Posted on October 20th, 2017 by Neil Cumins
Effective keyword use is an art, not a science. Below we have listed Midphase’s recommendations for optimizing your site’s SEO, and ensuring customers can find you online, through a combination of diligent research and ongoing site management… Investigate your market. Use Wikipedia, Reddit and Twitter to create a list of industry-specific words and related terms…
Posted on August 18th, 2017 by Neil Cumins
The precise composition of search engine algorithms is a closely guarded secret, but most industry observers agree on the importance of links to websites. Inbound links provide the web crawlers powering Google and Bing’s all-conquering search engines with compelling evidence of a site’s value. After all, websites normally only direct traffic elsewhere if these destination…
Posted on May 2nd, 2017 by Neil Cumins
Type “mobile SEO website” into Google, and almost six million results will be returned. That’s indicative of how significant not just search engine optimization has become in recent years, but mobile-specific SEO. Achieving the coveted first-page results position is the dream of every marketing manager and web developer, despite the enduring mystery surrounding the algorithms…
Posted on March 28th, 2017 by Yasmin El-Saie
When you enter a search term into Google or Bing, and individually ranked results appear within a second of pressing Return, it’s easy to forget the incredible amount of processing power and calculations that have gone into delivering these results. Modern websites are individually examined and ranked on factors ranging from loading times and compatibility…
Posted on February 28th, 2017 by Neil Cumins
If mobile SEO optimization isn’t already your top priority in 2017, it should be. With the majority of global web traffic now handled by mobile devices, and search engines being the default gatekeepers of online content, getting SEO right has never been so critical. Yet sites are still designed on desktop computers, often with little…
Posted on September 21st, 2016 by Madeleine Bruce
You’re starting your own business and your website is ready to go. You’ve invested in a professional-looking and well designed website; it has been optimized and has a fast loading time. Great. But now what? How do you get your website seen by Google? Here some top ways to get your business on Google: Get a…
Posted on July 6th, 2015 by Kelly Kirkham
Many new website owners are missing out on valuable business insight by not taking advantage of Google Analytics…
Posted on June 24th, 2015 by Kelly Kirkham
When typing away for your business blog, you should be linking out to relevant pages. Here are the basics you should know before adding links.
Posted on June 11th, 2015 by Kelly Kirkham
It can be hard to keep the search engines happy with their forever changing algorithms, so we’ve put together a ‘do’ and ‘don’t’ guide to SEO.
Posted on May 13th, 2015 by Kelly Kirkham
Google’s recent algorithm change has had many of us scratching our heads. Here are some answers to the questions we have been asked via our 24×7 tech support channels.