Archive for the “Analytics” Category

How To Set Goals In Google Analytics

Posted on April 27th, 2018 by Neil Cumins

Google Analytics is a hugely powerful piece of software, and one of its greatest attributes is the ability to set and monitor goals. After all, web analytics serves no purpose if its findings aren’t acted on and improved upon to enhance a company’s overall performance. Seeing the bigger picture First off, it’s important to understand…

Getting To Grips With Google Analytics Tracking

Posted on December 19th, 2017 by Neil Cumins

Google Analytics is an impressively detailed piece of software. Used by companies to track audience activity and behaviors across their websites, it relies on sophisticated algorithmic analysis to compile reports and make recommendations. This level of complexity seems remarkable when you consider Google Analytics is free to use. It’s become the undisputed industry leader for…

Waxing ‘lytical

Posted on July 9th, 2014 by Neil Cumins

The not-so-secret secret to making the most of your website…

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Use Google Analytics to Cut Website Shopping Abandonment Rates by 70%

Posted on September 28th, 2012 by Kelly Kirkham

In recent blogs posts, we highlighted the benefits of using a free tool such as Google Analytics and Advanced Segments to dig up actionable insights for websites powered by cheap, Linux hosting platforms. These same methods can be applied to shopping carts to analyze abandonment rates and implement new pricing structures to increase conversions. A…

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The value of online system status reports from leading web hosting providers

Posted on July 26th, 2012 by Clint Reeves

Have you ever wondered to yourself if there is a way to test the marketing promises of web hosting companies which guarantee a 99.9% uptime as part of their Service Level Agreements (SLAs) for both dedicated servers and shared hosting packages? Well, there is and it’s known as a system status report that regularly updates…

A helicopter view of SMB tech trends in 2012

Posted on January 31st, 2012 by Clint Reeves

A recent list of technology predictions put forward by the SMG Group suggests that progressive SMBS will invest up to 73% more in technology in 2012 than they did in 2011. The report said that around 50% of all SMBs have now launched a social media presence. However, many confirm they are just too busy…

Keep your friends close and your enemies closer

Posted on November 3rd, 2011 by Clint Reeves

Microsoft took this advice last year when they admitted defeat and handed over 7 million Live Space blogs to the biggest force in blog Content Management Systems (CMS): WordPress. WordPress reports that a staggering 64 million-plus websites in the world today are powered by the free software, with almost half of that number belonging to…

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