Posts Tagged “search engine optimization”

Search Engine Myths And Legends

Posted on May 22nd, 2018 by Neil Cumins

Like many elements of the internet, search engine optimization has experienced growing pains. As Google and Bing refined their algorithms for scanning and ranking websites, the fledgling process of optimizing a website’s appeal evolved into a mature industry worth billions of dollars. And along the way, knowing how to SEO has become a marketable skill….

Do You Need To Hire A Search Engine Optimization Company?

Posted on May 15th, 2018 by Neil Cumins

It’s no coincidence that search engine optimization companies are easy to find through Google and Bing. These firms have flourished as small businesses, and entrepreneurs seek shortcuts to propel their websites towards the top of ranking results. With an encyclopedic knowledge of trends and terminology, these self-styled SEO gurus are an obvious choice for the…

5 Easy Ways To Improve Search Engine Optimization

Posted on May 8th, 2018 by Neil Cumins

While it may often seem strange and unintuitive to industry newcomers, SEO is actually relatively straightforward. Despite constant revisions to the search engine algorithms used to rank websites, optimizing a site can still be achieved with quick and easy changes that often follow principles of common-sense. These five tips should enable any website to improve…

How To Set Goals In Google Analytics

Posted on April 27th, 2018 by Neil Cumins

Google Analytics is a hugely powerful piece of software, and one of its greatest attributes is the ability to set and monitor goals. After all, web analytics serves no purpose if its findings aren’t acted on and improved upon to enhance a company’s overall performance. Seeing the bigger picture First off, it’s important to understand…

13 Steps To Boost Your Website SEO With One Easy Tool: SEO Guru

Posted on March 9th, 2018 by Neil Cumins

To understand the importance of search engine optimization, you need to consider just two facts. First, click-through rates on the first results page of a Google or Bing search fall from 30% (position one) to less than 2% (position ten). Secondly, only one in twenty searches leads to the second page of results. It’s immediately…

The Yoast With The Most

Posted on February 2nd, 2018 by Neil Cumins

The Netherlands has given the world many technological innovations, such as CDs, wifi, and the Python programming language. However, Yoast might be the greatest invention of them all. Launched in 2010, this search engine optimization (SEO) tool is regarded by many as the finest content management system ever created. Table of contents At its simplest,…

What Do We Know About The Current Google Algorithm?

Posted on November 7th, 2017 by Neil Cumins

Search engines are notoriously hard to analyze or report on. There are implausible variations in market share statistics, and fierce disagreements about the merits of privacy-oriented engines like DuckDuckGo. Also, despite the claims made by digital marketing agencies, nobody outside Google and Microsoft fully knows how search engines order their results. There is even greater…

Ten Golden Rules For Effective Keyword Deployment

Posted on October 20th, 2017 by Neil Cumins

Effective keyword use is an art, not a science. Below we have listed Midphase’s recommendations for optimizing your site’s SEO, and ensuring customers can find you online, through a combination of diligent research and ongoing site management… Investigate your market. Use Wikipedia, Reddit and Twitter to create a list of industry-specific words and related terms…

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