Posts Tagged “marketing”

Steps For Building A Money-Making Email Campaign

Posted on April 20th, 2018 by Neil Cumins

Email remains a crucial tool for promoting a business online, and a successful email campaign can deliver tangible benefits to a company’s bottom line. Open rates for B2C messages stand at around 15%, meaning one in seven recipients on a distribution list will learn about your latest sales offer or marketing campaign. That’s a significant…

Don’t Let Your Online Polls Become Fake News

Posted on December 12th, 2017 by Neil Cumins

In this age of fake news and widespread cynicism, it’s perhaps unsurprising that online polls and market research discussions aren’t always trusted. In fact, there’s good reason for viewing them with suspicion. Automated scripts are being used to distort the results of polls around the world, including a recent debate about the future of net…

Everything You Need To Know About Fonts

Posted on December 5th, 2017 by Neil Cumins

Fonts have been a crucial component of written communications since the 15th century. Many Microsoft Word and Google Docs typefaces were historically used by printing presses, before being reinterpreted in digital form for today’s word processing packages. Throughout the generations we have come to associate fonts with certain characteristics. From gender and personality to tone…

How To Attract International Customers

Posted on September 26th, 2017 by Neil Cumins

There are 195 countries in the world, and chances are your business is currently only targeting one of them at the moment. With Americans only comprising around 4% of the world’s population, it’s easy to see potential markets being missed south of the Rio Grande and north of the International Boundary. Risk-averse (or apathetic) entrepreneurs…

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