Archive for the “E-mail” Category

Tips For Maximizing Email Delivery Rates

Posted on March 5th, 2019 by Neil Cumins

Email campaigns represent a crucial part of any company’s marketing plans. Huge efforts are rightly invested in developing compelling calls-to-arms and smartphone-friendly message templates, with a growing focus on predictive automation techniques like curated item recommendations based on previous behaviors. However, these laudable aims will count for little if emails aren’t reaching their intended recipients….

Maximize Click-Through Rates In Marketing Email

Posted on October 12th, 2018 by Neil Cumins

Marketing emails require considerable investment to create and distribute. There are the endless strategy meetings where ideas are spitballed into oblivion and eventually coalesced into a compromise that everyone is relatively happy with. There’s the time spent designing an email which will display equally well on desktop and mobile devices, starring a compelling call-to-arms front…

Tips For Spotting Spam Or Other Fraudulent Email

Posted on September 18th, 2018 by Kelly Kirkham

Did you know that it has been estimated that spam accounts for 14 billion emails every single day? That’s a lot of unwanted, inappropriate or irrelevant emails sent in 24 hours. With so many fraudulent emails floating around the globe, it is important that you recognize spam when you see it and know what to…

What Are SPF Records?

Posted on August 10th, 2018 by Kelly Kirkham

If you don’t consider yourself to be a techie, the only SPF that might come to mind concerns sunscreen strengths. In email hosting, however, SPF Records are an important aspect of keeping your email reputable and secure. Below we explain what SPF Records are and why you should know how they work in your own…

Ten Ways To Make Email Work For Your Business

Posted on July 31st, 2018 by Neil Cumins

Despite the ongoing twin assaults from spam and social media platforms, email remains a crucial communication tool. Half the world’s population has email accounts, and 269 billion messages are sent every day, of which barely half are believed to be spam. A remarkable 86% of business people prefer to communicate via email, due to its…

Get Email Marketing Results At A Price You Can Afford

Posted on July 27th, 2018 by Neil Cumins

One of the key bonus of social media is the cost-free nature of creating an account and distributing content. Yet the same is also true of other communication methods, such as email. Indeed, email was a vital platform for promotion and communication long before social media as we know it today existed, and social media’s…

Why Personalized Email Makes All The Difference

Posted on June 26th, 2018 by Neil Cumins

Imagine sitting down at your computer one morning, and finding two emails in your inbox from rival companies. Both contain identical discounts for something you’ve wanted to buy for ages. However, one email was sent specifically to you through a branded address, while the other has blank To and CC fields and came from a…

10 Ways To Be Sure Your Emails Are Read

Posted on May 2nd, 2018 by Neil Cumins

The statistics about our use of email are quite startling. There are 269 billion messages sent every day from an estimated 3.7 billion active accounts, with traffic volumes growing at an average annual rate of 4.4%. And while roughly half of those emails are spam, the genuine ones achieve great results for their senders. Email…

Steps For Building A Money-Making Email Campaign

Posted on April 20th, 2018 by Neil Cumins

Email remains a crucial tool for promoting a business online, and a successful email campaign can deliver tangible benefits to a company’s bottom line. Open rates for B2C messages stand at around 15%, meaning one in seven recipients on a distribution list will learn about your latest sales offer or marketing campaign. That’s a significant…

Email Hacks and Apps

Posted on March 31st, 2017 by Kelly Kirkham

Ask anyone what change they wish they could make to their digital life, and they are likely to respond with the following gripe: “I get way too much email—I’d love to receive less of it.” As one of the hallmarks of the connected era, while allowing us to communicate seamlessly and instantaneously, email has also…

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