Posts Tagged “Social Media”

How To Use Social Media To Find Your Target Audience

Posted on April 24th, 2018 by Neil Cumins

Your customers are out there, ready for the taking. Not only that, they may well be crying out for your products and services at this very moment. And yet, if you’re not promoting yourself in the right places, they’re unlikely to know what you can offer. The internet is a daunting place, and it’s very…

Political Silence: Social Media And News Guidelines

Posted on November 17th, 2017 by Guest Blogger

It wasn’t all that long ago that the news world and the social media world were separate entities. While the articles that journalists wrote were typically shared all over social media, the actual news they broke—from inside scoops, to on-the-record interviews, to investigations—appeared in newspapers and on publishers’ websites before they appeared in newsfeeds and…

Twitter Doubles Down

Posted on October 17th, 2017 by Guest Blogger

Shakespeare once said that “brevity is the soul of wit”, and in the case of Twitter that’s certainly true. Indeed, during its ten year existence, one of the most defining things about Twitter has been the character limit it imposes on its posts. Far from causing people to be sloppy or use too many abbreviations,…

Tech Cracks Down On Hate

Posted on September 1st, 2017 by Guest Blogger

While the tech world generally tries to maintain a progressive and tolerant stance in regards to what is allowed on its platforms, real-world events are putting that to the test more than ever before. With the rise of the so-called “alt-right” and white supremacy groups in both the US and Europe, as well as the…

The Dos and Don’ts of Social Media Management

Posted on April 18th, 2017 by Neil Cumins

If you thought social media marketing was easy, think again. This multi-billion dollar industry remains one of the fastest-moving and challenging aspects of corporate self-promotion. While we’re all comfortable uploading photos to personal pages or swapping memes with friends, using a business account to handle customer complaints or advertise forthcoming products requires a detailed understanding…

Saving Face: Brands Are You Ready to Backtrack Fast?

Posted on April 14th, 2017 by Guest Blogger

As a consumer, it’s easy to feel sometimes that corporations are indifferent to the desires of their customers. Rather, it seems that all companies really care about are the interests of shareholders. That’s why taking creative risks or doing things to appeal directly to consumer goodwill only happens if shareholders agree or it’s good for…

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