Posts Tagged “website”

How To Source Copyright-Free Photographs

Posted on February 9th, 2018 by Neil Cumins

If a picture tells a thousand words, effective website photography clearly provides a powerful way to make a point or tell a story. Modern audiences have limited attention spans and little enthusiasm for long slabs of text. Well-chosen graphics don’t just break up web pages by adding color and character, they also speak volumes about…

Ecommerce Tools You Should (And Shouldn’t) Use

Posted on January 26th, 2018 by Neil Cumins

Ecommerce accounted for less than 10% of retail sales in America last year. That’s a shockingly low figure, especially considering most consumers express a preference for shopping online rather than in-store. Almost everyone has easy access to the internet, yet too few of us feel confident about clicking Buy Now. And despite numerous predictions about…

Getting To Grips With Google Analytics Tracking

Posted on December 19th, 2017 by Neil Cumins

Google Analytics is an impressively detailed piece of software. Used by companies to track audience activity and behaviors across their websites, it relies on sophisticated algorithmic analysis to compile reports and make recommendations. This level of complexity seems remarkable when you consider Google Analytics is free to use. It’s become the undisputed industry leader for…

Everything You Need To Know About Fonts

Posted on December 5th, 2017 by Neil Cumins

Fonts have been a crucial component of written communications since the 15th century. Many Microsoft Word and Google Docs typefaces were historically used by printing presses, before being reinterpreted in digital form for today’s word processing packages. Throughout the generations we have come to associate fonts with certain characteristics. From gender and personality to tone…

How Plugins Work

Posted on November 21st, 2017 by Neil Cumins

Since its launch in 2003, WordPress has evolved from a modest blogging platform into the world’s leading content management system. Today, this famous CMS powers a quarter of all live websites, with endlessly customizable templates and skins. However, the core program code doesn’t always meet the needs of more specialized clients. This is where plugins…

Ten Tips for Increasing Website Conversions

Posted on September 5th, 2017 by Neil Cumins

A great deal is made about the importance of driving traffic to your website. From advertising to SEO, many companies focus their efforts on getting people to their homepage. Having invested heavily in traffic generation, these firms then forget to focus on maximizing conversion rates – the primary function of most ecommerce websites. There will…

How to Build Quality Website Links

Posted on August 18th, 2017 by Neil Cumins

The precise composition of search engine algorithms is a closely guarded secret, but most industry observers agree on the importance of links to websites. Inbound links provide the web crawlers powering Google and Bing’s all-conquering search engines with compelling evidence of a site’s value. After all, websites normally only direct traffic elsewhere if these destination…

If Your Site Contains these Features, Remove Them – Immediately

Posted on July 25th, 2017 by Neil Cumins

Web design and programming has come a long way in a relatively short space of time. However, the rapid pace of development means that older websites are increasingly being rendered obsolete – if they’re rendered at all. From Flash to interstitials, these are the design and coding elements that should be removed immediately if they’re…

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