Archive for the “Social Media” Category

Follow These Ecommerce Influencers

Posted on February 26th, 2019 by Kelly Kirkham

While social influencers have recently gotten something of a bad rap, keeping up with major industry influencers is still a big part of digital marketing and ecommerce. If you own an online retail business, you know that the landscape is constantly changing,  as trends, software, and users fluctuate every day. It’s important to know what…

Making Twitter Work For Your Business

Posted on November 6th, 2018 by Neil Cumins

It’s fair to say that Twitter hasn’t enjoyed a comfortable 2018. Ongoing associations with trolls and fake accounts have further damaged its reputation, while younger audiences are drifting away towards encrypted communications platforms like Snapchat. However, there are still compelling arguments for using Twitter for business, providing it’s done correctly… Up your service game An…

Should You Use Instagram To Market Your Business?

Posted on October 2nd, 2018 by Kelly Kirkham

Entrepreneurs or small business owners often wonder whether or not their time will be well spent investing in an Instagram following. If you are feeling this way, know that you are not alone. Knowing where to invest your time and money for marketing purposes can be tough. In this article, we will cover the pros and…

How To Deal With Fraudulent Online Reviews

Posted on September 14th, 2018 by Neil Cumins

Fake reviews can affect everyone. Whether you’re an online entrepreneur looking to launch an ecommerce business, or a consumer searching for a nice restaurant, deceptive and deceitful appraisals muddy the waters. And although fraudulent comments have been around since time immemorial, the internet amplifies them in real time to a global audience. Spotting false reviews…

Tools For Managing Social Media Content

Posted on August 17th, 2018 by Neil Cumins

Social media platforms represent a crucial promotional route for any business, but these ‘free’ services still come at a cost. Specifically, they demand significant time investment, with the creation and management of original content to promote a brand and its products or services. While no automation tool is currently capable of generating engaging and well-written…

How To Use Social Media To Find Your Target Audience

Posted on April 24th, 2018 by Neil Cumins

Your customers are out there, ready for the taking. Not only that, they may well be crying out for your products and services at this very moment. And yet, if you’re not promoting yourself in the right places, they’re unlikely to know what you can offer. The internet is a daunting place, and it’s very…

Political Silence: Social Media And News Guidelines

Posted on November 17th, 2017 by Kelly Kirkham

It wasn’t all that long ago that the news world and the social media world were separate entities. While the articles that journalists wrote were typically shared all over social media, the actual news they broke—from inside scoops, to on-the-record interviews, to investigations—appeared in newspapers and on publishers’ websites before they appeared in newsfeeds and…

Twitter Doubles Down

Posted on October 17th, 2017 by Kelly Kirkham

Shakespeare once said that “brevity is the soul of wit”, and in the case of Twitter that’s certainly true. Indeed, during its ten year existence, one of the most defining things about Twitter has been the character limit it imposes on its posts. Far from causing people to be sloppy or use too many abbreviations,…

Ten Years of the Hashtag

Posted on September 15th, 2017 by Kelly Kirkham

The hashtag is such a mainstay of internet culture these days, it’s hard to remember there was a time when it didn’t exist. Indeed, when Twitter was launched  in 2006, its founders and developers had not yet devised an easy and seamless way to “group” conversations together under one topic. It wasn’t until a year…

Living in an Attention Economy

Posted on August 15th, 2017 by Kelly Kirkham

When you look at the amount of time the average technology user spends using products or services created by Google, Facebook and Apple, the volume is striking. While we think of the technological world and the internet as a diverse and dynamic industry, the truth of the matter is that these three companies dominate an…

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