Author Archive

Steps For Building A Money-Making Email Campaign

Posted on April 20th, 2018 by Neil Cumins

Email remains a crucial tool for promoting a business online, and a successful email campaign can deliver tangible benefits to a company’s bottom line. Open rates for B2C messages stand at around 15%, meaning one in seven recipients on a distribution list will learn about your latest sales offer or marketing campaign. That’s a significant…

Is The .com Domain Finally Out Of Fashion?

Posted on April 17th, 2018 by Neil Cumins

In the beginning, there was .com. And it was good. The first domain names ever registered were all .com addresses, at a time when .com domain registrations were seen as the only top level domain companies would ever need. America adopted .com as its country code TLD, ignoring .us and bucking a global trend of…

Why Unreliable Website Hosting Could Kill Your Business

Posted on April 13th, 2018 by Neil Cumins

Reliability isn’t a sexy subject. It’s rarely the top priority when looking for a new car, and it’s unlikely to affect which way you swipe on a dating app. Yet unreliability can be a deal-breaker for all sorts of things. It may even lead to the death of an online business if that company relies…

Tips For Building A Successful Online Store

Posted on April 10th, 2018 by Neil Cumins

In the final quarter of 2017, $119 billion was spent in ecommerce stores across the States. And although that’s only 9% of total retail sales over the same period, online shopping is clearly here to stay. Crowded Marketplace Unfortunately, so are your competitors. They have a head start over you, with established customer bases and…

Is It Easier To Buy Domains And Web Hosting From The Same Company?

Posted on April 6th, 2018 by Neil Cumins

In business, as in life, simpler usually means better. This is particularly true of domain name purchases and hosting services. These are crucial elements of developing a successful online brand, yet some companies confuse matters by purchasing domains from one company before employing an unrelated firm to manage the hosting. The theory of everything In…

Behind Every Successful Business Is A Reliable Web Host

Posted on April 3rd, 2018 by Neil Cumins

To an industry newcomer, or a graduate unschooled in computing lingo, web hosting might sound like a strange and mysterious procedure. Yet as anyone with a computing background knows, this process merely involves making a website’s constituent elements publicly available on a server. Sounds simple. But to succeed, this process involves a number of key…

How To Register Multiple Domains At The Same Time

Posted on March 30th, 2018 by Neil Cumins

There are situations where registering a single domain name isn’t enough. A new company might need to register domains across several brand names or subdivisions, rather than relying on second level domains like secondlevel.companyname.com. They might also wish to prevent rivals acquiring top level domains with the same primary domain name – an example would…

10 Truths You Need To Know About Domains

Posted on March 27th, 2018 by Neil Cumins

The importance of domain names is often overlooked. People are accustomed to entering terms like ‘http’ and ‘www’ into browser bars, but they rarely stop to consider what these terms mean or how they came about. Below, we’ve listed ten things you might not know about domain names, starting with a common misconception… #1. The…

Can I Buy A Domain For A Lifetime?

Posted on March 23rd, 2018 by Neil Cumins

There are several common misconceptions about the acquisition and retention of domain names. Consumers often struggle to separate fact from fiction, from misunderstandings about how country code TLDs work to speculation about how to buy a domain name forever. Myth: Lifetime Ownership One common cause of confusion involves people wanting to know how to buy…

What Is A Subdomain And Why Do I Need One?

Posted on March 20th, 2018 by Neil Cumins

What is a subdomain? This is a question frequently asked by newcomers to computing, or those planning to launch their first website but are unsure of how web hosting actually works. Type “What is a subdomain” into Google and almost eight million results are displayed. And while it’s doubtful many people will reach page 784,000…

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