The social media era teaches many lessons which we fail to learn at our own peril. One of the most vexing of these is about controlling our own narratives as companies or brands—or, more specifically, how we don’t control them as much as we think. Once upon a time, a company CEO or head could…
Social media is constantly evolving as audiences become increasingly accustomed to building networks and sharing content. The companies already involved in this ever-changing digital world are constantly striving to keep up with user trends, while many new businesses wouldn’t survive without the communication and marketing opportunities presented by the likes of Instagram, Twitter, WhatsApp and…
Are you ready to join the real-time broadcasting wave of 2017 and share in real time? Facebook rolls out new features on its network so often that it can be understandably difficult to determine which ones are flashes in the pan, and which are worth paying attention to. But when it comes to Facebook Live…
In today’s business climate it has never been more important to be ‘down with the kids’!
Nobody likes to be bullied. This is precisely why Tinder used the Twitter platform to respond to negative press. Should businesses see this as good practice or something to avoid?
Remember Facebook Notes? Probably not, but it’s back, new, improved and ready to take – well – notes.
We’ve all taken a minute to see what cartoon character we could be or what we might have done in our past lives, but did you know a Facebook quiz can boost your conversion rates too?
Twitter’s new analysis tool could help you easily engage with customers through targeted tweets.
LinkedIn just met the 1 million publisher milestone, but what does that mean for you and your small business?
Photos, hashtags, links and videos are great ways to increase Twitter engagement – and you may even want to throw in a couple of screenshots!