The Rise Of Podcasting [Infographic]

If you are one of the 17% of Americans who actively listens to podcasts then you know what the fuss it about. If not, read more to find out…
Podcasting has become the new free market of expression. There are no rules or regulations concerning what can be recorded and released to the masses. With over 60,000 podcast series on iTunes, it’s easy to see how this new-ish form of media has taken over the airways.
What is a podcast?
If you ask Google, a podcast is “a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically”. However, in layman’s terms it is the platform used to listen to any topic and any time.
This powerful medium is taking the world by storm. Whether you are into true crime like NPR’s podcast hit Serial, or maybe something a little more spooky like Aaron Mahnke’s Lore, there is something for everyone. Podcasting isn’t just for entertainment either. Businesses and educators have taken podcasting as their own to create a multitude of genres from small business tips to financial strategy.

Read this article to learn more about how a podcast could help your small business.

There really is no limit to the success a podcast can have. For example, a few years ago podcasts were completely unknown, and since 2003 podcasts have evolved to become a major marketing tool.
See the infographic below to learn more about the journey of the podcast.
From 2003 to 2016: The Astounding Growth of Podcasting [Infographic]
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