Posts Tagged “keywords”

How To Make Keywords Work For You

Posted on September 11th, 2018 by Kelly Kirkham

How do you know if you are using keywords effectively? Does your keyword strategy reinforce your brand? Keywords should not be chosen at random. Nor should keywords stray from the brand you are supporting. In this post, we cover why keywords are important to your brand, and how creating a keyword strategy can help boost…

Ten SEO Myths Exposed

Posted on September 7th, 2018 by Neil Cumins

Search engine optimization is a mysterious process. The task of achieving an optimal position within results listings might seem like a mystical quest, beset on all sides by hidden perils and evolving threats. However, many rumors surrounding optimization are based on folklore or misremembered advice. To separate fact and fiction with the aim of making…

Ten Golden Rules For Effective Keyword Deployment

Posted on October 20th, 2017 by Neil Cumins

Effective keyword use is an art, not a science. Below we have listed Midphase’s recommendations for optimizing your site’s SEO, and ensuring customers can find you online, through a combination of diligent research and ongoing site management… Investigate your market. Use Wikipedia, Reddit and Twitter to create a list of industry-specific words and related terms…

Stop blending in with the rest of the crowd and start leaving your mark on the web