5 Tips To Make Your New Website A Success
Getting your business up and running online is a must-have for a successful start. Here are 5 tips to help you on your way.
In the 21st century, a business isn’t complete without a functioning website to connect you directly to your customers. Even if you aren’t conducting business over the web you still need a reputable site for prospective clients to browse. The operative norm for investigating is no longer asking a friend, unless your friend is Google.
In most situations a Google search will give customers the necessary information to make a choice when researching a product or service. If your company doesn’t appear when customers look for the products and services you are providing, you can assume that they won’t investigate your brand any further, or even find you.
A web presence can help you create a brand that represents trust and availability for your customers, allowing you to manage your own reputation and provide instant support for your business.
Below are 5 must-haves to help you get started online to provide superior service, a stellar reputation and instant connection with your clients:
- A great domain name with corresponding email addresses
Nothing negates a successful business reputation like abcdefg1234.com and an email address that ends in yahoo.com or gmail.com. To appear as an established business you must offer a short, easy to remember website with matching email addresses as a contact option.
If you are having a hard time finding the perfect .com, consider registering a gTLD, or generic top level domain. The new web address ending options allow businesses and individuals to stray from the over-registered .com, .org, or .net. With over 700 options to choose from, you are bound to find the perfect web address for your business. Find the perfect domain name for your business here.
- An attractive and functioning website
How your website looks is almost as important as how it performs. Simple, inviting and crystal clear are all characteristics of a great website. If you would like to see a list of characteristics that aren’t part of a great website visit The World’s Worst Website Ever. They offer a list over 60 ‘don’ts’ to help you on your way to website success.
When you build your website, make sure that the path towards the final destination, or call to action, is very clear. By including very few distracting options you can ensure that your website visitor’s journey ends with a desirable outcome such as signing up for a newsletter or purchasing your product. Including too many options will confuse visitors and end unfavorably.
- A fully optimized site
For a website to keep pace with Google and other search engines it must be fully optimized for your mobile site visitors. Failure to do so can drop your search engine rankings while discouraging site visitors from spending any time viewing your website. More and more webizens are choosing a tablet or smartphone to surf the web, and if they come across a website that doesn’t accommodate their screen it is almost guaranteed that they will quickly turn to a website that can.
- Speedy site delivery
The average website visitor will click away if a website hasn’t loaded within three seconds. This gives the average website owner just three seconds to make a great first impression. There are many tricks of the trade that can help your website load efficiently, but without a webhost that makes speed a priority you can only do so much.
By partnering with a reliable webhost like Midphase your site visitors will enjoy our top-of-the-range hardware and amazing infrastructure. You and your customers can enjoy quick load times and less downtime while we work behind the scenes to make sure that your website is always at top notch performance.
- A practical e-commerce strategy
Just because you can sell products and services online doesn’t always mean that you should. By creating a realistic e-commerce strategy you can take a path that best suits your specific industry. If you aren’t quite sure which e-commerce road is best, take some time to fully research the market and discover what is working for other businesses in your field.
You will want to have your e-commerce strategy in mind from the beginning, because this part of your site will need specifications before you get started. You will also want to research different security tactics to make sure that your clients feel secure while using your site. We recommend an SSL certificate and a partnership with SiteLock to meet all of your security needs.
To get started with a web host that makes getting online a snap visit Midphase.com