Author Archive

The Ultimate Guide to Managing Customer Complaints

Posted on August 8th, 2017 by Neil Cumins

Regardless of how effectively you run your business, customer complaints are unfortunately inevitable. From IT gremlins to intermediaries letting you down, a 100 percent satisfaction rating is unsustainable as a business grows. And while most customers will quietly drift away to competitors, roughly five per cent will provide you with a second chance by registering…

Should You Accept Bitcoin Payments?

Posted on August 1st, 2017 by Neil Cumins

Bitcoin is the world’s first global digital currency, specifically designed for online transactions. We outline the arguments for and against accepting this unique payment method: PROS     There are no fees. Unlike credit cards, there are no transaction fees incurred, which can make online purchases seem more affordable and tempting to consumers.     It’s global. Customers on…

If Your Site Contains these Features, Remove Them – Immediately

Posted on July 25th, 2017 by Neil Cumins

Web design and programming has come a long way in a relatively short space of time. However, the rapid pace of development means that older websites are increasingly being rendered obsolete – if they’re rendered at all. From Flash to interstitials, these are the design and coding elements that should be removed immediately if they’re…

Lessons to Learn from Failed Internet Startups

Posted on July 18th, 2017 by Neil Cumins

The internet has only been an established part of our lives since the late 1990s, yet it’s already claimed innumerable corporate failures. The demise of high-profile brands like Webvan, Overto and eToys is often attributed to a recurring handful of reasons. As a result, the back stories of these failed creations can help today’s online…

Maximizing Ecommerce Sales

Posted on July 11th, 2017 by Neil Cumins

It’s a sad fact that two thirds of online shopping carts end up abandoned. From unreliable ecommerce functionality and stealth charges to poor database management and inept customer service, there are numerous reasons why a customer might not complete a transaction. While it’s impossible to eliminate some basket abandonments (like a change of heart or…

How Much Does it Cost to Create a Video for My Business?

Posted on July 4th, 2017 by Neil Cumins

As broadband speeds increase and websites become increasingly sophisticated, video marketing is really taking off. Venture capital firm KPCB estimate that almost three quarters of internet traffic distributed during 2017 will be video content, though this does include streaming media services. Nevertheless, the concept of watching videos online has become the norm rather than the…

Strategies for Retaining Your Online Customers

Posted on June 27th, 2017 by Neil Cumins

What every online business owner should know… It takes a great deal of effort to attract customers to your website. Effective search engine optimization can achieve a superior position in ranking results, while skilled advertising promotes your brand to new audiences. Everything from business cards to company vehicles should display a company’s website address while…

Ten Golden Rules for Ecommerce Sites

Posted on June 20th, 2017 by Neil Cumins

Ecommerce sites are geared towards maximizing sales. Every design feature, navigation branch and piece of text should drive people towards the checkout portal. However, there’s much more to consider besides a streamlined sales process. From reliability and rapid download speeds to helpful product descriptions and dependable hosting, we consider below ten golden rules underpinning any…

The Best Platforms for Business Video Hosting – YouTube Alternatives

Posted on June 14th, 2017 by Neil Cumins

As the world’s second most popular search engine, YouTube is an obvious choice for business video hosting. However, its intrusive adverts, slow file uploads and poor customer service deter many corporate clients. These are six of the best YouTube alternatives for video hosting:     Vimeo. The advert-free nature of Vimeo’s video hosting offers a crucial advantage…

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Is Dropshipping a Viable Business Model?

Posted on June 6th, 2017 by Neil Cumins

The internet provides a virtual shop window for any retailer or supplier. It removes the need for real-world premises, and it can greatly reduce the cost of setting up a business. However, there are still significant costs incurred in building up a comprehensive stock portfolio – from acquiring and storing the items to distributing them…

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