Archive for the “Marketing” Category

Midphase’s Digital Insights: Sara Rego On Marketing Your Business Well

Posted on October 27th, 2016 by Madeleine Bruce

Expert insights: an interview with Sara Rego, Marketing Director at UK2Group. This article first appeared on the UK2 Blog. Marketing is an essential part of business in both the online and offline worlds. Reaching customers – and engaging with them – has become increasingly challenging for brands as we continue through the digital age, and…

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A Guide To Marketing Your Website Well

Posted on September 14th, 2016 by Madeleine Bruce

So you’ve got a killer website for your business, but you don’t know how to spread the good word? Never fear, Midphase is here! Read on to learn about three digital marketing basics to get your website out into the great virtual wide open: PPC PPC stands for pay per click. This is a type…

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Boost Your Business Website With Visual Content

Posted on June 18th, 2015 by Kelly Kirkham

We know that written content can make or break a website, but have you ever considered the importance of visual content within your site?

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What’s Your Brand DNA?

Posted on June 8th, 2015 by Madeleine Bruce

To be a strong competitor in today’s market it really does pay to know your brand inside out. Constructing your brand DNA will help you achieve consistency in all areas of your business.

5 Ways To Say It Better With Images

Posted on May 27th, 2015 by Kelly Kirkham

It takes 13 milliseconds for the human brain to process an image, according to studies from MIT. Here is how to use that to your advantage in your marketing strategy.

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5 Quick Steps For Blog Success

Posted on May 18th, 2015 by Kelly Kirkham

Tweets, posts and status updates are all great marketing tools for your business, but you should never underestimate the power of a good business blog. Here are some quick and easy steps to make the most of your blogging experience.

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37 Brands + 1 Commercial = Epic Advertising

Posted on February 2nd, 2015 by Kelly Kirkham

We all know that half of the fun of the Super Bowl is the commercials. Newcastle Brown Ale takes this idea to a whole new level with their ‘Crowdsourced’ Regional Super Bowl spot: Band Of Brands.

The Power Of Viral

Posted on November 17th, 2014 by Jessica Furseth

What can we learn from #AlexFromTarget?

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How To Win At Native Advertising

Posted on November 4th, 2014 by Sarah Holt

How to get to grips with the newest big thing in marketing…

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Stop blending in with the rest of the crowd and start leaving your mark on the web