Archive for the “Ecommerce” Category

Summer Slump? Not This Year!

Posted on June 20th, 2018 by Kelly Kirkham

Summer solstice typically means that online sales slow to a crawl. However, that doesn’t have to be your reality this year! Instead, use that extra daylight to make the most of your ecommerce business. Follow the ten tips below to boost sales and keep website traffic vibrant. While it may be hot outside, you may…

Tips For Building A Successful Online Store

Posted on April 10th, 2018 by Neil Cumins

In the final quarter of 2017, $119 billion was spent in ecommerce stores across the States. And although that’s only 9% of total retail sales over the same period, online shopping is clearly here to stay. Crowded Marketplace Unfortunately, so are your competitors. They have a head start over you, with established customer bases and…

Early Success Of Forest Proves That Startups Will Find Their Best Clients From Other Startups

Posted on January 30th, 2018 by Guest Blogger

We are living in the age of the startup. Disruption abounds, with industries as varied as television, automotive, and even grocery stores all feeling the pressure of this new era: advance or vanish. The stress of managing a startup is far from negligible. Juggling the metric ton of responsibilities transcends a number of different levels:…

Ecommerce Tools You Should (And Shouldn’t) Use

Posted on January 26th, 2018 by Neil Cumins

Ecommerce accounted for less than 10% of retail sales in America last year. That’s a shockingly low figure, especially considering most consumers express a preference for shopping online rather than in-store. Almost everyone has easy access to the internet, yet too few of us feel confident about clicking Buy Now. And despite numerous predictions about…

Ten Tips for Boosting Ecommerce Conversion Rates

Posted on September 19th, 2017 by Neil Cumins

There’s always more that can be done to improve ecommerce conversion rates. Online audiences are constantly expanding and maturing, while ecommerce systems become more sophisticated with every passing year. Yet less than one in ten American retail dollars is spent online. That’s remarkably low given our reliance on (and familiarity with) the internet. There are…

Ten Tips for Increasing Website Conversions

Posted on September 5th, 2017 by Neil Cumins

A great deal is made about the importance of driving traffic to your website. From advertising to SEO, many companies focus their efforts on getting people to their homepage. Having invested heavily in traffic generation, these firms then forget to focus on maximizing conversion rates – the primary function of most ecommerce websites. There will…

Should You Accept Bitcoin Payments?

Posted on August 1st, 2017 by Neil Cumins

Bitcoin is the world’s first global digital currency, specifically designed for online transactions. We outline the arguments for and against accepting this unique payment method: PROS     There are no fees. Unlike credit cards, there are no transaction fees incurred, which can make online purchases seem more affordable and tempting to consumers.     It’s global. Customers on…

Jargon Busting Investment Dictionary

Posted on July 28th, 2017 by Guest Blogger

One of the strange quirks of the Silicon Valley boom is the effect it has had on our everyday lexicon. A slew of vocabulary words or phrases that didn’t exist ten years ago outside a very niche business world—startup, bootstrap, sharing economy—are now familiar to anyone who reads a magazine or front page of a…

Lessons to Learn from Failed Internet Startups

Posted on July 18th, 2017 by Neil Cumins

The internet has only been an established part of our lives since the late 1990s, yet it’s already claimed innumerable corporate failures. The demise of high-profile brands like Webvan, Overto and eToys is often attributed to a recurring handful of reasons. As a result, the back stories of these failed creations can help today’s online…

Maximizing Ecommerce Sales

Posted on July 11th, 2017 by Neil Cumins

It’s a sad fact that two thirds of online shopping carts end up abandoned. From unreliable ecommerce functionality and stealth charges to poor database management and inept customer service, there are numerous reasons why a customer might not complete a transaction. While it’s impossible to eliminate some basket abandonments (like a change of heart or…

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