space on the web, but you also need professional email and security along with it. Nobody takes a company seriously when they see @gmail or @yahoo attached to an email address. Besides, why shouldn’t you take advantage of an ecommerce platform when possible? To keep customers’ information and your information safe, you will need a secure platform that people trust. Luckily, Midphase offers website, domain, email, and security at one low price. There’s no reason not to get started now!
Now that you know how easy and inexpensive it is to create your own website, you may be considering the idea. If so, good for you! It’s a great idea. By building your own website you can take advantage of many benefits you would otherwise miss out on.
By building your own website you can:
- Save money that would be spent on developers
- Quickly and easily make changes in the future
- Keep your website updated without additional help
- Create the version of your website you see in your mind
- Customize your website to your liking
However, there are also a few downsides to building your own website. For example, you will need to invest quite a lot of your own time, and building a website can be frustrating if you don’t have the right website builder. In this post, we have assembled a list of what you should look for before choosing a tool to build your website.
Website Builder Options
If you search the internet for “website builder” you will quickly find dozens of tools all claiming to be the best. How do you know which to choose? There are a few popular options to consider like WordPress or a WYSIWYG (What You See Is What You Get), which is a tool that lets you drag and drop website elements onto your page.
WordPress currently supports 75 million websites and there are thousands of helpful videos, articles, and tools to help you create the perfect website. The WordPress platform is often not thought of for website building due to the platform’s popularity as a blogging tool. However, WordPress can be used for just about any type of website from photograph portfolios to a fully equipped ecommerce website. WordPress is a very simple tool to use once you get the hang of it. However, there is a little bit of a learning curve. Luckily there are hundreds–if not thousands–of support resources available. So, make sure to gather resources and read up before you get started.
Join 25% of the websites in the world by creating a website with WordPress. The WordPress platform is different from Website Builder because it’s a Content Management System (CMS) rather than a web application. However, this does not mean less functionality. In fact, it is quite the opposite. WordPress can be used to build your website as well as manage all of the content you add to it in the coming years. This includes blogs, newsrooms, knowledge bases and even ecommerce shops.
An additional benefit of WordPress is the thousands of WordPress plugins available for use. If there is a feature or add-on you can think of, odds are that someone has used WordPress’s open-source code to build a plugin for you. Also included in your WordPress website is Midphase’s 24-hour support, professional email addresses, web hosting for your new website and automatic updates and website security. 75 million websites can’t be wrong by choosing WordPress, so this package very likely has everything you need to publish your new website.
Our Website Builder is a favorite among Midphase customers. This impressive tool has everything you need to get online. It will only cost you a minimal fee and a few hours of your time. Simply add Website Builder to your shopping cart to add the service to your account. Once checkout is complete, pick a template from the collection and start adding your website information.
Website Builder is the perfect tool for those who want to build their own website, but don’t want to spend a lot of time learning a new platform. It is especially great for people who don’t consider themselves to be very technical. Website Builder is a WYSIWYG tool that allows you to simply drag-and-drop the various website elements onto the page. There is even an ecommerce package that comes equipped with a shopping cart and payment portal.
Important Builder Elements
To be sure that you are choosing the best website builder tool, make sure that before confirming your purchase you see the following elements:
- It is hosted by a reliable company that offers 24-hour technical support.
- There is hosting, a website domain, and email account(s) included in the package.
- The specifications allow your website room to grow.
- A variety of website templates to choose from.
- A responsive WYSIWYG editor that allows you to customize your website.
- Plenty of resources on how to use the website builder tool.
Website Builder packages from Midphase also include a professional email address that matches your domain. Web hosting and 24-hour expert support create a complete package. If you decide to make changes to your website at a later date, simply access your website from desktop, mobile or tablet and make any updates you deem necessary. Website Builder is a stress-free way to create and manage a website. You will soon own a beautiful website without the stress of technical elements and security. You worry about designing your website and Midphase will handle the rest.
Once you’ve decided which tool to use, all that’s left is to start building! Make sure to follow the Midphase blog for more helpful tips on how to build and maintain your website, domain, and web hosting package. From marketing to technical issues, Midphase covers all the information you need to make your website a success.
In our efforts to be a customer-satisfying one-stop-shop, four years ago Midphase added Website Builder to our arsenal of tools created to help you get online easily and efficiently. We are excited to announce that not only will we continue this tradition, but we have expanded our Website Builder kit with new tools and features.
For those who love our drag-and-drop editor and pre-designed templates, you will go wild when you see what we have in store for you. Creating a website to pair up with your newly purchased domain name has never been so easy.
Website Builder V8
Having the ability to purchase a domain, lease web hosting, and design a website in the same place is very important to Midphase clients. This is why we are always looking for ways to expand our services and provide the best available design technologies. With each generation of Website Builder, processes become more streamlined and attributes are further enhanced for ultimate usage. However, we are excited to tell you that this particular version has some features that are really special…
Our previous version of Website Builder offered instant mobile optimization, which is pretty crucial for today’s website visitors. But this version offers this and so much more. Website Builder V8 contains 180+ stunning and responsive themes to get you on the screens of phones, tablets, laptops, and desktops in record speed. Did we mention that your search engine rankings will also see a boost once your site embraces optimization? Complying with mobile-first recommendations will help you get your website to the top.
While our interfaces have always been streamlined, the new Website Builder V8 goes one step further. It is now easier than ever to add photos, text, maps, and more to your website. Whether you are uploading a slideshow or ecommerce functionality, our interface will help you achieve your goal just the way you want. This means that your website will be focused and functional with none of the stress. A new pop-out sidebar lets you customize everything from colors to buttons while easily relocating elements around the page.
We are thrilled to announce the release of our new True Responsive editor, which functions on desktop, tablet, and mobile. It allows you to use Siri or Google Now to dictate copy straight to your website. No longer will you lose the great idea that comes to you when you don’t have a pen or time to stop and write it down. If you ever feel like your thoughts are faster than your fingers, then this feature is for you. Our True Responsive editor also allows the seasoned developers and designers to have complete control over CSS for fine-tuning. If fully customized websites are your thing, you are in the right place.
Time to get started!
We have covered just a few of the exciting new features included in Website Builder V8. For example, Midphase has introduced SSL Support*, an important part of any website that deals with sensitive information. Once you have had a chance to explore further, you will notice our other new additions, all of which are necessary to foster a fun, frustration-free website-building experience. You will have a complete website on the web so quickly that you’ll want to try again. Or at least continue playing with the one you’ve got…
Take a look at the exciting new features today. You won’t know how amazing it is until you try it.
*Note: SSL Support is only included within Business, Business Unlimited, and Ecommerce packages. To talk to someone about an upgrade please visit Midphase.com today.
This article was brought to you by Midphase, for shared hosting, cloud servers and 24/7 support visit our site here www.midphase.com