Posts Tagged “Social Media”

Should You Use Instagram To Market Your Business?

Posted on October 2nd, 2018 by Kelly Kirkham

Entrepreneurs or small business owners often wonder whether or not their time will be well spent investing in an Instagram following. If you are feeling this way, know that you are not alone. Knowing where to invest your time and money for marketing purposes can be tough. In this article, we will cover the pros and…

Tools For Managing Social Media Content

Posted on August 17th, 2018 by Neil Cumins

Social media platforms represent a crucial promotional route for any business, but these ‘free’ services still come at a cost. Specifically, they demand significant time investment, with the creation and management of original content to promote a brand and its products or services. While no automation tool is currently capable of generating engaging and well-written…

How To Use Social Media To Find Your Target Audience

Posted on April 24th, 2018 by Neil Cumins

Your customers are out there, ready for the taking. Not only that, they may well be crying out for your products and services at this very moment. And yet, if you’re not promoting yourself in the right places, they’re unlikely to know what you can offer. The internet is a daunting place, and it’s very…

Political Silence: Social Media And News Guidelines

Posted on November 17th, 2017 by Guest Blogger

It wasn’t all that long ago that the news world and the social media world were separate entities. While the articles that journalists wrote were typically shared all over social media, the actual news they broke—from inside scoops, to on-the-record interviews, to investigations—appeared in newspapers and on publishers’ websites before they appeared in newsfeeds and…

Twitter Doubles Down

Posted on October 17th, 2017 by Guest Blogger

Shakespeare once said that “brevity is the soul of wit”, and in the case of Twitter that’s certainly true. Indeed, during its ten year existence, one of the most defining things about Twitter has been the character limit it imposes on its posts. Far from causing people to be sloppy or use too many abbreviations,…

Tech Cracks Down On Hate

Posted on September 1st, 2017 by Guest Blogger

While the tech world generally tries to maintain a progressive and tolerant stance in regards to what is allowed on its platforms, real-world events are putting that to the test more than ever before. With the rise of the so-called “alt-right” and white supremacy groups in both the US and Europe, as well as the…

The Dos and Don’ts of Social Media Management

Posted on April 18th, 2017 by Neil Cumins

If you thought social media marketing was easy, think again. This multi-billion dollar industry remains one of the fastest-moving and challenging aspects of corporate self-promotion. While we’re all comfortable uploading photos to personal pages or swapping memes with friends, using a business account to handle customer complaints or advertise forthcoming products requires a detailed understanding…

Saving Face: Brands Are You Ready to Backtrack Fast?

Posted on April 14th, 2017 by Guest Blogger

As a consumer, it’s easy to feel sometimes that corporations are indifferent to the desires of their customers. Rather, it seems that all companies really care about are the interests of shareholders. That’s why taking creative risks or doing things to appeal directly to consumer goodwill only happens if shareholders agree or it’s good for…

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