The Secret Weapon for SEO?

SWAT

Google’s new WordPress plugin could be part of your SWAT team for SEO strategy. 

The big read-all-about it story in the SEO and content marketing arena at the moment is that Google is courting WordPress with a new webmaster plugin.

Google Publisher promises to make technical SEO easier for designers and business owners, who wish to focus on building revenue rather than spend their time pleasing a search engine.

The plugin, currently available to download in trail beta form, gives site owners access to certain Google services from within WordPress, including…

  • Google AdSense: The plugin links your WordPress site to your AdSense account and makes it easier to place ads on your site — without needing to manually modify any HTML code.
  • Google Webmaster Tools: Provides you with detailed reports about your pages’ visibility on Google. The plugin allows you to verify your site on Webmaster Tools with just one click.

“We’ve heard from many publishers using WordPress that they’re looking for an easier way to work with Google products within the platform,” said Google.

“We are still fine-tuning the plugin to make sure it works well on the many WordPress sites out there.”

At the time of writing this blog entry, the WordPress plugin was averaging around 1600-2400 downloads per day, and reviewers were giving it an average rating of about 4.1 stars.

Users are also advised to read Google’s Terms of Services that cover issues relating to Adsense and other areas such as privacy and copyright protection.

The new plugin makes absolute sense from a Google point of view, since WordPress is now the world’s most popular blogging platform and regarded as a highly stable small-sized content management system for businesses.  It is becoming almost standard for smaller sites to launch a new website using the software, especially since Google seems to love the way it structures and houses content including text, images and video.

In the last year or so Google has shaken up lead generation channels for businesses across the globe by implementing a series of algorithm adjustments termed Penguin and Panda that reward high-quality content publishers at the expense of other sites which publish shallow content simply for the sake of ranking well on a search engine.  The new plugin emphasizes the powerful role WordPress is starting to play in the world of content marketing today.

 

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