Tweets, posts and status updates are all great marketing tools for your business, but you should never underestimate the power of a good business blog. Here are some quick and easy steps to make the most of your blogging experience.
Blogging can be one of the most time-consuming aspects of running your business, however research shows that a business blog can generate 126% more leads from potential new customers.
It is easy to fall behind with your posts, but if your blog is experiencing a dry spell there are a few things you can can do to get yourself up and running again. The key to a successful blog is routine and interest. Once you get your readers on board, make sure that you provide content that’s interesting enough to keep them coming back. If you do, you’ll convert them into customers.
Consider giving your blog a makeover with our updated website builder to get motivated. Follow the steps below to get the your customers through the door:
- Discover your USP.
Not the delivery service, but what makes you stand out from the crowd, Your Unique Selling Proposition. he specialized topic that you know more about than the average individual. If you write about something you enjoy, you’ll see increased engagement.
- Make a list.
Find your favorite online note-taking medium (Evernote, Notebook++, OneNote, etc) and start writing down anything and everything that you find interesting; it can be pictures, videos or simply links to interesting stories. You can come back to your list whenever you’re running out of steam.
- Don’t overthink it.
There are some writers who will slave over their blog posts to make them perfect, but this isn’t absolutely crucial. Obviously check for grammar and credibility, but remember that good content is about the topic and interest, not about commas. Your posts should be engaging, and your audience will identify more with your writing if it mimics natural speech rather than if it is regimented.
- Plan your posts.
If you find yourself stuck in a rut, pick a topic and outline your paragraph structures in a plan format. Eventually your outline will become specific enough that it will write itself (and you get to use your planning skills from middle school!). Don’t think of writing a blog post as a big project; instead think of it as many small tasks combined into one to keep from getting overwhelmed.
- When in doubt, write more.
Learning to write well is like training for a marathon: you won’t get faster times unless you run a lot, just as you won’t get any better at writing unless you write a lot. Be patient with yourself, not all of your posts will be epic but you will get there if you keep trying.
How do you find motivation when posting to your own blog?
Let us know @Midphase for a chance to have your blog featured in one of our articles.
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