Google has been gathering latency data from site speed reports in Google Analytics which suggest the United States ranks 6^th in the world in terms of current web performance. Japan comes in first followed by Sweden, Canada, UK, and Germany.

The data also indicates that mobile performance speeds for most sites are about 1.5x slower than the desktop experience, despite new Smartphone optimization strategies by a number of SMBs.

Google also said that new web timing standards are allowing it more accurately collect data relating to page speed.

“User latency is an important quality benchmark for Web Applications. While JavaScript-based mechanisms, such as the one described in [JSMEASURE], can provide comprehensive instrumentation for user latency measurements within an application, in many cases, they are unable to provide a complete end-to-end latency picture,” said W3.org, the governing body in charge of web standards.

To address previous measurement limitations the body has introduced performance-timing interfaces.

“This interface allows JavaScript mechanisms to provide complete client-side latency measurements within applications. With the proposed interface, the previous example can be modified to measure a user’s perceived page load time.”

Google has for some time been dropping serious hints that a slow loading page may well be affecting your search engine rankings, negatively. Interestingly, it appears the automotive, beauty and health industries are leading the way in performance load times; entertainment, real estate and news round out the bottom three.

Your website speed depends largely on the hosting provider you select to drive your online presence and your ability to craft compact, slim, code libraries which are typically found in content management systems like WordPress and Joomla.

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