Posts Tagged “startup”

Why Personalized, Professional Email Makes All The Difference

Posted on April 2nd, 2020 by Kelly Kirkham

Imagine sitting down at your computer one morning and finding two emails in your inbox from rival companies. Both contain identical discounts for something you’ve wanted to buy. However, one email was sent specifically to you through a branded address. The other has blank To and CC fields and was sent from a Gmail account….

Building Websites For Mobile Audiences

Posted on March 26th, 2019 by Neil Cumins

The majority of internet traffic now tends to use mobile devices, as our browsing habits evolve away from desktop computers and laptops towards portable devices. Most people take mobile-friendly websites for granted, as we swipe and scroll our way around ecommerce or media platforms. But what does it take to construct and launch a mobile-friendly…

Follow These Ecommerce Influencers

Posted on February 26th, 2019 by Kelly Kirkham

While social influencers have recently gotten something of a bad rap, keeping up with major industry influencers is still a big part of digital marketing and ecommerce. If you own an online retail business, you know that the landscape is constantly changing,  as trends, software, and users fluctuate every day. It’s important to know what…

Analyzing Your Small Business Overhead Costs

Posted on January 29th, 2019 by Kelly Kirkham

Small businesses can take almost as many shapes as the products and services they sell. The variety within startups presents a problem when it comes to determining what the future may hold. Financial items such as how much day-to-day operations will cost in a month or a year from now are almost immeasurable. From rent…

Tips For Prioritizing Your Workload

Posted on January 22nd, 2019 by Kelly Kirkham

Regardless of which industry you work in, or whether you work for yourself or a large company, learning how to prioritize is an important part of finding success. So, whether you are facing a large project or just need to get a handle on your life, the tips below can help you get organized and…

Signs That You Are Ready To Become An Entrepreneur

Posted on January 15th, 2019 by Kelly Kirkham

Whether you are thinking about working on a side gig or quitting your day job altogether, it can be nerve-wracking to become an entrepreneur. How do you know if you have the necessary characteristics and qualities to succeed? We’ve assembled a list of attributes to help you decide if you have the entrepreneurial spirit and…

Ten Things You Need In A Business Plan

Posted on October 19th, 2018 by Neil Cumins

Creating a business plan is an exciting part of establishing a new company, or changing the direction of an existing one. Yet it’s also one of the most fluid and misdirected documents a company will ever produce. Ask any established entrepreneur, and they’ll tell you that their business has expanded in ways they could hardly…

Companies Like Grove Are Tackling One Of The Biggest Crises Of Our Time: Debt

Posted on February 27th, 2018 by Kelly Kirkham

Debt has become one of the most insidious issues of daily life, growing in the shadows, but dictating much of our everyday life. According to Value Penguin’s 2017 analysis of American debt, the debt of an average American household is roughly $5,700. The total US consumer debt is $2.9 billion; total revolving debt sits at…

Tech VC Culture Of Excess

Posted on November 3rd, 2017 by Kelly Kirkham

Because tech culture is now mainstream culture in many ways, it’s normal that people want to jest or mock its tendency for excess from time to time. However, there has been a noted backlash recently for some of the more egregious examples of investment being used to start tech companies that seem superfluous, in bad…

Can A Startup Be Evaluated Objectively?

Posted on September 8th, 2017 by Kelly Kirkham

In the world of startups, we hear a lot about valuation. We rank companies based not on their revenues and profits, but on their valuation. This is intriguing, because by all accounts a startup valuation is far from an exact science. So when you hear, for example, that a company like WeWork has a valuation…

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