Posts Tagged “Ecommerce”

Should You Use Instagram To Market Your Business?

Posted on October 2nd, 2018 by Kelly Kirkham

Entrepreneurs or small business owners often wonder whether or not their time will be well spent investing in an Instagram following. If you are feeling this way, know that you are not alone. Knowing where to invest your time and money for marketing purposes can be tough. In this article, we will cover the pros and…

How To Deal With Fraudulent Online Reviews

Posted on September 14th, 2018 by Neil Cumins

Fake reviews can affect everyone. Whether you’re an online entrepreneur looking to launch an ecommerce business, or a consumer searching for a nice restaurant, deceptive and deceitful appraisals muddy the waters. And although fraudulent comments have been around since time immemorial, the internet amplifies them in real time to a global audience. Spotting false reviews…

How To Make Keywords Work For You

Posted on September 11th, 2018 by Kelly Kirkham

How do you know if you are using keywords effectively? Does your keyword strategy reinforce your brand? Keywords should not be chosen at random. Nor should keywords stray from the brand you are supporting. In this post, we cover why keywords are important to your brand, and how creating a keyword strategy can help boost…

Why The Best Time To Build A Website Is Now

Posted on July 6th, 2018 by Kelly Kirkham

If you are a small brick and mortar business operating in a small community, you may not realize that you have the ability to market beyond the customary word of mouth system. Many small businesses rely on local promotions, the phone book and coupons to keep business running from day to day. Others may have…

Ways To Maximize Ecommerce Transactions On Your Site

Posted on July 3rd, 2018 by Neil Cumins

Attracting customers onto an ecommerce site is a significant undertaking, often involving costly online advertising and targeted marketing campaigns. Once a potential consumer arrives on a homepage or product page, the next step is clearly to persuade them to make a purchase. And yet, achieving this is far more difficult than many companies assume, with…

Why Personalized Email Makes All The Difference

Posted on June 26th, 2018 by Neil Cumins

Imagine sitting down at your computer one morning, and finding two emails in your inbox from rival companies. Both contain identical discounts for something you’ve wanted to buy for ages. However, one email was sent specifically to you through a branded address, while the other has blank To and CC fields and came from a…

Summer Slump? Not This Year!

Posted on June 20th, 2018 by Kelly Kirkham

Summer solstice typically means that online sales slow to a crawl. However, that doesn’t have to be your reality this year! Instead, use that extra daylight to make the most of your ecommerce business. Follow the ten tips below to boost sales and keep website traffic vibrant. While it may be hot outside, you may…

The Importance Of Keeping Your Customers Safe Online

Posted on June 5th, 2018 by Neil Cumins

The war against cybercrime has become one of the 21st century’s main battlegrounds, and America is on the frontline. In 2016 over a thousand data breaches were reported across the States, compared to just 38 in the United Kingdom. One in ten US consumers has experienced a cyberattack through their home network. While the government…

10 Ways To Be Sure Your Emails Are Read

Posted on May 2nd, 2018 by Neil Cumins

The statistics about our use of email are quite startling. There are 269 billion messages sent every day from an estimated 3.7 billion active accounts, with traffic volumes growing at an average annual rate of 4.4%. And while roughly half of those emails are spam, the genuine ones achieve great results for their senders. Email…

How To Use Social Media To Find Your Target Audience

Posted on April 24th, 2018 by Neil Cumins

Your customers are out there, ready for the taking. Not only that, they may well be crying out for your products and services at this very moment. And yet, if you’re not promoting yourself in the right places, they’re unlikely to know what you can offer. The internet is a daunting place, and it’s very…

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