Archive for the “SEO” Category

How To Add Meta Tags To Your Website

Posted on November 9th, 2018 by Kelly Kirkham

Meta tags are little snippets of information that live inside of your HTML code. They help search engines understand your content. When Google or Bing sends crawlers over a page, meta tags help them understand what the content of the page is about through the use of meta tags. Meta tags are typically used in…

How To Make Keywords Work For You

Posted on September 11th, 2018 by Kelly Kirkham

How do you know if you are using keywords effectively? Does your keyword strategy reinforce your brand? Keywords should not be chosen at random. Nor should keywords stray from the brand you are supporting. In this post, we cover why keywords are important to your brand, and how creating a keyword strategy can help boost…

Ten SEO Myths Exposed

Posted on September 7th, 2018 by Neil Cumins

Search engine optimization is a mysterious process. The task of achieving an optimal position within results listings might seem like a mystical quest, beset on all sides by hidden perils and evolving threats. However, many rumors surrounding optimization are based on folklore or misremembered advice. To separate fact and fiction with the aim of making…

The Ever-Changing Face Of SEO

Posted on May 30th, 2018 by Neil Cumins

Despite periodic claims that search engine optimization is a dead art, SEO provides the foundations that underpin website rankings. The ever-changing nature of this digital marketing strand has left industry beginners and SEO gurus alike struggling to keep pace with changes made by Google and Bing. Their web-crawling algorithms are believed to measure hundreds of…

Important Differences Between Google And Bing

Posted on May 25th, 2018 by Neil Cumins

Twenty years ago there were dozens of search engines serving up curated results. However, when Google launched in 1998, its focus on relevance left rivals like Lycos and AltaVista far behind. Despite a series of mergers and acquisitions, other search engines failed to replicate the efficiency of Google’s web crawlers or the effectiveness of its…

Search Engine Myths And Legends

Posted on May 22nd, 2018 by Neil Cumins

Like many elements of the internet, search engine optimization has experienced growing pains. As Google and Bing refined their algorithms for scanning and ranking websites, the fledgling process of optimizing a website’s appeal evolved into a mature industry worth billions of dollars. And along the way, knowing how to SEO has become a marketable skill….

Do You Need To Hire A Search Engine Optimization Company?

Posted on May 15th, 2018 by Neil Cumins

It’s no coincidence that search engine optimization companies are easy to find through Google and Bing. These firms have flourished as small businesses, and entrepreneurs seek shortcuts to propel their websites towards the top of ranking results. With an encyclopedic knowledge of trends and terminology, these self-styled SEO gurus are an obvious choice for the…

5 Easy Ways To Improve Search Engine Optimization

Posted on May 8th, 2018 by Neil Cumins

While it may often seem strange and unintuitive to industry newcomers, SEO is actually relatively straightforward. Despite constant revisions to the search engine algorithms used to rank websites, optimizing a site can still be achieved with quick and easy changes that often follow principles of common-sense. These five tips should enable any website to improve…

13 Steps To Boost Your Website SEO With One Easy Tool: SEO Guru

Posted on March 9th, 2018 by Neil Cumins

To understand the importance of search engine optimization, you need to consider just two facts. First, click-through rates on the first results page of a Google or Bing search fall from 30% (position one) to less than 2% (position ten). Secondly, only one in twenty searches leads to the second page of results. It’s immediately…

What Do We Know About The Current Google Algorithm?

Posted on November 7th, 2017 by Neil Cumins

Search engines are notoriously hard to analyze or report on. There are implausible variations in market share statistics, and fierce disagreements about the merits of privacy-oriented engines like DuckDuckGo. Also, despite the claims made by digital marketing agencies, nobody outside Google and Microsoft fully knows how search engines order their results. There is even greater…

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