Posts Tagged “website”

WordPress Plugins That Will Improve Your Website

Posted on May 18th, 2018 by Neil Cumins

As well as powering a quarter of the world’s websites, WordPress is blessed with an abundance of plugins. The WordPress.org portal currently hosts over 55,000 separate programs, each designed to perform a specific role. Many of these plugins are focused on improving website SEO – helping sites and their constituent pages rank more strongly in…

Do You Need To Hire A Search Engine Optimization Company?

Posted on May 15th, 2018 by Neil Cumins

It’s no coincidence that search engine optimization companies are easy to find through Google and Bing. These firms have flourished as small businesses, and entrepreneurs seek shortcuts to propel their websites towards the top of ranking results. With an encyclopedic knowledge of trends and terminology, these self-styled SEO gurus are an obvious choice for the…

10 Ways To Be Sure Your Emails Are Read

Posted on May 2nd, 2018 by Neil Cumins

The statistics about our use of email are quite startling. There are 269 billion messages sent every day from an estimated 3.7 billion active accounts, with traffic volumes growing at an average annual rate of 4.4%. And while roughly half of those emails are spam, the genuine ones achieve great results for their senders. Email…

How To Set Goals In Google Analytics

Posted on April 27th, 2018 by Neil Cumins

Google Analytics is a hugely powerful piece of software, and one of its greatest attributes is the ability to set and monitor goals. After all, web analytics serves no purpose if its findings aren’t acted on and improved upon to enhance a company’s overall performance. Seeing the bigger picture First off, it’s important to understand…

Is It Easier To Buy Domains And Web Hosting From The Same Company?

Posted on April 6th, 2018 by Neil Cumins

In business, as in life, simpler usually means better. This is particularly true of domain name purchases and hosting services. These are crucial elements of developing a successful online brand, yet some companies confuse matters by purchasing domains from one company before employing an unrelated firm to manage the hosting. The theory of everything In…

Behind Every Successful Business Is A Reliable Web Host

Posted on April 3rd, 2018 by Neil Cumins

To an industry newcomer, or a graduate unschooled in computing lingo, web hosting might sound like a strange and mysterious procedure. Yet as anyone with a computing background knows, this process merely involves making a website’s constituent elements publicly available on a server. Sounds simple. But to succeed, this process involves a number of key…

13 Steps To Boost Your Website SEO With One Easy Tool: SEO Guru

Posted on March 9th, 2018 by Neil Cumins

To understand the importance of search engine optimization, you need to consider just two facts. First, click-through rates on the first results page of a Google or Bing search fall from 30% (position one) to less than 2% (position ten). Secondly, only one in twenty searches leads to the second page of results. It’s immediately…

How To Source Copyright-Free Photographs

Posted on February 9th, 2018 by Neil Cumins

If a picture tells a thousand words, effective website photography clearly provides a powerful way to make a point or tell a story. Modern audiences have limited attention spans and little enthusiasm for long slabs of text. Well-chosen graphics don’t just break up web pages by adding color and character, they also speak volumes about…

Ecommerce Tools You Should (And Shouldn’t) Use

Posted on January 26th, 2018 by Neil Cumins

Ecommerce accounted for less than 10% of retail sales in America last year. That’s a shockingly low figure, especially considering most consumers express a preference for shopping online rather than in-store. Almost everyone has easy access to the internet, yet too few of us feel confident about clicking Buy Now. And despite numerous predictions about…

Getting To Grips With Google Analytics Tracking

Posted on December 19th, 2017 by Neil Cumins

Google Analytics is an impressively detailed piece of software. Used by companies to track audience activity and behaviors across their websites, it relies on sophisticated algorithmic analysis to compile reports and make recommendations. This level of complexity seems remarkable when you consider Google Analytics is free to use. It’s become the undisputed industry leader for…

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