Archive for the “Social Media” Category

Twitter Doubles Down

Posted on October 17th, 2017 by Guest Blogger

Shakespeare once said that “brevity is the soul of wit”, and in the case of Twitter that’s certainly true. Indeed, during its ten year existence, one of the most defining things about Twitter has been the character limit it imposes on its posts. Far from causing people to be sloppy or use too many abbreviations,…

Ten Years of the Hashtag

Posted on September 15th, 2017 by Guest Blogger

The hashtag is such a mainstay of internet culture these days, it’s hard to remember there was a time when it didn’t exist. Indeed, when Twitter was launched  in 2006, its founders and developers had not yet devised an easy and seamless way to “group” conversations together under one topic. It wasn’t until a year…

Living in an Attention Economy

Posted on August 15th, 2017 by Guest Blogger

When you look at the amount of time the average technology user spends using products or services created by Google, Facebook and Apple, the volume is striking. While we think of the technological world and the internet as a diverse and dynamic industry, the truth of the matter is that these three companies dominate an…

Snapchatification: How Long Will it Last?

Posted on April 21st, 2017 by Guest Blogger

The “Snapchatification” of just about every social media network has reached almost comical levels. Instagram, Facebook, and WhatsApp have all implemented a version of “stories”, leaving many to wonder how Snapchat will fare now that its unique selling point is not so unique. While everyone else is busy copying Snapchat, the original ephemeral social network…

The Dos and Don’ts of Social Media Management

Posted on April 18th, 2017 by Neil Cumins

If you thought social media marketing was easy, think again. This multi-billion dollar industry remains one of the fastest-moving and challenging aspects of corporate self-promotion. While we’re all comfortable uploading photos to personal pages or swapping memes with friends, using a business account to handle customer complaints or advertise forthcoming products requires a detailed understanding…

Will the IG Pod Outsmart the Instagram Algorithm?

Posted on April 7th, 2017 by Guest Blogger

Last year, the photo-sharing network Instagram made a game-changing alteration to the way that users interact with their feeds. Instead of showing every photo chronologically as it is posted, the network adjusted to an algorithmic format, wherein users see photos that the network says are “ordered to show the moments we believe you will care…

Do You Control Your Own Narrative?

Posted on March 10th, 2017 by Guest Blogger

The social media era teaches many lessons which we fail to learn at our own peril. One of the most vexing of these is about controlling our own narratives as companies or brands—or, more specifically, how we don’t control them as much as we think. Once upon a time, a company CEO or head could…

Nine Social Media Trends to Look Out For in 2017

Posted on March 7th, 2017 by Neil Cumins

Social media is constantly evolving as audiences become increasingly accustomed to building networks and sharing content. The companies already involved in this ever-changing digital world are constantly striving to keep up with user trends, while many new businesses wouldn’t survive without the communication and marketing opportunities presented by the likes of Instagram, Twitter, WhatsApp and…

Facebook Live: The Magic of Real Time

Posted on January 12th, 2017 by Guest Blogger

Are you ready to join the real-time broadcasting wave of 2017 and share in real time? Facebook rolls out new features on its network so often that it can be understandably difficult to determine which ones are flashes in the pan, and which are worth paying attention to. But when it comes to Facebook Live…

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