Archive for the “Marketing” Category

5 Tips For Getting The Most Out Of Google AdWords

Posted on March 27th, 2014 by Sarah Holt

Jason Stevens looks at 5 ways you can maximize the effectiveness of Google AdWords… If you have just launched a new website it will take a few months before organic traffic from search engines picks up in line with your content marketing efforts. However, Google AdWords provides a short-term route to quickly generating more traffic…

What Is Affiliate Marketing?

Posted on February 21st, 2014 by Sarah Holt

The ‘you scratch my back, I’ll scratch yours’ of online marketing. Affiliate marketing is the type of term that has new businesses and bloggers reaching for the dictionary. But once you get past the semantics, it’s a pretty easy concept to grasp. Better still, it’s not too bad for your bank balance either.

Site Renovators Part #4 – Developing a Content Marketing Strategy

Posted on May 8th, 2013 by Jake Neeley

This is part four in a series of posts dedicated to the Midphase Site Renovators contest in which one person won a website makeover from the group of marketing and design professionals at Midphase. We’ve already talked about some appealing online marketing strategies that every small business should employ but now it’s time to talk…

SoundCloud is Making its Voice Heard!

Posted on April 24th, 2013 by Jake Neeley

SoundCloud is a music storage and promotion service that allows content producers and listeners to connect with one another through common interests. Developed in various parts of Europe in 2007, it has risen through the ranks to become the premier way up-and-coming musicians share their content. SoundCloud is more than just a tool for artists…

How to Use LinkedIn to Boost Lead Generation for a Small Business

Posted on April 19th, 2013 by Jake Neeley

LinkedIn is the world’s largest social networking site targeting professionals. It boasts of over 170 million registered members spanning over 200 countries across the globe. In addition, industry pundits forecast its worldwide exponential growth buoyed by the need of professionals to share and transfer knowledge and experience. This makes it a formidable social media tool…

Site Renovators Part #3 – Conversion Rate Optimization

Posted on April 2nd, 2013 by Casey Bell

This is part three in a series of posts dedicated to the Midphase Site Renovators contest in which one person won a website makeover from the group of marketing and design professionals at Midphase. As part three in our Site Renovators project we are going to review Hermann Communications to see how we can improve…

Vine: Digital Marketing in 6 Seconds!

Posted on March 20th, 2013 by Jake Neeley

Twitter’s new video app Vine captured the attention of various brands with launching marketing campaigns with its 6-second video clip. A lot can happen in 6 seconds, and this platform takes marketing efforts to the next level (including generating leads through various viral campaigns). 140 characters of micro blogging had become a norm and now…

Why Was Everyone so Upset with Instagram?

Posted on January 10th, 2013 by Jake Neeley

Instagram, a social media networking site has curved a niche for itself in the mobile photo-sharing realm. Founded in October 2010 by Kevin Systrom and Cheyenne Foster, the social network become an instant hit and currently boasts of over 100 million active users. On April 2012, Facebook bought Instagram for reportedly $1 billion in cash…

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