Archive for the “Uncategorized” Category

Social Media Sites That Didn’t Make The Cut

Posted on December 8th, 2016 by Madeleine Bruce

To paraphrase the 19th century French writer Stendhal, the time we waste on social media can never be regained. And that’s fine if you enjoy reading about the minutiae of people’s lives. However, if social media accounts have been created to promote a company and develop new custom, hours spent creating content can’t be dedicated…

Have Ebooks Had Their Day?

Posted on December 6th, 2016 by Madeleine Bruce

As the internet became an essential component of our daily lives, and written content began transitioning from paper to screen, there were apocalyptic predictions of print’s impending demise. While newspapers retreated behind paywalls and magazines began dropping print editions to concentrate on web content, publishing houses started championing ebooks as the digital alternative to those…

How Google Changed The World, One Innovation At A Time

Posted on December 2nd, 2016 by Madeleine Bruce

Everybody knows tech giant Google, and these days we rarely speak of search engines as such, as we have adopted the term to “Google” something. That’s how massive their presence is in our online world. Not only is Google the king of search engines, the company has created some breathtaking innovations: Solar Sinter: a 3D…

What’s In A Brand Name?

Posted on December 1st, 2016 by Neil Cumins

It’s hard to overstate the significance of choosing a good name for a new business. Not only does a brand name provide the most obvious representation of a fledgling enterprise, it’s also loaded with perceptions and inferences. A bold, confident name will speak volumes about the company behind the title, while a memorable brand can…

How 5G Will Change The Web

Posted on November 24th, 2016 by Neil Cumins

As research continues into possible standards and specifications for the 5G cellular network, it’s worth taking a moment to consider how its predecessors have changed our lives, and whether 5G will have a similarly dramatic effect on internet usage… Fifteen years ago, the unveiling of 3G networks heralded the arrival of mobile internet access. Although…

Closing The Cyberskills Gap

Posted on November 22nd, 2016 by Madeleine Bruce

It is commonly agreed that cybersecurity is a huge issue that companies and governments need to treat as a priority, but finding people who have the knowledge to do so is proving to be a challenge. Policy and decision makers in the field of cybersecurity point to an enduring problem: a skills gap. This is…

Taking A Closer Look At Facebook Marketplace

Posted on November 17th, 2016 by Madeleine Bruce

Buying and selling things to strangers on the internet has become so commonplace in the digital economy that it’s hard to imagine the times we depended on printed classifieds in local publications to get rid of things we no longer needed, or to buy secondhand items we wanted. Before the internet, most of the time…

Are Your Memories Safe In The Cloud?

Posted on November 8th, 2016 by Madeleine Bruce

Simply uploading your photos to a social network doesn’t guarantee their safety. Now that the majority of photos we take are in a digital format, it’s easy to get the sense that as long as they exist on a social network somewhere, we can assume they will be there forever. Physically printing photos has become…

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5 Ways To Recognize Unhappy Customers

Posted on October 18th, 2016 by Madeleine Bruce

Keeping on top of how your customers are responding to your business is essential. We’ve all heard the saying: the customer is always right. We also all know that that’s not always true, but in business your customers must come first, and their every complaint must be addressed, managed and resolved in a timely fashion…

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Archiving The Web: What Happens To Websites When They Die?

Posted on October 13th, 2016 by Madeleine Bruce

Where do websites go when they’re no longer in use? The modern internet is defined both by its ephemerality and its permanence. We seek instant gratification, and we consider any news posted over a day ago to be irrelevant. But at the same time, we expect every URL, blog post, article, and meme in the…

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Stop blending in with the rest of the crowd and start leaving your mark on the web