When you look at the amount of time the average technology user spends using products or services created by Google, Facebook and Apple, the volume is striking. While we think of the technological world and the internet as a diverse and dynamic industry, the truth of the matter is that these three companies dominate an…

The “Snapchatification” of just about every social media network has reached almost comical levels. Instagram, Facebook, and WhatsApp have all implemented a version of “stories”, leaving many to wonder how Snapchat will fare now that its unique selling point is not so unique. While everyone else is busy copying Snapchat, the original ephemeral social network…

If you thought social media marketing was easy, think again. This multi-billion dollar industry remains one of the fastest-moving and challenging aspects of corporate self-promotion. While we’re all comfortable uploading photos to personal pages or swapping memes with friends, using a business account to handle customer complaints or advertise forthcoming products requires a detailed understanding…

Last year, the photo-sharing network Instagram made a game-changing alteration to the way that users interact with their feeds. Instead of showing every photo chronologically as it is posted, the network adjusted to an algorithmic format, wherein users see photos that the network says are “ordered to show the moments we believe you will care…

The social media era teaches many lessons which we fail to learn at our own peril. One of the most vexing of these is about controlling our own narratives as companies or brands—or, more specifically, how we don’t control them as much as we think. Once upon a time, a company CEO or head could…

Social media is constantly evolving as audiences become increasingly accustomed to building networks and sharing content. The companies already involved in this ever-changing digital world are constantly striving to keep up with user trends, while many new businesses wouldn’t survive without the communication and marketing opportunities presented by the likes of Instagram, Twitter, WhatsApp and…

Are you ready to join the real-time broadcasting wave of 2017 and share in real time? Facebook rolls out new features on its network so often that it can be understandably difficult to determine which ones are flashes in the pan, and which are worth paying attention to. But when it comes to Facebook Live…

In today’s business climate it has never been more important to be ‘down with the kids’!

Nobody likes to be bullied. This is precisely why Tinder used the Twitter platform to respond to negative press. Should businesses see this as good practice or something to avoid?

Remember Facebook Notes? Probably not, but it’s back, new, improved and ready to take – well – notes.