Posts Tagged “Google Analytics”

How To Set Goals In Google Analytics

Posted on April 27th, 2018 by Neil Cumins

Google Analytics is a hugely powerful piece of software, and one of its greatest attributes is the ability to set and monitor goals. After all, web analytics serves no purpose if its findings aren’t acted on and improved upon to enhance a company’s overall performance. Seeing the bigger picture First off, it’s important to understand…

Getting To Grips With Google Analytics Tracking

Posted on December 19th, 2017 by Neil Cumins

Google Analytics is an impressively detailed piece of software. Used by companies to track audience activity and behaviors across their websites, it relies on sophisticated algorithmic analysis to compile reports and make recommendations. This level of complexity seems remarkable when you consider Google Analytics is free to use. It’s become the undisputed industry leader for…

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