Website analysis often focuses on headline traffic volumes, yet the behavior of individual site visitors is just as important. Search engines don’t just analyze how many people view a site over a certain time period, they also monitor how much time visitors spend on individual subpages. Even significant visitor numbers won’t count for much if…

Summer solstice typically means that online sales slow to a crawl. However, that doesn’t have to be your reality this year! Instead, use that extra daylight to make the most of your ecommerce business. Follow the ten tips below to boost sales and keep website traffic vibrant. While it may be hot outside, you may…

In this age of fake news and widespread cynicism, it’s perhaps unsurprising that online polls and market research discussions aren’t always trusted. In fact, there’s good reason for viewing them with suspicion. Automated scripts are being used to distort the results of polls around the world, including a recent debate about the future of net…

Fonts have been a crucial component of written communications since the 15th century. Many Microsoft Word and Google Docs typefaces were historically used by printing presses, before being reinterpreted in digital form for today’s word processing packages. Throughout the generations we have come to associate fonts with certain characteristics. From gender and personality to tone…

Marketing used to be about selling products. If you had a pair of shoes to hawk, you’d place a magazine ad, or pay for a primetime TV commercial to highlight the shoes’ unique features. But that kind of advertising is officially outdated; in the internet era, everything is about experience. Study after study shows that…

Knowing how to engage new customers is a crucial factor when ensuring the success of any online business. Most markets already contain a variety of established internet-based brands, and consumers have increasingly high expectations of online transactions as the internet becomes the primary method of sourcing products and services. Few companies can afford to rely…

It’s remarkable how heavily humans are influenced by color. Certain shades and tones can affect everything from our blood pressure and appetite to our emotional responses and buying intentions. And this subconscious reaction to color continues online, which is why color psychology is such a crucial part of designing or revising a website. Even though…

Earlier this month, Facebook announced that its WhatsApp messaging service was trialing a new system whereby companies could communicate directly with private users. Since WhatsApp’s client base now covers a billion people, this represents a serious business opportunity. And while Facebook was keen to downplay any possibility of spam mail being carried, there’s clearly scope…

Any company planning a digital marketing campaign for 2017 will notice significant differences from their 2016 plans. Digital marketing is evolving at a faster pace than ever before, and a number of emerging trends are likely to impact on digital-focused businesses this year… Here are our top observations on trends for a successful digital marketing…

Awards In Tech The glittering era of Oscars, Baftas and Grammys can dazzle us all. But what are the tech equivalents and how glamorous are they? Early each year, a slew of award shows honor the top names in music, movies, and TV. As consumers of entertainment we’ve become so familiar with these honors that…