Author Archive

Ten Golden Rules For Effective Keyword Deployment

Posted on October 20th, 2017 by Neil Cumins

Effective keyword use is an art, not a science. Below we have listed Midphase’s recommendations for optimizing your site’s SEO, and ensuring customers can find you online, through a combination of diligent research and ongoing site management… Investigate your market. Use Wikipedia, Reddit and Twitter to create a list of industry-specific words and related terms…

Web Hosting Versus WordPress Hosting

Posted on October 10th, 2017 by Neil Cumins

Popularity doesn’t always guarantee quality, but it’s a good place to start. Anyone looking to design and launch a website needs to acknowledge the success of the WordPress content management system. This market-leading web development tool underpins 28% of the world’s websites – and the same proportion of the top ranked one million most-visited sites….

An Introduction To Schema

Posted on October 3rd, 2017 by Neil Cumins

Unless your career involves database development or human psychology, you may not have heard of schema. However, schema markups can be of real value for corporate websites, so it’s worth getting to grips with this intriguing (if technical) concept… What does schema mean? In computing terms, schema describes a representation of a plan or theory….

How To Attract International Customers

Posted on September 26th, 2017 by Neil Cumins

There are 195 countries in the world, and chances are your business is currently only targeting one of them at the moment. With Americans only comprising around 4% of the world’s population, it’s easy to see potential markets being missed south of the Rio Grande and north of the International Boundary. Risk-averse (or apathetic) entrepreneurs…

Ten Tips for Boosting Ecommerce Conversion Rates

Posted on September 19th, 2017 by Neil Cumins

There’s always more that can be done to improve ecommerce conversion rates. Online audiences are constantly expanding and maturing, while ecommerce systems become more sophisticated with every passing year. Yet less than one in ten American retail dollars is spent online. That’s remarkably low given our reliance on (and familiarity with) the internet. There are…

How To Tell If Your Website Needs Replacing

Posted on September 12th, 2017 by Neil Cumins

Technology dates faster than fashion, and websites are no exception to this. That slick new portal you commissioned back in 2010 may seem as outdated today as the iPhone 4 or Windows 7 – both launched as this decade began. And any brand whose site hasn’t been revised since the 2000s has to accept its…

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Ten Tips for Increasing Website Conversions

Posted on September 5th, 2017 by Neil Cumins

A great deal is made about the importance of driving traffic to your website. From advertising to SEO, many companies focus their efforts on getting people to their homepage. Having invested heavily in traffic generation, these firms then forget to focus on maximizing conversion rates – the primary function of most ecommerce websites. There will…

Cyber Security For Remote Workers

Posted on August 29th, 2017 by Neil Cumins

Away from the server rooms and network firewalls of corporate buildings, home workers are uniquely vulnerable to malware and hacking. Fortunately, there are plenty of ways to improve remote staff’s online security and protect the corporate data they rely on:     Supply company laptops. Giving laptops to staff ensures your head of IT can govern each…

What’s Going to Happen to Bitcoin?

Posted on August 22nd, 2017 by Neil Cumins

Bitcoin is an unlikely internet success story. Created anonymously eight years ago, this digital currency can only be acquired in whole units or tiny fractions worth one hundred millionth of a bitcoin. It’s bought by paying money into an ATM, or earned by surrendering computer processing power to recording bitcoin-related transactions in an indelible public…

How to Build Quality Website Links

Posted on August 18th, 2017 by Neil Cumins

The precise composition of search engine algorithms is a closely guarded secret, but most industry observers agree on the importance of links to websites. Inbound links provide the web crawlers powering Google and Bing’s all-conquering search engines with compelling evidence of a site’s value. After all, websites normally only direct traffic elsewhere if these destination…

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