Posts Tagged “Ecommerce”

Why The Best Time To Build A Website Is Now

Posted on July 6th, 2018 by Kelly Kirkham

If you are a small brick and mortar business operating in a small community, you may not realize that you have the ability to market beyond the customary word of mouth system. Many small businesses rely on local promotions, the phone book and coupons to keep business running from day to day. Others may have…

Ways To Maximize Ecommerce Transactions On Your Site

Posted on July 3rd, 2018 by Neil Cumins

Attracting customers onto an ecommerce site is a significant undertaking, often involving costly online advertising and targeted marketing campaigns. Once a potential consumer arrives on a homepage or product page, the next step is clearly to persuade them to make a purchase. And yet, achieving this is far more difficult than many companies assume, with…

Why Personalized Email Makes All The Difference

Posted on June 26th, 2018 by Neil Cumins

Imagine sitting down at your computer one morning, and finding two emails in your inbox from rival companies. Both contain identical discounts for something you’ve wanted to buy for ages. However, one email was sent specifically to you through a branded address, while the other has blank To and CC fields and came from a…

Summer Slump? Not This Year!

Posted on June 20th, 2018 by Kelly Kirkham

Summer solstice typically means that online sales slow to a crawl. However, that doesn’t have to be your reality this year! Instead, use that extra daylight to make the most of your ecommerce business. Follow the ten tips below to boost sales and keep website traffic vibrant. While it may be hot outside, you may…

The Importance Of Keeping Your Customers Safe Online

Posted on June 5th, 2018 by Neil Cumins

The war against cybercrime has become one of the 21st century’s main battlegrounds, and America is on the frontline. In 2016 over a thousand data breaches were reported across the States, compared to just 38 in the United Kingdom. One in ten US consumers has experienced a cyberattack through their home network. While the government…

10 Ways To Be Sure Your Emails Are Read

Posted on May 2nd, 2018 by Neil Cumins

The statistics about our use of email are quite startling. There are 269 billion messages sent every day from an estimated 3.7 billion active accounts, with traffic volumes growing at an average annual rate of 4.4%. And while roughly half of those emails are spam, the genuine ones achieve great results for their senders. Email…

How To Use Social Media To Find Your Target Audience

Posted on April 24th, 2018 by Neil Cumins

Your customers are out there, ready for the taking. Not only that, they may well be crying out for your products and services at this very moment. And yet, if you’re not promoting yourself in the right places, they’re unlikely to know what you can offer. The internet is a daunting place, and it’s very…

Why Unreliable Website Hosting Could Kill Your Business

Posted on April 13th, 2018 by Neil Cumins

Reliability isn’t a sexy subject. It’s rarely the top priority when looking for a new car, and it’s unlikely to affect which way you swipe on a dating app. Yet unreliability can be a deal-breaker for all sorts of things. It may even lead to the death of an online business if that company relies…

Tips For Building A Successful Online Store

Posted on April 10th, 2018 by Neil Cumins

In the final quarter of 2017, $119 billion was spent in ecommerce stores across the States. And although that’s only 9% of total retail sales over the same period, online shopping is clearly here to stay. Crowded Marketplace Unfortunately, so are your competitors. They have a head start over you, with established customer bases and…

Ecommerce Tools You Should (And Shouldn’t) Use

Posted on January 26th, 2018 by Neil Cumins

Ecommerce accounted for less than 10% of retail sales in America last year. That’s a shockingly low figure, especially considering most consumers express a preference for shopping online rather than in-store. Almost everyone has easy access to the internet, yet too few of us feel confident about clicking Buy Now. And despite numerous predictions about…

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