Author Archive

What Difference Does The Right Domain Extension Make?

Posted on June 15th, 2018 by Neil Cumins

When the internet was being developed in the 1970s and 1980s, there was only one way to end an address. The .com top level domain (as domain extensions are also known) reflected the exclusively corporate ethos of the internet’s early years. The very first domain name was registered in 1985 to the Symbolics Computer Corporation,…

Share And Share Alike

Posted on June 12th, 2018 by Neil Cumins

There’s a common misconception that dedicated website hosting is the ideal solution for everyone. It’s clearly an indication of success if a company site requires a server all to itself, and there’s no longer a need to share bandwidth or network resources with unrelated companies. Yet in truth, shared hosting is often the best option…

The Importance Of Keeping Your Customers Safe Online

Posted on June 5th, 2018 by Neil Cumins

The war against cybercrime has become one of the 21st century’s main battlegrounds, and America is on the frontline. In 2016 over a thousand data breaches were reported across the States, compared to just 38 in the United Kingdom. One in ten US consumers has experienced a cyberattack through their home network. While the government…

The Ever-Changing Face Of SEO

Posted on May 30th, 2018 by Neil Cumins

Despite periodic claims that search engine optimization is a dead art, SEO provides the foundations that underpin website rankings. The ever-changing nature of this digital marketing strand has left industry beginners and SEO gurus alike struggling to keep pace with changes made by Google and Bing. Their web-crawling algorithms are believed to measure hundreds of…

Important Differences Between Google And Bing

Posted on May 25th, 2018 by Neil Cumins

Twenty years ago there were dozens of search engines serving up curated results. However, when Google launched in 1998, its focus on relevance left rivals like Lycos and AltaVista far behind. Despite a series of mergers and acquisitions, other search engines failed to replicate the efficiency of Google’s web crawlers or the effectiveness of its…

Search Engine Myths And Legends

Posted on May 22nd, 2018 by Neil Cumins

Like many elements of the internet, search engine optimization has experienced growing pains. As Google and Bing refined their algorithms for scanning and ranking websites, the fledgling process of optimizing a website’s appeal evolved into a mature industry worth billions of dollars. And along the way, knowing how to SEO has become a marketable skill….

WordPress Plugins That Will Improve Your Website

Posted on May 18th, 2018 by Neil Cumins

As well as powering a quarter of the world’s websites, WordPress is blessed with an abundance of plugins. The WordPress.org portal currently hosts over 55,000 separate programs, each designed to perform a specific role. Many of these plugins are focused on improving website SEO – helping sites and their constituent pages rank more strongly in…

Do You Need To Hire A Search Engine Optimization Company?

Posted on May 15th, 2018 by Neil Cumins

It’s no coincidence that search engine optimization companies are easy to find through Google and Bing. These firms have flourished as small businesses, and entrepreneurs seek shortcuts to propel their websites towards the top of ranking results. With an encyclopedic knowledge of trends and terminology, these self-styled SEO gurus are an obvious choice for the…

Why You NEED SiteLock Protecting Your Website

Posted on May 11th, 2018 by Neil Cumins

Online security is an ongoing battle, and SiteLock represents the ultimate weapon for large and small businesses alike. Launched a decade ago as TrueShield, this former garage enterprise has evolved into a leading website protection tool. SiteLock’s roster of products and services has expanded to match its customer base, which now extends to over eight…

5 Easy Ways To Improve Search Engine Optimization

Posted on May 8th, 2018 by Neil Cumins

While it may often seem strange and unintuitive to industry newcomers, SEO is actually relatively straightforward. Despite constant revisions to the search engine algorithms used to rank websites, optimizing a site can still be achieved with quick and easy changes that often follow principles of common-sense. These five tips should enable any website to improve…

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