What Is Affiliate Marketing?

Affiliate marketing word of mouth

The ‘you scratch my back, I’ll scratch yours’ of online marketing.

Affiliate marketing is the type of term that has new businesses and bloggers reaching for the dictionary. But once you get past the semantics, it’s a pretty easy concept to grasp. Better still, it’s not too bad for your bank balance either.

In a nutshell, affiliate marketing is all about referrals between businesses and second parties, like bloggers or other independent websites. These second parties place recommendations on their own websites, which direct their own readers to the business’ site. If the recommendation results in a sale, it’s pay-day for the second party.

Recommendations can come in the following guises…

Word of mouth referrals: Review a product or service you like on your blog and shout about it on social media. Give your readers a link to your affiliate business’ website, so they can get the goods for themselves.

Email recommendations: Email your contacts to rave about the product or service you are promoting.

Rich website content: Write how-to articles and tutorials on subject that relate to your affiliate business’ industry and name-drop your affiliate business partner’s website in the copy. Embed links to their site.

Directories: Create a directory page that lists your affiliate business partner as part of a specific community.

Discount banners: Fly a banner on your site with a pre-arranged discount for the brand you are promoting.

Case Study: Midphase

Midphase affiliates pocket $100 dollars for every sale that comes as the direct result of their recommendations or referrals.

Midphase takes the hard work out of affiliate marketing, too. Our in-house graphic designers have created a collection of banner ads and text links, which are easy to incorporate into any website.

To sign-up, you have to go through a hassle-free application process, outlining your name, URL address, and your plans for promoting Midphase. You can be up and running in a matter of days. Details are available on the Midphase website.