Marketing used to be about selling products. If you had a pair of shoes to hawk, you’d place a magazine ad, or pay for a primetime TV commercial to highlight the shoes’ unique features. But that kind of advertising is officially outdated; in the internet era, everything is about experience. Study after study shows that…

Knowing how to engage new customers is a crucial factor when ensuring the success of any online business. Most markets already contain a variety of established internet-based brands, and consumers have increasingly high expectations of online transactions as the internet becomes the primary method of sourcing products and services. Few companies can afford to rely…

It’s remarkable how heavily humans are influenced by color. Certain shades and tones can affect everything from our blood pressure and appetite to our emotional responses and buying intentions. And this subconscious reaction to color continues online, which is why color psychology is such a crucial part of designing or revising a website. Even though…

Earlier this month, Facebook announced that its WhatsApp messaging service was trialing a new system whereby companies could communicate directly with private users. Since WhatsApp’s client base now covers a billion people, this represents a serious business opportunity. And while Facebook was keen to downplay any possibility of spam mail being carried, there’s clearly scope…

Any company planning a digital marketing campaign for 2017 will notice significant differences from their 2016 plans. Digital marketing is evolving at a faster pace than ever before, and a number of emerging trends are likely to impact on digital-focused businesses this year… Here are our top observations on trends for a successful digital marketing…

Awards In Tech The glittering era of Oscars, Baftas and Grammys can dazzle us all. But what are the tech equivalents and how glamorous are they? Early each year, a slew of award shows honor the top names in music, movies, and TV. As consumers of entertainment we’ve become so familiar with these honors that…

  In digital design today, images are king. Images can communicate to your audience extremely quickly, faster than even text, and offer an enriched user experience to potential customers. However, where there’s a business to be made, there is a price to pay: good quality images often come with a fee, requiring the user to…

Expert insights: an interview with Sara Rego, Marketing Director at UK2Group. This article first appeared on the UK2 Blog. Marketing is an essential part of business in both the online and offline worlds. Reaching customers – and engaging with them – has become increasingly challenging for brands as we continue through the digital age, and…

So you’ve got a killer website for your business, but you don’t know how to spread the good word? Never fear, Midphase is here! Read on to learn about three digital marketing basics to get your website out into the great virtual wide open: PPC PPC stands for pay per click. This is a type…

In today’s business climate it has never been more important to be ‘down with the kids’!