Expert insights: an interview with Sara Rego, Marketing Director at UK2Group. This article first appeared on the UK2 Blog. Marketing is an essential part of business in both the online and offline worlds. Reaching customers – and engaging with them – has become increasingly challenging for brands as we continue through the digital age, and…

So you’ve got a killer website for your business, but you don’t know how to spread the good word? Never fear, Midphase is here! Read on to learn about three digital marketing basics to get your website out into the great virtual wide open: PPC PPC stands for pay per click. This is a type…

In today’s business climate it has never been more important to be ‘down with the kids’!

We know that written content can make or break a website, but have you ever considered the importance of visual content within your site?

To be a strong competitor in today’s market it really does pay to know your brand inside out. Constructing your brand DNA will help you achieve consistency in all areas of your business.

It takes 13 milliseconds for the human brain to process an image, according to studies from MIT. Here is how to use that to your advantage in your marketing strategy.

Tweets, posts and status updates are all great marketing tools for your business, but you should never underestimate the power of a good business blog. Here are some quick and easy steps to make the most of your blogging experience.

We all know that half of the fun of the Super Bowl is the commercials. Newcastle Brown Ale takes this idea to a whole new level with their ‘Crowdsourced’ Regional Super Bowl spot: Band Of Brands.

What can we learn from #AlexFromTarget?

How to get to grips with the newest big thing in marketing…