Posts Tagged “Penguin”

Penguin Approved Link Building Strategies

Posted on June 8th, 2012 by Dustin Williams

With the launch of Google’s Penguin Algorithm, it has been made very clear that certain types of link building activities can hurt your website rankings. Google has declared war on webmasters trying to use spammy link building tactics to game the rankings and the Penguin Algorithm is all about discovering those sites that participate in…

Google Launches Penguin Update: Opens the Doors to Negative SEO

Posted on April 27th, 2012 by Dustin Williams

At a recent conference Matt Cutts, the head of Google’s webspam team announced that Google was working on an algorithm update that would level the playing field for sites that don’t participate in “over-optimization” strategies. He later clarified that “over-optimization” wasn’t the best way of putting it because it is really about webspam. According to…

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