Author Archive

Ten Golden Rules for Ecommerce Sites

Posted on June 20th, 2017 by Neil Cumins

Ecommerce sites are geared towards maximizing sales. Every design feature, navigation branch and piece of text should drive people towards the checkout portal. However, there’s much more to consider besides a streamlined sales process. From reliability and rapid download speeds to helpful product descriptions and dependable hosting, we consider below ten golden rules underpinning any…

The Best Platforms for Business Video Hosting – YouTube Alternatives

Posted on June 14th, 2017 by Neil Cumins

As the world’s second most popular search engine, YouTube is an obvious choice for business video hosting. However, its intrusive adverts, slow file uploads and poor customer service deter many corporate clients. These are six of the best YouTube alternatives for video hosting:     Vimeo. The advert-free nature of Vimeo’s video hosting offers a crucial advantage…

Is Dropshipping a Viable Business Model?

Posted on June 6th, 2017 by Neil Cumins

The internet provides a virtual shop window for any retailer or supplier. It removes the need for real-world premises, and it can greatly reduce the cost of setting up a business. However, there are still significant costs incurred in building up a comprehensive stock portfolio – from acquiring and storing the items to distributing them…

PayPal vs Stripe: Which one Should Your Business Use?

Posted on May 30th, 2017 by Neil Cumins

Ecommerce is big business nowadays. It’s been estimated that $1.91 trillion was spent globally last year, and over half the world’s internet users now buy online. Yet Census.gov figures suggest only eight per cent of American retail sales last year were made through websites. While some companies deliberately focus on driving consumers into outlets and…

The Best Paid WordPress Themes

Posted on May 23rd, 2017 by Neil Cumins

WordPress has become the world’s leading website design platform. Its open source design and customizable plugins have led to the development of thousands of themes. The best WordPress templates are SEO friendly, responsive to mobile devices, and easy to personalize. These are twelve of the finest WordPress templates currently available:     Avada. A long-standing bestseller, Avada…

How to Attract More Customers to Your Online Business

Posted on May 16th, 2017 by Neil Cumins

Knowing how to engage new customers is a crucial factor when ensuring the success of any online business. Most markets already contain a variety of established internet-based brands, and consumers have increasingly high expectations of online transactions as the internet becomes the primary method of sourcing products and services. Few companies can afford to rely…

How to Use Color Psychology within Your Digital Marketing

Posted on May 9th, 2017 by Neil Cumins

It’s remarkable how heavily humans are influenced by color. Certain shades and tones can affect everything from our blood pressure and appetite to our emotional responses and buying intentions. And this subconscious reaction to color continues online, which is why color psychology is such a crucial part of designing or revising a website. Even though…

How to Create a Mobile SEO Friendly Website

Posted on May 2nd, 2017 by Neil Cumins

Type “mobile SEO website” into Google, and almost six million results will be returned. That’s indicative of how significant not just search engine optimization has become in recent years, but mobile-specific SEO. Achieving the coveted first-page results position is the dream of every marketing manager and web developer, despite the enduring mystery surrounding the algorithms…

10 Tips for Optimal Web Design

Posted on April 25th, 2017 by Neil Cumins

Launching a new website is an exciting event, but it’s easy to lose focus during the design and construction process. Larger companies may have different departments arguing over functionality and key priorities, while entrepreneurs often get swept away by irrelevant or superfluous ideas put forward by design agencies and well-meaning associates. To achieve the best…

The Dos and Don’ts of Social Media Management

Posted on April 18th, 2017 by Neil Cumins

If you thought social media marketing was easy, think again. This multi-billion dollar industry remains one of the fastest-moving and challenging aspects of corporate self-promotion. While we’re all comfortable uploading photos to personal pages or swapping memes with friends, using a business account to handle customer complaints or advertise forthcoming products requires a detailed understanding…

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