Mar7

Welcome to Googleville?

Posted by Sarah Holt

Googleville

First it was the internet, and then it was glasses, now Google wants to ‘Honey I’m Home’ its way into your house.

Ever since the term “The Internet of Things” was coined, industry players have been waiting for the day that small sensors attached to the Internet would change the way humans live and communicate with the world around them.

That day seems to have got closer, recently, following news that Google has acquired Nest Labs for more than $3 billion, representing a dramatic foray into sensor technology including thermostat and smoke detection devices.

Google and others are racing to become the first virtual and physical builders of the ‘Conscious Home’ a term used to describe a nexus of hardware, software and cloud services designed to make your home ‘smart’.

Google said in a recent press release “Nest’s founders, Tony Fadell and Matt Rogers, have built a tremendous team that we are excited to welcome into the Google family. They’re already delivering amazing products you can buy right now – thermostats that save energy and smoke or CO2 alarms that can help keep your family safe. We are excited to bring great experiences to more homes in more countries and fulfill their dreams!”

According to Nest, this decision wasn’t made on a whim.

“Google has been in the mix in some way or another for about three years of our almost four-year history. A company that gets what we do and who we are at Nest –and wants us to stay that way. “

One of Nests’ products, a smoke alarm detector is designed for the Internet Age.

“Your smoke alarm should give you information whenever you want it, not just when you’re in danger. Nest Protect is designed to tell you what you need to know.”

And, that is the basis of many smart-technology solutions that are now being connected to the Internet and why Google wants to become involved.

However, not everybody thinks the purchase is such a good idea. Forbes Magazine recently proclaimed that Nest has few barriers to entry and stated that Google, in essence, is diluting its focus through some of its recent technology purchases.

“From search engine optimization and Ad Words onwards Google’s genius has lain in ecosystems and peer groups,” said Forbes.

“Nest is hardware with some data possibilities in an environment that will draw in competition from every consumer electronics company out there currently nursing frail balance sheets. Don’t look to Nest, look to robotics, Project ARA, Lending Club, WAZE and more instances of Google the catalyst.”

Meanwhile, expect a day when small sensors or technology gadgets sit on your desk and relay information from your website with regard to unique visitors, goal conversions, bounce rates and other worthwhile web analytics data.

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