Author Archive

10 Tips for Optimal Web Design

Posted on April 25th, 2017 by Neil Cumins

Launching a new website is an exciting event, but it’s easy to lose focus during the design and construction process. Larger companies may have different departments arguing over functionality and key priorities, while entrepreneurs often get swept away by irrelevant or superfluous ideas put forward by design agencies and well-meaning associates. To achieve the best…

The Dos and Don’ts of Social Media Management

Posted on April 18th, 2017 by Neil Cumins

If you thought social media marketing was easy, think again. This multi-billion dollar industry remains one of the fastest-moving and challenging aspects of corporate self-promotion. While we’re all comfortable uploading photos to personal pages or swapping memes with friends, using a business account to handle customer complaints or advertise forthcoming products requires a detailed understanding…

How to Create a WhatsApp Marketing Strategy for Your Brand

Posted on April 11th, 2017 by Neil Cumins

Earlier this month, Facebook announced that its WhatsApp messaging service was trialing a new system whereby companies could communicate directly with private users. Since WhatsApp’s client base now covers a billion people, this represents a serious business opportunity. And while Facebook was keen to downplay any possibility of spam mail being carried, there’s clearly scope…

Choosing the Right Domain Name for Your Blog

Posted on April 4th, 2017 by Neil Cumins

Choosing the right blog domain name isn’t a decision to be taken lightly. A non-corporate blog is a very personal thing, with a potential to develop in ways that are unforeseen at the outset. From evolving subject matter to the introduction of sponsored content, it’s important not to pigeonhole future growth by picking restrictive or…

Your Cart Is Suffering From Abandonment Issues! Do Something!

Posted on March 21st, 2017 by Neil Cumins

By the year 2020, it’s estimated that global ecommerce sales will be worth $4 trillion. That’s more than double the $1.9 trillion recorded last year, demonstrating the burgeoning popularity of online shopping. From Amazon Dash buttons to abandoned cart emails offering one-touch purchases, every effort is being made to encourage sales. Yet despite this, two…

How to Plan a Successful Digital Marketing Campaign for 2017

Posted on March 14th, 2017 by Neil Cumins

Any company planning a digital marketing campaign for 2017 will notice significant differences from their 2016 plans. Digital marketing is evolving at a faster pace than ever before, and a number of emerging trends are likely to impact on digital-focused businesses this year… Here are our top observations on trends for a successful digital marketing…

Nine Social Media Trends to Look Out For in 2017

Posted on March 7th, 2017 by Neil Cumins

Social media is constantly evolving as audiences become increasingly accustomed to building networks and sharing content. The companies already involved in this ever-changing digital world are constantly striving to keep up with user trends, while many new businesses wouldn’t survive without the communication and marketing opportunities presented by the likes of Instagram, Twitter, WhatsApp and…

Why Mobile SEO Will Be Your Top Priority in 2017

Posted on February 28th, 2017 by Neil Cumins

If mobile SEO optimization isn’t already your top priority in 2017, it should be. With the majority of global web traffic now handled by mobile devices, and search engines being the default gatekeepers of online content, getting SEO right has never been so critical. Yet sites are still designed on desktop computers, often with little…

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What’s In A Brand Name?

Posted on December 1st, 2016 by Neil Cumins

It’s hard to overstate the significance of choosing a good name for a new business. Not only does a brand name provide the most obvious representation of a fledgling enterprise, it’s also loaded with perceptions and inferences. A bold, confident name will speak volumes about the company behind the title, while a memorable brand can…

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How 5G Will Change The Web

Posted on November 24th, 2016 by Neil Cumins

As research continues into possible standards and specifications for the 5G cellular network, it’s worth taking a moment to consider how its predecessors have changed our lives, and whether 5G will have a similarly dramatic effect on internet usage… Fifteen years ago, the unveiling of 3G networks heralded the arrival of mobile internet access. Although…

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