Archive for the “SEO” Category

13 Steps To Boost Your Website SEO With One Easy Tool: SEO Guru

Posted on March 9th, 2018 by Neil Cumins

To understand the importance of search engine optimization, you need to consider just two facts. First, click-through rates on the first results page of a Google or Bing search fall from 30% (position one) to less than 2% (position ten). Secondly, only one in twenty searches leads to the second page of results. It’s immediately…

What Do We Know About The Current Google Algorithm?

Posted on November 7th, 2017 by Neil Cumins

Search engines are notoriously hard to analyze or report on. There are implausible variations in market share statistics, and fierce disagreements about the merits of privacy-oriented engines like DuckDuckGo. Also, despite the claims made by digital marketing agencies, nobody outside Google and Microsoft fully knows how search engines order their results. There is even greater…

Ten Golden Rules For Effective Keyword Deployment

Posted on October 20th, 2017 by Neil Cumins

Effective keyword use is an art, not a science. Below we have listed Midphase’s recommendations for optimizing your site’s SEO, and ensuring customers can find you online, through a combination of diligent research and ongoing site management… Investigate your market. Use Wikipedia, Reddit and Twitter to create a list of industry-specific words and related terms…

How to Build Quality Website Links

Posted on August 18th, 2017 by Neil Cumins

The precise composition of search engine algorithms is a closely guarded secret, but most industry observers agree on the importance of links to websites. Inbound links provide the web crawlers powering Google and Bing’s all-conquering search engines with compelling evidence of a site’s value. After all, websites normally only direct traffic elsewhere if these destination…

How to Create a Mobile SEO Friendly Website

Posted on May 2nd, 2017 by Neil Cumins

Type “mobile SEO website” into Google, and almost six million results will be returned. That’s indicative of how significant not just search engine optimization has become in recent years, but mobile-specific SEO. Achieving the coveted first-page results position is the dream of every marketing manager and web developer, despite the enduring mystery surrounding the algorithms…

The Best SEO Tools to Start Ranking Your Website

Posted on March 28th, 2017 by Yasmin El-Saie

When you enter a search term into Google or Bing, and individually ranked results appear within a second of pressing Return, it’s easy to forget the incredible amount of processing power and calculations that have gone into delivering these results. Modern websites are individually examined and ranked on factors ranging from loading times and compatibility…

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Why Mobile SEO Will Be Your Top Priority in 2017

Posted on February 28th, 2017 by Neil Cumins

If mobile SEO optimization isn’t already your top priority in 2017, it should be. With the majority of global web traffic now handled by mobile devices, and search engines being the default gatekeepers of online content, getting SEO right has never been so critical. Yet sites are still designed on desktop computers, often with little…

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How To Ensure Your Website Is Google Visible

Posted on September 21st, 2016 by Madeleine Bruce

You’re starting your own business and your website is ready to go. You’ve invested in a professional-looking and well designed website; it has been optimized and has a fast loading time. Great. But now what? How do you get your website seen by Google? Here some top ways to get your business on Google: Get a…

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A Guide To Google Analytics

Posted on July 6th, 2015 by Kelly Kirkham

Many new website owners are missing out on valuable business insight by not taking advantage of Google Analytics…

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Link Building 101

Posted on June 24th, 2015 by Kelly Kirkham

When typing away for your business blog, you should be linking out to relevant pages. Here are the basics you should know before adding links.

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