Posts Tagged “Email marketing”

Tips For Maximizing Email Delivery Rates

Posted on March 5th, 2019 by Neil Cumins

Email campaigns represent a crucial part of any company’s marketing plans. Huge efforts are rightly invested in developing compelling calls-to-arms and smartphone-friendly message templates, with a growing focus on predictive automation techniques like curated item recommendations based on previous behaviors. However, these laudable aims will count for little if emails aren’t reaching their intended recipients….

Maximize Click-Through Rates In Marketing Email

Posted on October 12th, 2018 by Neil Cumins

Marketing emails require considerable investment to create and distribute. There are the endless strategy meetings where ideas are spitballed into oblivion and eventually coalesced into a compromise that everyone is relatively happy with. There’s the time spent designing an email which will display equally well on desktop and mobile devices, starring a compelling call-to-arms front…

Get Email Marketing Results At A Price You Can Afford

Posted on July 27th, 2018 by Neil Cumins

One of the key bonus of social media is the cost-free nature of creating an account and distributing content. Yet the same is also true of other communication methods, such as email. Indeed, email was a vital platform for promotion and communication long before social media as we know it today existed, and social media’s…

Why Personalized Email Makes All The Difference

Posted on June 26th, 2018 by Neil Cumins

Imagine sitting down at your computer one morning, and finding two emails in your inbox from rival companies. Both contain identical discounts for something you’ve wanted to buy for ages. However, one email was sent specifically to you through a branded address, while the other has blank To and CC fields and came from a…

10 Ways To Be Sure Your Emails Are Read

Posted on May 2nd, 2018 by Neil Cumins

The statistics about our use of email are quite startling. There are 269 billion messages sent every day from an estimated 3.7 billion active accounts, with traffic volumes growing at an average annual rate of 4.4%. And while roughly half of those emails are spam, the genuine ones achieve great results for their senders. Email…

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