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Quality Assurance Manager
The reason this provocative question comes up is because a lot of small businesses are becoming overwhelmed by new social media avenues that are seeking to siphon off your energy from networks you have just gotten familiar with, including Facebook. Most small businesses are now using Facebook to manage their social updates. That’s there first […]
A major stumbling block deterring small businesses from coming online with new websites relates to cost and complexity — either perceived or actual. Traditionally, SMBs were understandably reluctant to spend their limited budgets on expensive website designers and hidden fees related to hosting, new domains or website applications which supposedly helped them convert visitors into […]
Midphase offers both Windows and Linux web hosting at an affordable cost and both have their advantages when choosing a hosting plan right for you. While it’s true that Windows web hosting has come a long way since the advent of the web, becoming more stable and feature-rich, web servers running on Linux have traditionally […]
Still on the fence as to whether your business brand or merchant service should set up a new Foursquare business page? Then consider these facts and figures compiled by Inc Magazine that may help you make a decision: 91% of all U.S. businesses do nothing to retain customers 68% of long-term customers stop buying because […]
The formula above may well be saving the life of your computer every day, by quietly filtering and eliminating something we all loathe: SPAM. It’s an example of the famed Bayes Theorem or Rule, which underpins the programming logic of modern day anti-spam software such as SpamAssassin offered by Midphase. By the way, you can […]
Adobe needed a key question answered: How many abandoned shopping cart transactions could be averted by proactively using an online chat system to intervene in the process? According to CRM magazine, Adobe.com hired a decision-modeling tool from SalesNext in 2009 to find out, and see if conversions could be improved upon. The chat software was […]
If you?re a web designer or developer tasked with deploying custom WordPress solutions for your clients, you may often run into problems dealing with unstructured content entering the system by users brought up using high-level editors, such as Microsoft Word. They may attempt to copy the entire gambit of formatting that exists on the Word […]
You can use affordable web hosting from midPhase to drive down costs and implement a robust server platform, but you still need to keep your eye on how clients interact with your products and the devices they use to ultimately make a purchase. For this reason, a recent digital marketing insight from Adobe reveals an […]
In a recent blog post entitled Is Google SEO sleeping with Google SEM, we refuted the claim that Google Adwords strategies by small business owners somehow positively or negatively influence natural search rankings for your website. According to Vanessa Fox, author of Google in the Age of Marketing, her research indicates that when a brand […]
If you run a small business, there is a strong likelihood you may be running a Google Adwords campaign to stimulate lead conversion — in addition to your SEO strategy! And, if you are heavily reliant on paid Search Engine Marketing (SEM) leads from Google Adwords, the odds are high you?re reluctant to reduce your […]