Archive for the “Analytics” Category

Use Google Analytics to Cut Website Shopping Abandonment Rates by 70%

Posted on September 28th, 2012 by Jake Neeley

In recent blogs posts, we highlighted the benefits of using a free tool such as Google Analytics and Advanced Segments to dig up actionable insights for websites powered by cheap, Linux hosting platforms. These same methods can be applied to shopping carts to analyze abandonment rates and implement new pricing structures to increase conversions. A…

The value of online system status reports from leading web hosting providers

Posted on July 26th, 2012 by Clint Reeves

Have you ever wondered to yourself if there is a way to test the marketing promises of web hosting companies which guarantee a 99.9% uptime as part of their Service Level Agreements (SLAs) for both dedicated servers and shared hosting packages? Well, there is and it’s known as a system status report that regularly updates…

A helicopter view of SMB tech trends in 2012

Posted on January 31st, 2012 by Clint Reeves

A recent list of technology predictions put forward by the SMG Group suggests that progressive SMBS will invest up to 73% more in technology in 2012 than they did in 2011. The report said that around 50% of all SMBs have now launched a social media presence. However, many confirm they are just too busy…

Keep your friends close and your enemies closer

Posted on November 3rd, 2011 by Clint Reeves

Microsoft took this advice last year when they admitted defeat and handed over 7 million Live Space blogs to the biggest force in blog Content Management Systems (CMS): WordPress. WordPress reports that a staggering 64 million-plus websites in the world today are powered by the free software, with almost half of that number belonging to…

E-mail Marketing Solution

Posted on December 3rd, 2010 by Clint Reeves

Did you know that midPhase uses MailChimp to send out some of our client communication? Case in point, we used MailChimp for the recentInsider Report? that we sent out to existing clients. Why do we use MailChimp? They rock! You can view cool stats immediately and can track your progress on items such as open…

5 Google Resolutions for your Website

Posted on January 1st, 2010 by Tom

Gobbled too much turkey or downed too much eggnog over the holidays? Here are 5 Google resolutions that?ll kick your website into shape in 2010. 1. Use Web Analytics If you run your website for fun, manage a website for a huge company, design the layouts or code-up the pagecheck out web analytics. This is…

Google Chrome Browser Stats

Posted on September 3rd, 2009 by Tom

On the back of recent news that Google Chrome is the now default browser on Sony vaio laptops, I felt inspired to check our analytics data and see what the take up is amongst Midphase customers. As anyone who’s been making websites for 5 years or more will testify (remember Netscape & MacOS IE?), creating…

Hosting Survey Results

Posted on August 24th, 2009 by Tom

Earlier in the month we sent out a web hosting survey to our customers, hoping to find out a little bit more about how people use their hosting, and how small to medium sized business fit into the bigger picture known as The Internet. A lot of research has been published about the performance of…

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