Hello, I?m from Adobe.com. Can I help you?

Adobe needed a key question answered: How many abandoned shopping cart transactions could be averted by proactively using an online chat system to intervene in the process? According to CRM magazine, Adobe.com hired a decision-modeling tool from SalesNext in 2009 to find out, and see if conversions could be improved upon. The chat software was [...]

FightUnstructured Content? inside WordPress with these two tools

If you?re a web designer or developer tasked with deploying custom WordPress solutions for your clients, you may often run into problems dealing with unstructured content entering the system by users brought up using high-level editors, such as Microsoft Word. They may attempt to copy the entire gambit of formatting that exists on the Word [...]

Coding for Tablets: Another Fork in the Road for Website Developers?

You can use affordable web hosting from midPhase to drive down costs and implement a robust server platform, but you still need to keep your eye on how clients interact with your products and the devices they use to ultimately make a purchase. For this reason, a recent digital marketing insight from Adobe reveals an [...]

How conversion tracking can turn you into an IndianAdwords? Scout!

In a recent blog post entitled Is Google SEO sleeping with Google SEM, we refuted the claim that Google Adwords strategies by small business owners somehow positively or negatively influence natural search rankings for your website. According to Vanessa Fox, author of Google in the Age of Marketing, her research indicates that when a brand [...]

Is Google SEO sleeping with Google SEM?

If you run a small business, there is a strong likelihood you may be running a Google Adwords campaign to stimulate lead conversion — in addition to your SEO strategy! And, if you are heavily reliant on paid Search Engine Marketing (SEM) leads from Google Adwords, the odds are high you?re reluctant to reduce your [...]

Django Behind the Scenes

Django is bound to attract interest from propeller heads who value the contributions of this high-level Python Web Framework thatencourages rapid development and clean, pragmatic design?. If you are? web developer you will undoubtedly recognize the data-model syntax below that is typical to Django: Source: Django Documentation Django, an open-source web app framework, written in [...]

A helicopter view of SMB tech trends in 2012

A recent list of technology predictions put forward by the SMG Group suggests that progressive SMBS will invest up to 73% more in technology in 2012 than they did in 2011. The report said that around 50% of all SMBs have now launched a social media presence. However, many confirm they are just too busy [...]

Yes, web designerswe sympathize!

Warning: Not everyone will agree with the conclusions drawn here. Some of you may be smarter than the rest of us and found ways to limit the damage. If so, write your comments at end of article so we can all learn from your experiences! If you are a web designer you know what it [...]

Start thinking ‘privately’: Launch an Intranet!

So you think your one-person operation or SMB is too small to kick-start an intranet? Think again! Web designers, web developers and small business owners including architects, accountants, lawyers and medical practices can all benefit from a private internal network that allows both your employees (and customers) to share, post and download files relating to [...]

Keep your friends close and your enemies closer

Microsoft took this advice last year when they admitted defeat and handed over 7 million Live Space blogs to the biggest force in blog Content Management Systems (CMS): WordPress. WordPress reports that a staggering 64 million-plus websites in the world today are powered by the free software, with almost half of that number belonging to [...]