10 Elements Included in the eBay Redesign

eBay, one of the world’s largest e-commerce sites, understands the importance its home page holds in the world’s pantheon of online retailers.

In light of this, it set about recently giving its site a facelift, including new shopping pages equipped with “Feeds,” or a curated list of items in Pinterest-like aesthetics.

“We’re delivering a cleaner, contemporary look and feel; a more intuitive, convenient way to browse, decide and buy – both globally and locally; and a new personal way to curate your own shopping experience and discover items perfect for you,” said Devin Wenig, the eBay president.

“Together, these changes and more reflect the new eBay and our evolution as a marketplace that connects the world to the things they need and love—anytime, anywhere.”

Here are 10 cool features woven into their website redesign:

Pinterest-like Design Feed
The idea behind the new Pinterest-like feed is to simplify and enhance browsing and online purchasing with a touch of “window shopping.” Basically, the lists of items are posted as large photos. It’s an evolution into social commerce where customers get to see the things they need and love.

Cleaner and Consistent UI

The design is cleaner and consistent in various contrasting colors, providing online shoppers a more complete and immersive browsing experience.

Curate Collections of Items
The feed allows customers to build a tailored shopping experience based on their preferences, interests, and browsing history.

“Blending the best of offline and online shopping, we will deliver products and experiences that surprise and delight, defining a new way to shop,” said Wenig.

Direct Connect To Paypal Account
eBay lets users connect their PayPal account to easily send the payments to eBay sellers.

Daily Deals À La Groupon Alerts
The e-commerce site added à la Groupon deals called Lifestyle Deals service. It’s easier to compare prices and get real-time updates on daily deals.

Share and Follow Feed Features
eBay is now becoming a social commerce hub where customers can share and follow feeds, very similar to the Pinterest model. Customers can create personalized profiles by following categories such as a music band or a fashion brand. The feed has a social element where customers can check out their friends’ homepage.

Google-Inspired Search
Another makeover is the Google-inspired search where users can search for an item in the search box with an autocomplete feature, which delivers relevant search results.

Mobile Friendly
eBay launched its tablet and smartphone platform, which makes it more convenient to browse its store using mobile phones and tablets. The new app has garnered more than 100 million app downloads, and one million customers had signed for new mobile accounts in the first half of 2012.

Same-Day Delivery
“Executives spoke briefly about eBay Now, an app that offers ‘on-demand delivery service’ with goods from local stores,” said Julianne Pepitone, CNN Money.

New Logo
Last but not the least, eBay also has a new logo, which blends in nicely with the contemporary design of the homepage.

eBay, which now has 350 million listings and 105 million active users in 190 countries, will continue to enhance the UI to make the online shopping experience user friendlier.

We would love to know what you think!  Do you like the new eBay or the old one, better? Write your comments below.

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About Jake Neeley

Jake Neeley is a content marketing and social media geek who loves reading, outdoor sports (especially those in Utah mountains), and time with his family. Connect with Jake on Google+, Twitter, and LinkedIn.

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