2015 In Review: The Midphase Blog

To recap 2015, we are visiting some of our most popular posts of the year.
Goodbye 2015, hello 2016! As the year comes to a close we reflect on the year’s accomplishments and changes. To welcome in the new year we have collected Midphase’s most popular posts from 2015 according to our readers. Take a look at the high points of our year, and at the new products and services that we now offer that weren’t yet available in 2014.
The Midphase Blog covers the basics of web hosting through to the intricacies of branding, domains and search engine optimization. Our blog provides answers to the questions our clients are asking. Here are the topics our readers found to be most helpful over the last year:
Why Do You Need Web Hosting?
Cut through the technical jargon of the web to discover the real ways that web hosting could boost your business. By exploring the different web hosting options available to both businesses and individuals you can educate yourself and discover first hand what kind of investment you need for your next project. Dedicated, shared or cloud – Midphase has the perfect web hosting package for you, and we explain the differences between each kind in our post.
The Web Is Going .green
Environmental concerns are becoming a major focus for the American public, and that means your business should be showing its green allegiance. Show your customers that the environment is important to you with a .green web address, showcasing your plans and projects aimed at protecting the Earth. The .green domain originated in Northern California with hopes of recruiting the help of the World Wide Web to help protect our planet for  generations to come. Read this post to learn more about the .green project.  
Should You Rebrand Your Business?
Rebranding is a big step and should not be taken lightly. How do you know if rebranding your business is a good choice? Take a look at major rebranding attempts made by large corporations to discover what works and what doesn’t. Our easy questionnaire helps businesses identify what parts of a brand are working and what parts may need a little bit of a facelift.
Say Yes To gTLDs!
The .com web address ending has been the king of domains for most of the internet’s duration, but all of that is now changing. New gTLDs are paving the way for alternative web address endings to take over. Why pay more for a long and complicated .com domain when businesses can express your brand identity with an industry specific domain? Learn more about the gTLD program and how it can benefit you.    
Boost Your Business With Visual Content
Lights, camera, action! It is commonly known that written content can boost your site’s performance, but what about visual content? Studies have shown that images, videos and infographics can increase traffic and conversion rates. All that’s left is for you to select the right visual content for your site, and Midphase can help. Take some tips from us to get your website to the top of the search results.
What You Need To Know Before Registering A Domain Name
First time domain purchasing can be intimidating, what with all the different alternatives to choose from. Don’t let the infinite choices intimidate you; consult this helpful guide to find exactly what you need to know before making a decision. From .com to .online, Midphase is here to help you find the perfect fit for your project. We divulge all our tips of the trade to get you online in no time flat.  

Do you have a favorite post from 2015? Let us know on Twitter @Midphase