Jan19

Everything You Need to Know about gTLDs….

Posted by Kelly Kirkham

In the world of web addresses there are the good old standby domains like .com or .net. But those looking towards the future have discovered the many benefits of the newly released generic top level domains, better known as gTLDs.

Sometime between the arrival of the internet and the emergence of new exciting web address endings, inhabitants of the internet began to run out of web addresses. When looking to create new websites individuals were left with the decision to create complicated many-character .com domains, or pay a pretty penny for the domain they had their eye on. Not anymore.

Historically, an individual could only register one of the original 22 IANA (Internet Assigned Numbers Authority) approved web address endings, but with the arrival of hundreds of generic top level domains, or gTLDs, the World Wide Web gained the ability to design creative and impacting brands with industry specific web address endings. For example, Tom the fisherman began his own fly-tying business and could not afford Fishing.com. But thanks to the next big thing in web businesses, Tom was able to register Flies.fishing for a yearly low rate from Midphase (names and domains were changed to protect the innocent).

No matter what your specialty, niche or industry, you are bound to find the perfect gTLD for your image and brand. From .rodeo to .luxury, Midphase now has the exact domain you are looking for. All that’s left for you to do is choose which one is right for you.

The Internet Corporation for Assigned Names and Numbers, also known as ICANN, began accepting applications from individuals and businesses interested in gTLDs in 2012 and the ideas began to pour in. Top registered web address endings include; .club, .realtor, .guru, .NYC, .link, .London, .photography and dozens of others.

See .clubs race to the top of domain registrations here.

In the beginning, many were skeptical. Now three years and almost 4 million registrations later the 2.2 billion web inhabitants are now beginning to see that gTLDs are here to stay. Just in case you are still on the fence concerning gTLDs, here is a complete guide to everything you need to know to register the best domain available.

What are the different types of domains?

TLD: Top Level Domain

This category can refer to domains in general or to the original 22 recognized web address endings like .com, .net, .org, .co.uk, .edu and .gov.

gTLD: Generic Top Level Domain

This includes all aforementioned web address endings (.rodeo, .club, .ninja, etc.) and many more. For a complete list of available gTLDs visit Midphase.com.

ccTLD: Country Code Top Level Domain

Privately operated TLDs that are specific to residents of that particular country. ccTLDs are generally made up of two-character web address endings like .uk, .au, and .cn.

Internationalized Country Code Top Level Domains

These domains include all Arabic, Mandarin, and other non-alphabetic writing systems. For example   مص which is reserved for Egypt.

What are the benefits of registering a gTLD?

Beyond the obvious bonus of gTLDs being really fun, gTLDs offer all the benefits of a regular web address. gTLDs are a great way to showcase your brand without long and complicated web addresses, or worse being a subdomain of another website like .Wordpress or .Wix.

Create instant recognition and memorability with creative and specific web address ending as well as for specific pages around your site. Consider a .blog for your content page or a .press for your latest news and press releases. Not only will the address have instant recognition, but will provide additional marketing benefits.

Because each domain is ICAAN approved and registered there is no risk involved when undertaking a new generic top level domain. Each web address is as safe and valid as any other .net or .com.

Do gTLDs have the same SEO performance as standard TLDs?

In one simple answer: yes. It was originally thought that gTLDs would not receive the same Search Engine Optimization as the previously registered TLDs, but this is simply not true. Previously, a rumor circulated that Google ranked new websites lower than established sites that are 2 or 3 years old, but this is also false. Watch this video for Google’s official response. Google ranks pages based on relevance, quality and content when considering SEO.

The truth is that gTLDs oftentimes have a higher SEO rank when searching because of the actual keywords within the domain. I wouldn’t count on this fact to push you to the top spot within a search, but you could get a small SEO bump.

Helpful SEO tips:

  • When migrating your site to your new gTLD, be sure that you initially use a 301 redirect.
  • Handle redirects through your server rather than through your CMS (Content Management System).
  • Don’t forget to construct a helpful and friendly 404 page for your visitors; we would hate to confuse any of your new site’s potential visitors.
  • Consider building a site on your new gTLD with highly relevant content for that specific gTLD. This can help boost your search ratings when searches are keyword specific.
  • Utilize your free email address given with each registration. Your domain-specific email address adds credibility to all newsletters and content sent through email and is less likely to be marked as spam.

Visit Midphase.com for more information about gTLDs, to register your own or to get first dibs on the newst release with our Watchlist.

This article was brought to you by Midphase, for shared hosting, cloud servers and 24/7 support visit our site here www.midphase.com

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