First it was the internet, and then it was glasses, now Google wants to ‘Honey I’m Home’ its way into your house.
Ever since the term “The Internet of Things” was coined, industry players have been waiting for the day that small sensors attached to the Internet would change the way humans live and communicate with the world around them.
That day seems to have got closer, recently, following news that Google has acquired Nest Labs for more than $3 billion, representing a dramatic foray into sensor technology including thermostat and smoke detection devices.
Google and others are racing to become the first virtual and physical builders of the ‘Conscious Home’ a term used to describe a nexus of hardware, software and cloud services designed to make your home ‘smart’.
Google said in a recent press release “Nest’s founders, Tony Fadell and Matt Rogers, have built a tremendous team that we are excited to welcome into the Google family. They’re already delivering amazing products you can buy right now – thermostats that save energy and smoke or CO2 alarms that can help keep your family safe. We are excited to bring great experiences to more homes in more countries and fulfill their dreams!”
According to Nest, this decision wasn’t made on a whim.
“Google has been in the mix in some way or another for about three years of our almost four-year history. A company that gets what we do and who we are at Nest –and wants us to stay that way. “
One of Nests’ products, a smoke alarm detector is designed for the Internet Age.
“Your smoke alarm should give you information whenever you want it, not just when you’re in danger. Nest Protect is designed to tell you what you need to know.”
And, that is the basis of many smart-technology solutions that are now being connected to the Internet and why Google wants to become involved.
However, not everybody thinks the purchase is such a good idea. Forbes Magazine recently proclaimed that Nest has few barriers to entry and stated that Google, in essence, is diluting its focus through some of its recent technology purchases.
“From search engine optimization and Ad Words onwards Google’s genius has lain in ecosystems and peer groups,” said Forbes.
“Nest is hardware with some data possibilities in an environment that will draw in competition from every consumer electronics company out there currently nursing frail balance sheets. Don’t look to Nest, look to robotics, Project ARA, Lending Club, WAZE and more instances of Google the catalyst.”
Meanwhile, expect a day when small sensors or technology gadgets sit on your desk and relay information from your website with regard to unique visitors, goal conversions, bounce rates and other worthwhile web analytics data.]]>
Today, the new web address ending .shoes goes on sale, as an alternative to .com and .us. To celebrate, Midphase has created this concise history of shoes infographic.
At Midphase, we subscribe to the philosophy ‘if the .shoe fits, get the website.’ Get your own www.yourname.shoes from the Midphase homepage.]]>
Whose names are down and who’s already in, when it comes to the new .la club.
Hundreds of people and businesses have already got their hands on a new .la web address. Web designer Charissa Santos is just one name on the city’s new guestlist.
“I’m an L.A. native and continue to think L.A. is a great city to be rooted in. I liked that the .la domain could express that, and invite people to know something about me,” said Charissa, about her decision to buy a .la domain.
“I’ve gotten a few remarks about the address. Mostly, “I didn’t know you could get one of those!”
“I think my .la address will be good for business. I think the people I’d ideally like to work with see L.A. as a wildly creative place. The mix of culture and people certainly expand the way I see things. It’s also great that the address is so easy to remember and unique.”
Here’s a snapshot of Charissa’s sleek website.
Charissa is joined in the .la VIP area by
exclusive club venues…
And film scouts
To get your own .la address click here, type the website address you want into the domain name finder – for example bestactor.la – and you’ll be given the option to snap it up, if it’s not already been taken.
The web address ending .voyage was added to the Internet this week. To mark the occasion, Midphase looks at some of the most epic voyages ever made…
In 1873, Jules Verne wrote the novel Around the World in Eighty Days, in which adventurer Phileas Fogg circumnavigated the globe. But epic journeys aren’t the stuff of fiction anymore, and modern day Foggs aren’t just travelling by ships and trains.
In September 2013, aviator Jonathan Trappe attempted to fly across the Atlantic powered only by helium balloons. He lasted 12 hours before he crash landed.
In February 2014, actor Samuel Johnson broke the record for long distance unicycle riding. He pedaled from 10,000 miles around Australia to raise money for breast cancer.
In December 2012, Taiwanese skateboarder, Wu Meng-lung traveled 300 kilometers on a skateboard in just 24 hours.
In 2009, 65-year-old Brit David Baird ran 2,557 miles across Australia, pushing a wheelbarrow.
In 2013, Lee Abbamonte became the youngest American to visit every country in the world. He ticked off all 193 of the United Nation’s Member States.
In 2007 Lahcen Ahansai won the world’s toughest race – the Marathon de Sables – for the 10th time. The race covers 156 miles of the Sahara Desert and lasts six days.
In 2012, James Roumeliotis set the record for the longest distance covered on a pogo stick. He bounced for 14 hours and 32 minutes and covered 33.37 kilometers.
To get your own .voyage web address or other new web address endings like .tips, .diamonds and .enterprises, visit the Midphase website.]]>
To web industry professionals, this question is easy as ABC. But things aren’t as black and white when you’re on the outside.
Small business owners have a lot on their plate when they’re getting set-up online. There’s domain name registration to consider and hosting options to look into. Then there’s the look and function of your new site to consider.
This is where confusion creeps in. Many business owners mix up the terms web designer and web developer, often confusing them as the same job description or misunderstanding what skills and capabilities they possess. So let’s clear things up.
By nature, a web designer is adverse to getting bogged down in programming, databases and other infrastructural elements that power your website. They want to creatively produce potential web designs for your site using popular software such as Photoshop, Illustrator, and Dreamweaver and possibly Flash.
At times they may help you with logo design, branding and even the user-interface, that is, how people navigate through your site. These days he is also proficient in customizing WordPress blogs since they are so important in SEO and content marketing.
A web developer is more akin to a mechanic or technician, but this is not to imply they are not creative. They are essentially involved in programming the underlying code that connects a database to a website and makes a website ‘smart’ or dynamic.
You will also find them involved in building mobile applications and other interesting programs that accept user input and then display it in creative ways on a website. Surveys, Voting Polls, Games, Credit Card Applications, E-commerce stores are all examples of applications built by a web developer. They will generally be skilled in specific programming languages like PHP, C#, Java, Perl, Python and have a great understanding of backend databases such as MySQL or SQL server.]]>
The web address ending .tips is released today, as part of the next stage of the Internet’s TLD revolution. To mark the occasion, Midphase has created a wall of fame of advice from the great and the good of the past centuries.
If the above words inspire you to finally get your own business off the ground, or to inject a little extra pep into your existing business plan, you can get a bespoke web address name and website on the Midphase website.
The ‘you scratch my back, I’ll scratch yours’ of online marketing.
Affiliate marketing is the type of term that has new businesses and bloggers reaching for the dictionary. But once you get past the semantics, it’s a pretty easy concept to grasp. Better still, it’s not too bad for your bank balance either.
In a nutshell, affiliate marketing is all about referrals between businesses and second parties, like bloggers or other independent websites. These second parties place recommendations on their own websites, which direct their own readers to the business’ site. If the recommendation results in a sale, it’s pay-day for the second party.
Recommendations can come in the following guises…
Word of mouth referrals: Review a product or service you like on your blog and shout about it on social media. Give your readers a link to your affiliate business’ website, so they can get the goods for themselves.
Email recommendations: Email your contacts to rave about the product or service you are promoting.
Rich website content: Write how-to articles and tutorials on subject that relate to your affiliate business’ industry and name-drop your affiliate business partner’s website in the copy. Embed links to their site.
Directories: Create a directory page that lists your affiliate business partner as part of a specific community.
Discount banners: Fly a banner on your site with a pre-arranged discount for the brand you are promoting.
Case Study: Midphase
Midphase affiliates pocket $100 dollars for every sale that comes as the direct result of their recommendations or referrals.
Midphase takes the hard work out of affiliate marketing, too. Our in-house graphic designers have created a collection of banner ads and text links, which are easy to incorporate into any website.
To sign-up, you have to go through a hassle-free application process, outlining your name, URL address, and your plans for promoting Midphase. You can be up and running in a matter of days. Details are available on the Midphase website.]]>
Google’s new WordPress plugin could be part of your SWAT team for SEO strategy.
The big read-all-about it story in the SEO and content marketing arena at the moment is that Google is courting WordPress with a new webmaster plugin.
Google Publisher promises to make technical SEO easier for designers and business owners, who wish to focus on building revenue rather than spend their time pleasing a search engine.
The plugin, currently available to download in trail beta form, gives site owners access to certain Google services from within WordPress, including…
“We’ve heard from many publishers using WordPress that they’re looking for an easier way to work with Google products within the platform,” said Google.
“We are still fine-tuning the plugin to make sure it works well on the many WordPress sites out there.”
At the time of writing this blog entry, the WordPress plugin was averaging around 1600-2400 downloads per day, and reviewers were giving it an average rating of about 4.1 stars.
Users are also advised to read Google’s Terms of Services that cover issues relating to Adsense and other areas such as privacy and copyright protection.
The new plugin makes absolute sense from a Google point of view, since WordPress is now the world’s most popular blogging platform and regarded as a highly stable small-sized content management system for businesses. It is becoming almost standard for smaller sites to launch a new website using the software, especially since Google seems to love the way it structures and houses content including text, images and video.
In the last year or so Google has shaken up lead generation channels for businesses across the globe by implementing a series of algorithm adjustments termed Penguin and Panda that reward high-quality content publishers at the expense of other sites which publish shallow content simply for the sake of ranking well on a search engine. The new plugin emphasizes the powerful role WordPress is starting to play in the world of content marketing today.
by Emilie DeCoursey
Inspiration for anyone looking to unlock their creative genius and get on in business…
Throughout the history of mankind people have left a legacy with their discoveries and inventions. Millions of lives have been improved due to the sleepless nights of those who had a burning drive to create something worthwhile for our productivity, our health, and our overall happiness.
It’s nearly impossible to narrow down the best inventions of our modern times, but we gave it a shot, in the hope that you’ll feel inspired to answer the call to create. Behold…
Who wants to exercise and eat right to get six-pack abs? That’s asking way too much! Instead, you can strap on this comfy cage around your midsection and relax on the couch while it presses deeply into the folds of your skin and only slightly jabs at your internal organs. But when you remove it, the ‘Ab-hancer’ has left some convincing indentions that are sure to look like genuine muscle definition! Swimsuit season here we come!
It’s got to the point where I can hardly leave my home any longer for fear of coming across a dog on a walk and being confronted with his uncovered bum! It’s outrageous really. Preventing scandal and offense for defenseless humans everywhere, these truly inspired covers ensure that we never have to feel terrorized by the unpleasant backsides of cats and dogs against our will. Instead you can gaze upon an artistic sketch of a pair of dice, a peace sign, a flower, or an ever-pleasant smiley face! If only I thought of it first.
It’s just plain unreasonable to assume that everyone wants to bother with looking for a table when the desire to plop down and eat on the spot arises. When you’re hungry, you’re hungry and you should be able to eat right off of your own…pants…if you want to! Thanks to the ‘Picnic Pant’ you can do just that. Just sit cross-legged wherever you please and you’ve got the perfect place to eat your meatball sub with no chance whatsoever of spilling or staining the crotch of your pants or being embarrassed in anyway about your personal style choices.
Sleep Safe Tape
For all those people who are sick and tired of their boss being on their case about being awake and stuff while they’re at work. Lay off will ya! Now the joke’s on them. Take your little nap or sleep half the day away. No one will notice!
I’m angry, you’re angry, we’re all so angry. If only there was a way to truly let our anger out by shouting and yelling without making others think we’re completely crazy. Well no one has to know how crazy you are if you simply scream into a vase! It’s so sleuth you might as well be coughing quietly into a napkin, nothing off about it. Now you don’t have to bother screaming into a pillow or going for a nice walk to cool-off for a bit. Simply pick up your “Shouting Vase” and have at it!
Now that you’ve been utterly inspired by the genius inventions of others, it’s time to make your own mark. Don’t be intimidated by those who have come up with products that will be pretty hard to beat. You can do this, we believe in you! And when you’re ready to shout about your genius, get your product a bespoke web address with Midphase.]]>
by Emilie DeCoursey
One of the most admirable and successful figures in history is celebrating his 205th birthday this month. So, to honor former President Lincoln, we wanted to share some of his inspirational quotes and apply them to building a business today.
“Determine that the thing can and shall be done and then… find the way.” ― Abraham Lincoln
Hear hear Mr. Presdient! When it comes to starting and growing a business there are sure to be many roadblocks that stand in the way of success and stability. Particularly in the early stages when there is so much to be done, it can be hard to know where to start. But anyone who has made the effort to grow a business of their own knows that no one else is going to jump in there and do it for you or bend over backwards to show you the way. You must find the way yourself with determination and gumption!
“Books serve to show a man that those original thoughts of his aren’t very new after all.” ― Abraham Lincoln
It can be defeating to feel like you’ve experienced a “Eureka!” moment in determining an awesome business idea, only to find out it’s already being done. The world is a big place and there are lots of other people to compete with, many of whom are likely to be smarter or richer than you are. It’s important to realize that you’re not the only one with a good idea, because it can light a fire under you to get started right away before someone beats you to it. Or, if they’ve already begun, it will push you forward to make your business even better that the competition!
“Always bear in mind that your own resolution to succeed is more important than any one thing.” ― Abraham Lincoln
Perhaps you’re one of those people mentioned above who has been blessed with the funds and the smarts to prosper in new business endeavors, but maybe you’re lacking in resolve. Growing a business or brand comes first from a place of determination to see it through.
“Every man’s happiness is his own responsibility.” ― Abraham Lincoln
Maybe you fail at first or permanently, maybe your business takes off like a rocket the first year, but no matter the outcome of your business, your happiness is up to you. Likewise, if you feel that making your entrepreneurial dreams come true will make you really happy, it’s up to you alone to make it happen!
“The best way to predict your future is to create it” ― Abraham Lincoln
Many are the people who like to sit around sharing “what ifs”, “if onlys” and “one days”. But those who are serious take action now and have a clear vision of what’s down the road, because they’re paving that road one stone at a time.
“You cannot escape the responsibility of tomorrow by evading it today.” ― Abraham Lincoln
Building a business takes a lot of work. As with any other challenges, giving it your all one day and then letting it slide for three doesn’t help. If you want to achieve your business dreams, make today count and kick procrastination out the door!
So there you have it, you can do this; this is your year! Thank you President Lincoln for the needed boost to make our dreams a reality!]]>