Archive for the “Ecommerce” Category

Ten Tips for Boosting Ecommerce Conversion Rates

Posted on September 19th, 2017 by Neil Cumins

There’s always more that can be done to improve ecommerce conversion rates. Online audiences are constantly expanding and maturing, while ecommerce systems become more sophisticated with every passing year. Yet less than one in ten American retail dollars is spent online. That’s remarkably low given our reliance on (and familiarity with) the internet. There are…

Ten Tips for Increasing Website Conversions

Posted on September 5th, 2017 by Neil Cumins

A great deal is made about the importance of driving traffic to your website. From advertising to SEO, many companies focus their efforts on getting people to their homepage. Having invested heavily in traffic generation, these firms then forget to focus on maximizing conversion rates – the primary function of most ecommerce websites. There will…

Should You Accept Bitcoin Payments?

Posted on August 1st, 2017 by Neil Cumins

Bitcoin is the world’s first global digital currency, specifically designed for online transactions. We outline the arguments for and against accepting this unique payment method: PROS     There are no fees. Unlike credit cards, there are no transaction fees incurred, which can make online purchases seem more affordable and tempting to consumers.     It’s global. Customers on…

Jargon Busting Investment Dictionary

Posted on July 28th, 2017 by Guest Blogger

One of the strange quirks of the Silicon Valley boom is the effect it has had on our everyday lexicon. A slew of vocabulary words or phrases that didn’t exist ten years ago outside a very niche business world—startup, bootstrap, sharing economy—are now familiar to anyone who reads a magazine or front page of a…

Lessons to Learn from Failed Internet Startups

Posted on July 18th, 2017 by Neil Cumins

The internet has only been an established part of our lives since the late 1990s, yet it’s already claimed innumerable corporate failures. The demise of high-profile brands like Webvan, Overto and eToys is often attributed to a recurring handful of reasons. As a result, the back stories of these failed creations can help today’s online…

Maximizing Ecommerce Sales

Posted on July 11th, 2017 by Neil Cumins

It’s a sad fact that two thirds of online shopping carts end up abandoned. From unreliable ecommerce functionality and stealth charges to poor database management and inept customer service, there are numerous reasons why a customer might not complete a transaction. While it’s impossible to eliminate some basket abandonments (like a change of heart or…

Strategies for Retaining Your Online Customers

Posted on June 27th, 2017 by Neil Cumins

What every online business owner should know… It takes a great deal of effort to attract customers to your website. Effective search engine optimization can achieve a superior position in ranking results, while skilled advertising promotes your brand to new audiences. Everything from business cards to company vehicles should display a company’s website address while…

Ten Golden Rules for Ecommerce Sites

Posted on June 20th, 2017 by Neil Cumins

Ecommerce sites are geared towards maximizing sales. Every design feature, navigation branch and piece of text should drive people towards the checkout portal. However, there’s much more to consider besides a streamlined sales process. From reliability and rapid download speeds to helpful product descriptions and dependable hosting, we consider below ten golden rules underpinning any…

Is Dropshipping a Viable Business Model?

Posted on June 6th, 2017 by Neil Cumins

The internet provides a virtual shop window for any retailer or supplier. It removes the need for real-world premises, and it can greatly reduce the cost of setting up a business. However, there are still significant costs incurred in building up a comprehensive stock portfolio – from acquiring and storing the items to distributing them…

PayPal vs Stripe: Which one Should Your Business Use?

Posted on May 30th, 2017 by Neil Cumins

Ecommerce is big business nowadays. It’s been estimated that $1.91 trillion was spent globally last year, and over half the world’s internet users now buy online. Yet Census.gov figures suggest only eight per cent of American retail sales last year were made through websites. While some companies deliberately focus on driving consumers into outlets and…

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