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The reason this provocative question comes up is because a lot of small businesses are becoming overwhelmed by new social media avenues that are seeking to siphon off your energy from networks you have just gotten familiar with, including Facebook.
Most small businesses are now using Facebook to manage their social updates. That’s there first port of call, followed probably by Twitter. True, there are few early adopters using Foursquare and many of us are using Linkedin Pages. But the reality is that Facebook has become the lynch pin for social media marketing even if customers may be moving elsewhere.
But the problem with Facebook is that just about everyone is regarded as your friend. This includes your boss, your dog, and anybody you may have briefly bumped into at website marketing conference or online web hosting seminar. Facebook pages and ‘Likes’ of course helped solve some of the business aspects of online marketing, but on a personal level everybody on your Facebook is regarded as a friend.
Thus, the arrival of Google +, which takes care of this sticky issue by introducing Circles as a way to differentiate relationships including friend vs. acquaintance vs. business contact. These groups now allow you to define your relationship to that person rather than simply being lumped into one friend category.
And, people can be in more than one circle just like real life. That means you can have a friend that resides in both your co-worker and friend circle. Now you can share information or updates with some people or all people. You decide.
This concept extends further into Google + -pages for business which allows you to further distinguish between clients, partners and suppliers.
“Different people are interested in different parts of your business. Whether it’s breaking news, updates, promotions, links, photos – even talking face-to-face with groups via easy-to-use video chat – Google+ lets you easily share the right things with the right customers,” said Google.
This is just a quick insight into how Google Circles may overtake Facebook in the business arena. Of course, it is quite possible that Facebook will probably start introducing new ways to manage and define your relationships, in business and in your personal life, but for the moment Google Circles seems to have the edge.
It’s thus highly suggested you add a Google + button to your existing website which we hope resides on our cheap, affordable hosting plans priced below $3!
One more thing: Check out this fun video that gives you a quick look into the general differences between Google Circles and Facebook.