How to get your business online faster with the Midphase Website Builder

Say you run a small business, a cafe, a consultancy, a side project you want to take seriously, and you’ve been meaning to sort out your website for months. The reason it keeps slipping is almost always the same: starting from nothing is hard. We’ve spent recent months rebuilding the Website Builder and Online Store around exactly that problem. Here’s how it works now, from first click to first sale.

Step 1: Start with a site, not a blank screen

The builder no longer starts you from nothing. Answer a handful of questions about what you do, and it assembles a working first draft for you, with pages, structure and starter content already in place. You begin by editing a real site instead of building one from scratch, which is the part that used to stop people before they started.

Prefer to set up on your phone? The mobile flow has been rebuilt to feel quick and familiar, closer to creating a social profile than configuring software.

Step 2: Make it yours

Once the bones are there, you can shape how it looks.

Precision Layout lets you position elements freely. Nudge, layer and resize anything on the page instead of being boxed into a fixed grid.

A refreshed set of fonts, ready-made pairings and color palettes lets you change the entire look in a few clicks and keep it consistent from page to page.

And if you build a section you like, save it and reuse it elsewhere, or duplicate any part of a page in a single click. Small things on their own, but they add up fast once you are building more than a couple of pages.

Step 3: Open your store

If you’re selling, a few changes make the setup smoother.

You can drop in a sample product during setup and preview how your store pages will look before committing any real inventory.

Writing product copy is usually the slow part, so the builder can now generate a description straight from a product photo. Upload an image and you get usable copy to edit, rather than an empty field to fill.

Checkout now runs on Stripe Elements, which opens up more payment methods and a cleaner paying experience for your customers.

Step 4: Get found

A store only works if people can find it. You can now set the SEO details on each product page individually, so a product page can earn its own place in search rather than relying on your homepage to carry everything.

Ready when you are

Everything here is live in your account today. The quickest way to see the difference is to start a new site and watch the first draft build itself, then make it your own. Log in and get started.