Archive for the “Marketing” Category

Don’t Let Your Online Polls Become Fake News

Posted on December 12th, 2017 by Neil Cumins

In this age of fake news and widespread cynicism, it’s perhaps unsurprising that online polls and market research discussions aren’t always trusted. In fact, there’s good reason for viewing them with suspicion. Automated scripts are being used to distort the results of polls around the world, including a recent debate about the future of net…

Everything You Need To Know About Fonts

Posted on December 5th, 2017 by Neil Cumins

Fonts have been a crucial component of written communications since the 15th century. Many Microsoft Word and Google Docs typefaces were historically used by printing presses, before being reinterpreted in digital form for today’s word processing packages. Throughout the generations we have come to associate fonts with certain characteristics. From gender and personality to tone…

The Art of Experiential Marketing

Posted on May 26th, 2017 by Guest Blogger

Marketing used to be about selling products. If you had a pair of shoes to hawk, you’d place a magazine ad, or pay for a primetime TV commercial to highlight the shoes’ unique features. But that kind of advertising is officially outdated; in the internet era, everything is about experience. Study after study shows that…

How to Attract More Customers to Your Online Business

Posted on May 16th, 2017 by Neil Cumins

Knowing how to engage new customers is a crucial factor when ensuring the success of any online business. Most markets already contain a variety of established internet-based brands, and consumers have increasingly high expectations of online transactions as the internet becomes the primary method of sourcing products and services. Few companies can afford to rely…

How to Use Color Psychology within Your Digital Marketing

Posted on May 9th, 2017 by Neil Cumins

It’s remarkable how heavily humans are influenced by color. Certain shades and tones can affect everything from our blood pressure and appetite to our emotional responses and buying intentions. And this subconscious reaction to color continues online, which is why color psychology is such a crucial part of designing or revising a website. Even though…

How to Create a WhatsApp Marketing Strategy for Your Brand

Posted on April 11th, 2017 by Neil Cumins

Earlier this month, Facebook announced that its WhatsApp messaging service was trialing a new system whereby companies could communicate directly with private users. Since WhatsApp’s client base now covers a billion people, this represents a serious business opportunity. And while Facebook was keen to downplay any possibility of spam mail being carried, there’s clearly scope…

How to Plan a Successful Digital Marketing Campaign for 2017

Posted on March 14th, 2017 by Neil Cumins

Any company planning a digital marketing campaign for 2017 will notice significant differences from their 2016 plans. Digital marketing is evolving at a faster pace than ever before, and a number of emerging trends are likely to impact on digital-focused businesses this year… Here are our top observations on trends for a successful digital marketing…

Awards In Tech

Posted on January 31st, 2017 by Guest Blogger

Awards In Tech The glittering era of Oscars, Baftas and Grammys can dazzle us all. But what are the tech equivalents and how glamorous are they? Early each year, a slew of award shows honor the top names in music, movies, and TV. As consumers of entertainment we’ve become so familiar with these honors that…

Download The Best Free Images!

Posted on January 17th, 2017 by Michael Wolter

  In digital design today, images are king. Images can communicate to your audience extremely quickly, faster than even text, and offer an enriched user experience to potential customers. However, where there’s a business to be made, there is a price to pay: good quality images often come with a fee, requiring the user to…

Midphase’s Digital Insights: Sara Rego On Marketing Your Business Well

Posted on October 27th, 2016 by Madeleine Bruce

Expert insights: an interview with Sara Rego, Marketing Director at UK2Group. This article first appeared on the UK2 Blog. Marketing is an essential part of business in both the online and offline worlds. Reaching customers – and engaging with them – has become increasingly challenging for brands as we continue through the digital age, and…

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